Jeans are not created out of thin air, but the prototype created by Levi's with a history of 150 years has been continuously improved and developed. 1853, the masters of Levi's in the United States developed a tough work suit for the gold diggers through the prevalence of the gold rush, which was originally named waist-tied overalls, which is the predecessor of jeans. 1960, this kind of popular trousers only appeared in advertisements under the name of jeans, and jeans featuring double arched overlapping pockets, thallium watch pockets, belts for adjusting waist tightness and suspender buttons were introduced.
Levi Strauss founded the jeans company in 1853, and he discovered the denim with blue warp and white weft invented by Niemann in France. This new fabric is both durable and beautiful. Levi Strauss also took the advice of a tailor named jakob davies in Nevada, invented and obtained a patent for reinforcing the seams of trouser pockets with copper nails. Today, the steel nails on Levi's jeans are still a symbol of firmness and beauty. From 1936, Levi's began to sew the red flag "LEVL' S" on the back pocket, which became the sign of Levi's registration in the future.
LEVIS, as the originator of jeans and one of the four major denim brands in the world, has already explained his status and taste.
Levi's brand has accumulated into his wealth, but it is because of movie stars that these pants are called "jeans". In the 1930s and 1950s, male movie stars in Hollywood in the United States wore these pants in movies showing the life of cowboys as shepherds in the western United States, which not only created a tough and rough life atmosphere, but also shaped jeans into romantic men. Roy rogers, who has the title of "King of Cowboys" in the American film industry, shows the cowboys in the western United States vividly. Since then, jeans have come out of the tooling, become fashionable modern clothing models, and become the representative of American clothing culture in the mid-20th century. The young man regards the jeans he wore in the movie as the new trend he pursues.