What is a niche?

Likeliki is a transliteration of the English noun Niche, which comes from French. The French believe in Catholicism. When building a house, a small shrine for the Virgin Mary is usually carved out of the outer wall. Although small, the boundaries are clear and the cave is dry, so it was later introduced to describe the gap market in the big market. In English, it has another meaning, that is, the crevices on the cliff. When people climb a mountain, they often use these tiny gaps as fulcrums to climb up a little. In 1980s, American business school scholars began to introduce this word into the field of marketing. Hello: Niche market niche is a transliteration of the English term niche, which comes from French. The French believe in Catholicism. When building a house, a small shrine for the Virgin Mary is usually carved out of the outer wall. Although small, the boundaries are clear and the cave is dry, so it was later introduced to describe the gap market in the big market. In English, it has another meaning, that is, the crevices on the cliff. When people climb a mountain, they often use these tiny gaps as fulcrums to climb up a little. In 1980s, American business school scholars began to introduce this word into the field of marketing. The niche market (there are various translations in China: niche market, niche market and needle market, and transliteration and free translation are popular at present: niche market, and the Chinese version of the case analysis of Harvard Business School also uses niche market) refers to some market segments that are ignored by rulers/enterprises with absolute advantages in the market. Niche market means that enterprises choose a very small product or service field and concentrate on entering and becoming a leader, from the local market to the whole country and then to the whole world. Niche market strategy refers to the strategy adopted by enterprises to occupy these markets through specialized operation, so as to maximize their interests. Market niche refers to the more profits that people in market niche get through specialized management. Characteristics of an ideal niche market The ideal niche market has the following six characteristics: ① Narrow product market and broad geographical market. The starting point of niche strategy is to choose a relatively small product (or service), which is the first element of niche strategy. It is the core idea of niche strategy to concentrate all resources to attack a small point and form a winning force locally. At the same time, occupying a vast geographical market with a niche product is the second element of the niche strategy. Only when the product has a very large market capacity can economies of scale be realized, and the market environment of economic globalization just provides good conditions for it. ② It has the potential of sustainable development. First, it is necessary to ensure that enterprises can establish strong barriers after entering the market, so that other enterprises can not easily imitate or replace them, or guide the demand direction of target customers through targeted technology research and development and patents, and lead the market trend, thus extending the leading position of enterprises in the market; Second, the target customers in this market will continue to increase and the niche market can be further subdivided, so it is possible for enterprises to continue to develop in this market. (3) The market is too small and the difference is too big, so that powerful competitors disdain the market. Since it is ignored, it must be its weakness. On the other hand, we can also find room for development in the weak parts of powerful competitors. The so-called weakness refers to the difference between the means and methods adopted by competitors to meet the needs of consumers in this field and the highest satisfaction of consumers. The demand of consumers has not been well met, which is an alternative market opportunity. (4) The ability and resources owned by the enterprise are commensurate with providing high-quality products or services to the market. This requires enterprises to assess the situation, not only to test the market at any time, to understand the market demand, but also to know their own capabilities and resources and do what they can. ⑤ Enterprises have established a good brand reputation among customers and can resist the invasion of powerful competitors. It is best not to have a ruler in this industry. The significance of implementing niche strategy The significance of implementing niche strategy is that companies with niche market have a full understanding of the target customer groups, so they can better meet the needs of consumers than other companies. In addition, niche markets can charge more profits according to the added value they provide. I hope I can help you. Gap market game (also called niche market game) refers to some market segments neglected by rulers/enterprises with absolute advantages in the market. It means that enterprises choose a small product or service field, concentrate on entering and becoming a leader, from the local market to the whole country and then to the whole world, and at the same time establish various barriers to gradually form a lasting competitive advantage. Xiaosheng comes from French. The French believe in Catholicism. When building a house, a small shrine for the Virgin Mary is usually carved out of the outer wall. Although small, the boundaries are clear and the cave is dry, so it was later introduced to describe the gap market in the big market. In English, it has another meaning, that is, the crevices on the cliff. When people climb a mountain, they often use these tiny gaps as fulcrums to climb up a little. In 1980s, American business school scholars began to introduce this word into the field of marketing. Niche marketing niche market refers to some market segments that are usually ignored by large enterprises. Niche strategy refers to the competitive strategy adopted by enterprises to occupy these markets through specialized operation according to their unique resource advantages, so as to maximize profits. Choose subdivided consumer groups to get the maximum marginal income.