One person’s business
Some people say that Zhenghe Technology is the Alibaba of the technology services industry. Regardless of its business volume, reputation, or pioneering contributions, it is worthy of recognition in the technology services industry. Called a leader. Especially in the technology service industry + Internet field, Zhenghe Technology is doing well and has the demeanor of an industry leader. But 8 years ago, it was the business of the company founder Zhu Tao alone.
After graduating from Shandong University in 2000, Zhu Tao did not choose the popular government agencies or foreign companies at the time, but came to Jicheng Electronics Laboratory, a private enterprise founded by several teachers from Shandong University (later listed in Shenzhen of product into electrons). Zhu Tao, who graduated from the law major, naturally became an administrator of the company, which also paved the way for Zhu Tao to devote himself to the technology service industry.
Jicheng Electronics, founded by several university teachers, has a tradition of docking with government policies, and project submission has become Zhu Tao’s main job. From the initial confusion to the later model operation, Jicheng Electronics has been involved in more and more government projects, and Zhu Tao has become more and more familiar with the business. Gradually, one person is too busy. Zhu Tao not only needs assistance from other departments of the company, but also often outsources entire business.
For seven years, Zhu Tao witnessed with his own eyes how a small private enterprise could grow and develop rapidly with the support of government policies, and he also saw his own business opportunities. By 2007, he was already the administrative backbone of Jicheng Electronics and an expert in project submission. He still clearly remembers that at the end of one year, the Provincial Economic and Trade Commission issued a policy to support high-tech enterprises. He stayed up all night when he received the notice and delivered the declaration form the next day, in the shortest possible time. Declaration completed. Due to its accurate grasp of the application policy and outstanding technical points, Jicheng Electronics became the only private enterprise in that group to receive support. Even the leaders of the Provincial Economic and Trade Commission gave guidance at the review meeting: If you don’t understand, go to Zhu Tao of Jicheng Electronics.
Zhu Tao thought, why not set up a company that specializes in providing such services to enterprises? At that time, Jicheng Electronics, which had already achieved great results in the field of power automation, was about to go public and gave up his promising executive position in a listed company. In 2008, Zhu Tao resigned to found Zhenghe Technology.
1.2 million contracts signed in one day
How big a market is this? Zhu Tao still has no idea. According to his practice and understanding today, as long as social innovation and entrepreneurship continue, the market for the technology service industry will have no bottom.
In the early spring of 2009, the cold wind was biting in Laizhou City, Shandong Province on the south coast of the Bohai Sea. Zhu Tao came here to expand his business. On the way there, he was still thinking about how to knock on the door of the company. Unexpectedly, from arriving on the first night to returning in the afternoon of the next day, a service contract worth 1.2 million yuan was signed in 24 hours. Two of the companies that heard the news came early in the morning, and during breakfast, contracts worth 300,000 yuan were signed. I thought of negotiating with each company one by one, but I signed three more 450,000 yuan contracts without leaving the hotel in one morning. In the afternoon, I visited several more businesses. On this day, Zhu Tao returned to Jinan with a contract worth 1.2 million yuan.
Li Hongsheng, the company’s deputy general manager who is only 30 years old this year, can still not forget that he held a corporate training meeting in Jinan when he first joined the company. The written materials at the door of the conference room cost 100 yuan each. Everything was robbed before it even started. Li Miao, who joined the company in 2010, was entrusted with important tasks as soon as he entered the company because his postgraduate major was "Technology Innovation Management." He was "closed in a conference room to review and modify corporate information. For more than two months, he looked at me." "I threw up!"
For high-tech enterprises across the country, around 2008 was a hurdle. As my country's high-tech industry enters a new stage of development, the state has made major adjustments to the identification standards and preferential fiscal and tax policies for high-tech enterprises, and the market demand for the science and technology service industry has experienced explosive growth. Zhu Tao and his entrepreneurial partners stood at the forefront of an industry. From serving Jinan to serving the entire Shandong Province, it only took two years for the company's operating income to exceed 10 million yuan in 2010.
Create value for customers
"If the technology service industry is simply reduced to corporate projects, there would be no Zhenghe Technology today." In Zhu Tao's view, the technology service industry Like other industries, the reason for its existence and development is to continuously create value for customers.
“Seven or eight people, two or three computers.
"This is the initial state of Zhenghe Technology, and it is also the basic form of many current technology service companies. In fact, services from the government such as high-tech enterprise identification and applications for fiscal and tax preferential policies have always been a stable source of income for Zhenghe Technology." Only one year in Shandong Province There are nearly 100,000 invention patent applications. Each invention patent application is calculated at 5,000 yuan. This is a market of 500 million yuan. "Now, Zhu Tao's eyes are no longer focused on this market. In November, many large companies from Beijing and Shanghai participated in the Anhui Province Entrepreneurship Service Cloud Platform bidding. Zhenghe Technology has accurately grasped the targets and perfectly combined online and offline With the comprehensive advantages accumulated over a long period of time, Xinghui CNC has won this large contract totaling 100 million yuan. Today, Xinghui CNC is a well-known domestic non-metal CNC equipment R&D manufacturer from Jinan Enterprise Technology Center. , Jinan City Growth Enterprises, Jinan City Innovative Enterprises, to Shandong Provincial Enterprise Technology Center, Shandong Provincial Software Enterprises, Shandong Provincial Engineering Technology Research Center, Shandong Provincial Innovative Private Enterprises, and even key high-tech enterprises in the National Torch Plan, as well as With more than 70 patents, these valuable soft powers are almost all contributed by Zhenghe. Xinghui CNC has basically outsourced all scientific and technological services to Zhenghe, and the cooperation between the two parties has lasted for 6 years.
< p>“We don’t just make materials and submit projects for enterprises. "Li Miao, who is responsible for serving Xinghui CNC, explained the company's business this way. Due to the various policies issued by the state and local governments, the orientation, goals, measures, priorities and even rhythms are different, which requires enterprises to make efforts in different aspects. For example, high-tech enterprises The identification includes requirements for R&D investment, high-tech product income, R&D personnel, intellectual property rights, and transformation of scientific and technological achievements. Technology services must not only sort out the existing resources of enterprises, but also help them fill their shortcomings and standardize and improve the company's internal management. If there are not enough patents, we will help companies apply for them; if there are not enough talents, we will help companies look for recruitment, and even help companies formulate strategic plans and provide management advice. However, start-up companies are often busy with product development, production processes and market development, and do not have the personnel and energy to take into account these immediate concerns. Things that don’t matter.This is where the market for technology services lies. In the words of Zhu Tao’s philosophy of government and technology refinement, it is called “helping others achieve their goals”