Following the coupe Leapmoor S01 and the small and micro electric car Leapmotor T03, Leapmotor has begun to enter the mainstream market, bringing its third model - Leapmoor C11.
On November 20, Leapmoon C11 was unveiled at the 2020 Guangzhou Auto Show. The new car is divided into two-wheel drive and four-wheel drive versions. Pre-sales will be officially launched in December this year. The official pre-sale price range is 160,000 yuan to 200,000 yuan.
At this point, Leapmotor, as a new force in car manufacturing, has begun to make efforts in the high-end new energy vehicle market. Attacking the high-end market
Leapmotor, founded in 2015, currently has three intelligent pure electric vehicle platforms: S, T, and C, and independently develops three-electric systems, intelligent network systems, and autonomous driving systems. 3 core technologies. According to the plan, Leapmotor will launch a new model every year within four years starting from mass production and delivery in 2019. The pure electric coupe S01 model was launched in January last year, but due to its niche positioning, overall sales were not optimistic. In May this year, an A00-class pure electric car Leapmoor T03 was launched, and Leapmotor sales began to grow positively.
If the launch of the first two models is to test the waters, it avoids the most competitive market segments. Although the Leapmoon C11 is a little late this time, it will finally compete head-on with other brands and officially hit the mainstream pure electric market.
The debut of Leapmotor C11 is the first time Leapmotor has positioned its new product in the mid-level SUV market, where products are priced higher and the market competition is more intense.
Compared with the two models already on the market, the Leapmo C11, with a pre-sale price of 160,000 to 200,000 yuan, has set a new high for the brand. Obviously, Leapmotor C11 is a model with the mission of “brand improvement” for Leapmotor.
Because of this, Leapmoon has given such a mission model its unique charm!
Zhu Jiangming, founder and chairman of Leapmotor, pointed out that a large number of luxury configurations of Leapmotor C11 are standard equipment for the entire series, demonstrating the strength of "entry-level luxury".
Specifically, Leapmoor C11 is the first model based on Leapmotor’s pure electric module C architecture. It is positioned as a medium-sized pure electric SUV. In terms of size, the length, width and height are 4750mm/1905mm/1650mm respectively. The wheelbase reaches 2930mm. In terms of power, Leapao C11 adopts the self-developed new generation Hercules electric drive system. The dual-motor intelligent four-wheel drive version has a maximum output of 400kW, a maximum torque of 720N·m, and a maximum cruising range of more than 550km; the single-motor rear-wheel drive version The maximum output power is 200kW, the maximum torque is 360N·m, and the maximum cruising range exceeds 600km. It plans to officially launch pre-sales in December this year.
Zhu Jiangming emphasized that in terms of intelligent driving, Leap Pilot C11 is not only equipped with the Leap Pilot 3.0 intelligent driving assistance system as standard, but also benchmarks Tesla Model Y; in terms of quality, configuration and power control In terms of performance, it is in line with luxury brands.
Official information shows that the entire Leapmoon C11 series is equipped with 28 high-precision sensing hardware as standard. The new car is equipped with two fully independently developed Lingxin 01 intelligent driving chips, which can support the implementation of Leap?Pilot?3.0** *A total of 22 intelligent driving assistance functions. In the mass production phase next year, multiple functions such as AEB automatic emergency braking and APS intelligent parking system will be implemented. In the future, ALC automatic lane change assistance, etc. can be realized through OTA upgrade.
It is worth mentioning that, according to the reporter’s understanding, Lingxin 01 is the first car-grade AI smart driving chip with completely independent intellectual property rights that can be mass-produced in China. The chip was launched on October 27 this year. Officially released, industry insiders pointed out that "it is an important weight for Leapmotor to rush into the future."
Sprinting on the Science and Technology Innovation Board
According to the model positioning, Leapmo C11 will be launched with WM EX5, Nezha U, and Xpeng G3 compete. Compared with the latter models, the Leapmoor C11 has a wheelbase comparable to that of medium and large SUVs, and is equipped with a new self-developed chip. These factors are the advantages of the Leapmoor C11 over competing products, and are also the reasons why it has been favored by the market after its official launch. capital.
At present, new car-making brands are showing a polarizing trend this year. On one hand, there are the bankruptcies of new power brands such as Sailin and Yangtze River, and on the other hand, there are successful IPOs of brands such as Ideal and Xiaopeng.
Some analysts pointed out that after experiencing the barbaric growth in the past few years, the collapse of many new power brands shows that the new energy market has gradually matured. For new forces, whether they can successfully IPO will be a step that cannot be ignored in their future judgment and development.
Currently, Weilai, Ideal, and Xpeng have all completed their listings in the United States, and their stock prices have skyrocketed recently. Under this circumstance, who will become the first new car-making force in China to complete the listing is the focus of the industry.
Wu Baojun, co-founder of Leapmotor, recently revealed to the media that Leapmotor hopes to be listed on the Science and Technology Innovation Board in the second half of 2021. We will strive to submit materials in June or July next year and conduct a round of financing before the IPO. At present, Leapao Auto has experienced four rounds of financing: Pre-A, A, A-1, and A-2, with a cumulative financing of 4 billion yuan.
As early as when Leapmotor completed its Pre-A round of financing, investor Sequoia Capital Global Managing Partner Shen Nanpeng stated that Leapmotor had focused on three-electric power systems and smart vehicles since its establishment. Lianhe's forward research and development of intelligent driving and lightweight car bodies, the management is optimistic about Leapmotor's accumulation in related fields.
The Sinolink Securities report pointed out that as advanced driving assistance systems continue to evolve towards autonomous driving, special chips that need to receive, analyze, and process large amounts of data will become the mainstream of the market. Officially disclosed data shows that as of the end of June this year, Leapmotor owned 503 patents and had 848 pending patents.
As for the outside world's doubts about the existence of capital bubbles in the new car industry, Wu Baojun responded: "Capital itself is a 'bubble' and an amplifier. Leapmotor should have stabilized its market position this year, and then it can Preparing for expansion.”
On the basis of Leapmoon T03 stabilizing brand sales and Leapmoon C11 kicking off the brand’s rise, Wu Baojun has strong confidence in the future of the brand. He has declared that his main task next year will be in Leapmoor C11 will conduct pre-sales work before delivery and has raised the sales forecast of Leapmoor T03 to 50,000 units next year.
Data show that in October this year, Leapmotor achieved sales of 1,743 vehicles, a month-on-month increase of 66%. Among them, Leapmoor T03 sales reached 1,681 vehicles in October, achieving sales of more than 1,000 vehicles in a single month for the first time and going on the market. Cumulative sales to date are 5,358 units. Ranked 5th in the sales list of new car-making forces in October.
It is worth noting that in the A00-class new energy market segment that has suddenly emerged this year, compared with the sales volume of Euler Black Cat, Wuling Hongguang MINI EV, etc., Leapao T03 has not yet solved the problem of zero pollution. Running sales dilemma.
Obviously, such sales results are still far behind those of first-tier new power car companies. Because of this, the official debut of Leapmoor C11 is of great significance to Leapmotor. It not only broadens the product matrix of Leapmotor, but is also expected to break through the sales bottleneck. Can Leapao C11 break out of the tight encirclement as expected and help Leapao achieve brand improvement? Let’s wait and see!
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.