If a young man told you passionately that people all over the world would have such a thing in their hands in the future, would you believe it?
If a little girl came to beg you for some money, saying that she would design and dress this thing beautifully and sell it all over the world to make a fortune, would you dare to throw money at it?
Hey, tell you what, this is the first mouse in the world.
It was born in 1963, and it was first commercialized in 1983, during which it waited for 2 years ... ……Good idea is actually worthless, and you will be stolen and copied if you export it? There is no such good thing under the sun! Before Idea became a money-making machine with a daily income of millions, it was rare for anyone to look up to it.
Entrepreneurs hope you can tolerate loneliness, and innovation is a lonely journey.
guess again, what is this broken wooden box with a keyboard in the picture above?
If two young people with disheveled clothes come over and loudly announce to you that this is the "first time in the world" and they are going to change the world ... Do you want me to call 11 for you, or call the building security guard to kick them out?
Hey, hey, look at you, smugly saying that you have found the answer. Above that broken wooden box, there are some marks "Apple Computer" dug by primitive people with stone tools ... Ah, Apple Computer! ! In fact, you are not a genius at all, and your IQ is above the average at most, because your answer is too late, because you already know the answer, because you have lingered in the Apple Store in Sanlitun or Xujiahui again and again, and you clearly know that Apple computers are hot and cool ... If someone offered this handmade wooden box to you 3 years ago, when personal computers did not exist under the sun, you would be surprised and feel that your dream came true.
what is this picture? Haha, this time you will definitely answer first: Sony's Walkman! ! !
yes, this is the secret book of SONY, the world electronics giant.
Akio Morita, the godfather of "Made in Japan", once told us a classic story about SONY's entrepreneurship and innovation. He showed SONY how to find a way out from the Waterloo War of making rice cookers, and finally made SONY the king of the world's civil appliances ... Sony had a long time to waste, and Akio Morita personally took samples to knock on the door of dealers all over the world like Wenzhou people. He first saw a tape recorder with almost the size of a desktop at the US military base in Japan, so he sprouted the idea of "cottage" and began to manufacture small tape recorders. In order to overcome the technical problems of Walkman's mini-tapes, he personally tried to apply magnetic powder on plastic tapes with a brush again and again under the oil lamp for many nights ... ……SONY is really whimsical. Before it, no one ever thought that an unprecedented concert could be put into your small clothes pocket. Wherever you go and where you hear it, Walkman is the first time in human history!
SONY has also studied the needs of customers to the extreme, and people are different, so Walkman is cheap, expensive, simple in function and complete in function. People have different color hobbies, such as red, orange, yellow, green, blue and purple. Walkman is colorful and varied, and SONY has made Walkman to the extreme, which is suitable for everyone's needs. Therefore, it has also been sold to every corner of the earth ... How many of us have fallen asleep every night in the university dormitory in Walkman's wonderful stereo moonlight music, and how many of us have thought that this arrogant and global monopoly Walkman would suddenly disappear from the earth like a dinosaur
Natural selection, and the iPod killed Walkman overnight.
entrepreneurs should dare to dream and challenge authority.
Any behemoth and monopolist will lose their luster, be marginalized, be eliminated and be driven off the stage of history. The times must develop and someone must innovate. Hey, hey, this innovation, this regime change, is really enjoyable and exciting. Come on, let's start a business and innovate!
ok, now ask you, will you still listen to music on your iPod in 1 years? Do you still need to use the mouse after 1 years? Will Apple still be cool in 1 years? Do you still use Google 1 years later (Google didn't exist much 1 years ago)? What else do you need at that time, Baidu, Alibaba and Kaixin? Will those things only be used by old people and old ladies, and they are old-fashioned? !
The answer is obvious. Please start work now and innovate immediately! Innovative mouse killer, iPod killer, Google killer ... Who knows what will happen after the iPod? What will be behind the mouse? What will happen after Google?
Innovation is hard to talk about!
Don't think that we can look forward, see the future, see new signs and new trends-that's just our self-feeling, in fact, we will only look backward. When the mouse is accepted by people all over the world, we will play back the development process of this thing, and we suddenly realize, oh, this is called innovation! When we saw the new cool iPod in the store, bought it and poured in thousands of favorite songs, put on headphones and listened to it, and threw Walkman into the trash can, then we suddenly realized, oh, this is innovation!
looking forward, we are all blind, and we only look backward by nature.
Don't think that everyone advocates innovation. In fact, we humans have an innate anti-innovation instinct. Innovative idea are mostly strangled by ourselves. Don't you believe it? Ok, let's take a look:
When you tell your close friends, colleagues, parents, bosses, bosses, VC…… cheerfully, believe it or not, most of the answers you can get are as follows:
"You are crazy!"
"What's so strange about this? I've thought about it for a long time."
"someone has already done it, but it didn't work."
"where's the money? This thing costs a lot of money. Wow, do you have that money? ！”
"Who knows if you can find a market for this thing?"
"In any case, we don't have this budget at present."
"Forget it, don't do it in vain, it won't pass up there, and the leader won't approve it."
"How can this thing make money?"
"Well ... we're not sure yet. We can't invest in you right away. We'll see later."
"It may be true in theory, but it will never work in reality."
"Only fools do that. Are you going to die?"
"impossible, absolutely impossible!"
......
It's a coincidence that the mouse, Apple computer and iPod in the above picture actually come from the same person-Steve Jobs. Apple computers and iPod naturally need no explanation. The mouse was originally Douglas of Stanford Research Institute. Invented by Engelbarth, and patented in 1963. In 1983, Apple computer first applied the mouse to business. Xiao Qiao obviously has the secret of continuous innovation and lasting innovation, so that millions of fans all over the world flock to learn from it, but Xiao Qiao confessed: "There is no way to innovate."
Innovation needs polishing, and only one stroke counts. If an innovative Idea wants to succeed in the end, it needs to go through at least eight gates of hell:
The first level: the life cycle of innovative p>Ideas
Ideas are born all the time, thinking hard, daydreaming, troubles in life, problems in work, inspiration in the dead of night, endless chatter of friends in cafes and bars ... Most Idea are short-lived. When they sleep for the next morning, their intensity, irritation and inspiring factors have been greatly reduced or even vanished.
If an Idea is still hot for a week or two, or a month or two, and still keeps the original blazing temperature, hehe, this Idea may have some signs.
level 2: an Idea must have a realization scheme
an Idea may make you excited for a long time, so what if you talk about your Idea to everyone? Idea can be a topic for a lifetime after dinner, which only makes you feel good about yourself and increase your self-satisfaction ... To realize an Idea, you need to have a careful solution, including a full demonstration of the Idea, the necessary elements and means of analysis, and the needs of personnel/time/capital/resources/management ... In short, you need to have a business plan.
the third level: fostering, supporting and funding
Suppose you invented the broken mouse as shown in the above picture, can you make your colleagues, parents, boss and VC become your fans immediately, and take out money to make you start a business and make a fortune ... or in the end, no one understands and knows the goods, so you can only live in loneliness, wait silently, and be sad?
the fourth level: large-scale products
maybe you found a bosom friend, tricked a VC into throwing a handful of money, and finally turned your Idea into a sample, but is it possible to scale up? Is it possible for its final pricing to be generally accepted by consumers?
the fifth level: untimely birth
with innovative products, has the market been formed and matured? Who can guarantee that your products will be snapped up, instead of scaring customers? Newton, the predecessor of iPhone, is an example, all of which are produced by Apple. No one cares about Newton, and the iPhone is snapped up by the world.
the sixth level: the first customer
success or failure hero, no matter how clever your Idea is, no matter how ingenious and exquisite your product design is, it is the last word that someone pays for it, and you must see real money. Your first paying user proves that you have reached the first real innovation milestone.
level 7: shanzhai
shanzhai is competition. When your Idea becomes a cash cow, money rushes into your pocket day and night, hey hey, then people suddenly realize, oh, this is innovation! You finally turned over, everyone looked at you with new eyes, your broken wooden mouse was invited to the museum, and the media rushed to hold you as an innovative hero and entrepreneurial star ... Hey hey, don't get carried away at this moment. At the moment when you are fast asleep, fake houses are springing up like mushrooms after rain, depending on whether you can be a mainstay and stand still in the fierce competition.
Level 8: Lasting for ever
Innovation is endless. If you stop it, you will be eliminated ... What will be your next innovation?
......
Let's calculate the success rate of innovative Idea by probability method. In the above eight levels, suppose the success rate of each level is 5/5, is it generous enough? Ha ha. So: