Su Hongguang is a person who is very good at chatting. He is humble, kind and sincere. Chatting with him is easy and pleasant. He can make tea while talking and can take good care of several people at the table. Su Hongguang was born in an authentic grassroots family. He did not have a high degree of education, but he was full of talents, and he could play music, chess, calligraphy and painting. He has been in Dongguan for 20 years, and for the first 10 years he has been working in industrial factories and engaged in production management. Later, he entered the legal industry and founded Dongguan Hongguang Intellectual Property Service Co., Ltd. A few years ago, he also entered the hot e-commerce industry and worked in jewelry O2O. It is quite amazing how powerful this must be. Only with great learning ability can such a leap be achieved.
Su Hongguang has a set of drums in his office. He plays one when he is happy and another when he is sad. He often jokes to himself: What I am beating is not the drum, but my heart. Break it into pieces. , fight again, and then resurrect with full health to fight in the world again. He is a man whose life is full of small pleasures.
The path of youth growth: No matter how hard a man is, he is not afraid
Su Hongguang’s growth process is very contemporary. Rural children born in that era basically followed two paths: Study, take the secondary school entrance examination and go to university, and go out to work; or else, study, drop out of school, and go out to work.
In 1980, Su Hongguang was born in a remote mountain village in the Bazhong area of ??Sichuan. My father was born in the military. After changing his career, he worked as a financial officer in a school. He is a public official. My mother is a hard-working rural woman. Su Hongguang said that in the beginning, his family was very well-off. In the 1980s, when ten thousand-yuan households were still popular, his family already had more than 40,000 yuan in savings, making him the richest man in the village. Xiao Hongguang and his younger brother lived like young masters. life.
When he was 13 years old, a huge change occurred in his family. His father was tempted by others and became addicted to gambling. Not only did he lose all the family's savings, but he also went into debt of tens of thousands of yuan. This caused his family's life to turn 180 degrees and become very poor. The originally harmonious family turned into quarreling and complaining all day long. As a financial officer, his father himself felt very guilty for bringing the family's finances into such a bad state. He wanted to make money to fill the hole. He heard from a certain channel that the coal mine business in Shanxi was profitable, so he went to Shanxi to work in the coal mine. Business is over. But he was unlucky. Just when his business started to make money, there was a fire accident. Not only did his father not make any money, but he was also injured and lost the ability to work. The situation at home has worsened, and it has become even more difficult.
Su Hongguang still has an unforgettable memory. His father solemnly called him forward from the hospital bed and said: Hongguang, this family will be left to you. At that moment, he felt that the sky was about to fall. A 14-year-old naughty child who should have been able to rely on his parents and live a carefree life was told that he would have to shoulder the burden of the family from now on. This kind of pressure was really overwhelming for a child. Unable to bear the weight, Su Hongguang hid and cried secretly all night, feeling so sad.
Although the family is in decline, life still has to go on. The young master is in trouble and has changed from eating meat to eating dirt. The changes in the family have made this child grow up and become sensible overnight. As the eldest child in the family, The children can only grit their teeth and be strong, bravely shouldering the burden of the family. He became particularly able to endure hardships. He was the main labor force in the several acres of farm work at home, including digging, sowing, and harvesting. He also studied very hard. In order to reduce the burden on his family, he chose to take the technical secondary school entrance examination after graduating from junior high school. I went to a subordinate technical secondary school in this province, Deyang Installation Engineering College, where I studied water supply and drainage.
Su Hongguang’s life in technical secondary school was ups and downs and very hard, but he still had good memories of the campus and his classmates. In his youth, on the elite campus, he sketched and painted everywhere in his first year, and spent his spare time Just playing football, he still retains these two hobbies. The most painful thing was being poor and having no money. At that time, living expenses were about 250 yuan a month. However, his family had no financial resources and could not guarantee continuous supply. His father was still unreliable and could not get rid of his card playing habit. He went to the post office to give him money. He would send him living expenses, and he would lose dozens of dollars playing cards on the road. Only 200 was sent to him. He felt completely insecure and had some inferiority complex.
More than a year later, Su Hongguang dropped out of school. He wanted to work as soon as possible to earn money. When he left school, many classmates from his class came to see him off at the train station. He was a boy who was a classmate, and his emotions were very sincere. Su Hongguang said that he would never forget that farewell scene.
At that time, he was still very eager to study, so he interrupted his studies with regret and reluctance. He was confused as to what the future would be like.
Going south to work: burning youth, dreaming of reaching the end of the world
In 1998, 20 years after the reform and opening up, Guangdong was experiencing an economic boom, with tens of thousands of foreign-invested factories gathered. There is a large need for migrant workers, and the labor force from the mainland is heading south to Guangdong. Among this huge crowd is Su Hongguang, a small figure. This year, he is 18 years old.
Su Hongguang originally wanted to go to Shenzhen when he went south, because his first girlfriend was in Shenzhen. At that time, he needed to apply for a border permit to enter Shenzhen. He did not apply for the permit, so he had to go to Qingxi, Dongguan to find another relative. I just arrived in Dongguan. I was unfamiliar with the place, had no work experience, and no diploma. I couldn't find any decent job. I wandered around for more than half a year and changed several jobs. I worked as a painter, a stamping worker, and a quality control worker. My first job was to work in a hardware factory, polishing steel pipes. This job was very hard, and it was paid on a piece-rate basis. I only received a salary of 168 yuan in the first month, and 378 yuan in the second. I worked for two months. He and his co-workers collectively resigned because of their loyalty to his buddies. My second job was to paint posters in a movie theater. I studied painting for more than a year in a technical secondary school, and I actually put what I had learned into practice and made a living for a while. Later, he worked as a stamping worker in a factory. The work clothes at that time were easy to get dirty, so he drew pictures on the work clothes. His colleagues thought it looked good, and they all came to him with their work clothes to draw. This behavior made him instantly He became famous, became a small painter in the factory, and got attention and opportunities for promotion.
After more than half a year of struggling and frequently changing jobs, Su Hongguang began to wake up. He didn’t want to hang around aimlessly. He felt that he must find a decent job and work hard. This is the right direction of development.
Later, through the talent market, he applied for a job at Hengxing Electronics Factory, a large Taiwan-funded enterprise in Shijie. Because he was hard-working, smart and studious, and had accumulated some work experience, his starting point was higher. He entered this company as a supervisor and worked in this company for 7 years. Su Hongguang said that these 7 years were the 7 years in which he grew the fastest. He began to really come into contact with management and he learned eagerly. Past experiences made him deeply understand that learning can indeed change destiny.
Taiwan-funded factories pay special attention to learning. They are very willing to train employees. They hire teachers from the United States to teach them English and coaches from Taiwan to teach them management. In 7 years, Su Hongguang went from supervisor to special assistant to the chairman. , equivalent to the position of a factory director. His contacts have also been comprehensively improved, and he has begun to deal with well-known companies in the world. He has been exposed to the advanced working methods and management of multinational companies, and his connections, skills, and management level have been comprehensively improved.
Su Hongguang is a well-known volunteer in Shijie Town, Dongguan City, a four-star volunteer, and later became the leader of the volunteer brigade, with more than 9,000 volunteers under him. The volunteers' work includes taking care of the lonely elderly, assisting students, assisting with transportation, assisting with environmental sanitation, etc. During the Wenchuan earthquake, they took care of more than 70 children. Su Hongguang said that during that time, he lived a very sunny and happy life. He was with positive people all day long. As a team leader, he was very energetic and was responsible for driving the positive energy of the entire volunteer team. He planned many activities and hosted I went to many meetings, made many friends, and gathered rare connections.
The road to entrepreneurship: Success is not as easy as imagined.
After many years of volunteering, Su Hongguang has been nurtured to be cheerful, sunny and upright, and has been appreciated by many people. He feels that he is very suitable for business work and dealing with people. He no longer wants to stay in the small world of the factory and wants to transform. He is eager to go to a broader world and make a difference.
By chance, a law firm in Guangzhou took a fancy to Su Hongguang and hired him. At that time, the boss of the company promised him that he could take the bar exam and go to college while working. Su Hongguang had always had a dream of studying in his heart. He was so excited that he quit his job in the factory and went to the law firm in Guangzhou. But the boss did not fulfill his promise. He only took a fancy to Su Hongguang's management skills and used him to do the company's operations and management, but never taught him business. After two years of classes, he felt that nothing would change, so he resigned.
The dream of starting his own business ignited in Su Hongguang's heart. He has two lawyer friends, one is a legal lawyer and the other is a patent lawyer, and he himself is a project developer. If the three of them are combined, it will be just right. Involve all three aspects of intellectual property. As a result, the three of them planned to invest and start a business. Later, things changed. The patent lawyer did not partner with them, but he and another legal lawyer formed a partnership. In 2013, he returned to Dongguan with the legal lawyer and founded Hongguang Intellectual Property Services Co., Ltd. The two worked together for more than a year. Because of the legal lawyer's family problems, he needed to return to Sichuan to work. Finally, after negotiation , Su Hongguang repurchased all the shares, and Hongguang Intellectual Property Services Company became an independently controlled company by him.
At the beginning, it was very difficult to start a business, but Dongguan was his base. He had many connections and a good foundation. He received strong support from many friends and the help of his masters and brothers in the same industry, step by step. To start work, at that time, I went to run business during the day and returned to the company to work overtime to learn professional knowledge at night. Many times I didn't go home until one or two in the morning. At the end of 2013, Yu Feng, a friend of more than 10 years, came to help him. Su Hongguang was good at management and had many years of experience. The two of them continued to expand the team and polished the company's management, gradually making the company go from strength to strength. On a regular basis, the company's business scope has been continuously expanded, and it has done very well throughout 2014.
Su Hongguang is not satisfied with the status quo. He wants to take bigger steps. In 2014, e-commerce O2O is in full swing. In addition to continuing to operate Hongguang Intellectual Property, he also participated in the investment in Dongguan Jindong Jewelry Co., Ltd. The OTO sales of Ying Jewelry pioneered online jewelry sales, opening more than a dozen offline physical stores and more than 200 online stores. He put a lot of energy into it, going to jewelry exhibitions everywhere, doing road shows, raising funds, and doing it boldly. At that time, several investment companies took a fancy to them and felt that their projects were OK, their teams were OK, and their operations were OK. One of the investment companies planned to invest 20 million yuan to participate in the project. Unfortunately, the external market environment took a turn for the worse at that time, gold plummeted, and the company suspended its investment. Su Hongguang's jewelry project's Series A financing ended in failure.
Later, Su Hongguang had to use the profits of Hongguang Company to support the jewelry project to see if there would be a turnaround. He struggled for a long time until mid-2015, with no hope in sight, so he had to close the business. project.
This year Su Hongguang invested a lot of energy in Jindong Jewelry, which greatly affected the performance and development of the intellectual property company, and the team was also affected. By the middle of 2015, Jindong Jewelry went out of business due to poor management. At that time, there were only three people left in Hongguang Company. After this experience, he re-captured Hongguang Intellectual Property, rebuilt the team at the end of 2015, recruited 13 young people, and taught them step by step, from professional knowledge to business development, from document production to back-end submission. At that time, the battle cry of "all people as soldiers" was used to make every employee become an all-round intellectual property talent. The company continued to make progress, and the employees worked hard and worked together. Hongguang's team culture is also very good and it has cultivated a group of excellent employees. The company has done very well in 2016. In 2017, it moved to Building 3 of Huiyicheng. After two years of development, it moved to the current Lianke Information Industrial Park.
Su Hongguang said that Hongguang Intellectual Property Services Co., Ltd. is a replacement of old and new. Several of the first batch of more than ten young people have become new intellectual property company bosses, and now their company is training them again. With new employees,
the company will keep moving forward.
On the road to entrepreneurship, there are successes and failures, hardships and achievements. These are all valuable assets. Su Hongguang said that he is a toss-up person and he is always on the road to starting a business.
Creating Dinghui: The goal is clearer and the heart is more powerful
In 2017, Su Hongguang participated in a TA study course and met a group of like-minded friends. Among them were Some are engaged in real estate, some are engaged in finance and taxation, and some are engaged in Internet marketing. Through learning, everyone's concepts are improving, and some ideas have sparked sparks. They decided to join together and set up Dinghui Company to share resources and grow together to become a comprehensive, consultative corporate service company that provides one-stop services such as finance and taxation, intellectual property rights, media, and online marketing.
After the establishment of Dinghui Company, it made its first movie "The Man of Nine Bulls". Su Hongguang followed the whole process of this movie and also served as the screenwriter. For these things that had never been touched before, Dinghui The team members worked together and got started quickly. From project establishment, financing, shooting to finalization, it was very efficient. The success of the filming of this film fully proved the combat effectiveness of the Dinghui team. Because of this incident, all team members were inspired and strengthened their beliefs. The idea of ????integrating and sharing resources and developing together is very correct.
Su Hongguang played two cameo roles in the movie, one was the boss who banged the table and cursed, and the other was the servant who had no lines. It was the first time he was electrocuted, which was very interesting. He joked: He made his debut in the film and television industry in middle age. , it’s fun to play a small role. If I have the chance, I’ll keep acting and try more roles. There are infinite possibilities in life. If you don't mess around, you will never know how much potential you have and how many things you can do that you could never imagine before. "Nine Bulls" plans to make 9 movies. The first one is a good start. What follows will be more and more exciting.
Su Hongguang said that he is a tough person. At present, he is also very strong and confident inside, with clear goals and directions. He wants to believe that he will get better and better, and setbacks and failures are all problems. In the only road of life, everyone has to go through ups and downs to succeed. He will meet every challenge with perseverance and constantly surpass himself.