Health porridge business plan
3.4 promotion methods
3.4.1 Festival activities
On New Year's Day, Dragon Boat Festival, Mid-Autumn Festival and other festivals, outdoor theme activities are organized outside the store to enhance consumers' impression of health and beauty porridge. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering product knowledge questions and organizing small-scale performances. Prizes include small gifts printed with cartoon patterns, coupons and coupons for the latest products, and each activity costs about 2 ~ 1 yuan.
3.4.2 Distribute leaflets to publicize the characteristics of the health porridge symbol and improve its popularity.
3.4.3 Participate in online promotion activities and provide coupons for snapping up.
4. Management system
4.1 Major shareholders
4.2 Management planning ☆ Setting and responsibilities of various departments ☆ Store manager (1)
The store manager is responsible for the comprehensive coordination and management of the work of various departments in the store, urging employees to work, accepting the supervision of surrounding residents and customers, and doing a good job of communication between the porridge shop and surrounding residents.
job content: supervise the work of ministers and employees, inspire the enthusiasm of employees, listen to their opinions, and make comprehensive decisions on the operation of all kinds of work; Communicate with the surrounding customers on behalf of the health porridge shop, reflect the opinions and requirements of employees upwards, and pass on the required work downwards.
the main responsibilities of the administration and personnel department (one director, one deputy minister and one archivist) are as follows:
1. Handling related matters of personnel's arrival and resignation
2. Collecting, filing and managing all kinds of personnel data, and managing employees' archives
3. Asking for leave, adjusting leave, attendance, auditing and statistics
4. Supervision and salary accounting
5. Discipline inspection of our work
6. Make minutes of each meeting
7. Make records of the experience of hosting famous people in porridge shop every time, so as to learn from the next reception
8. Coordinate the contact between our department and other departments ☆ The accounting department
implements strict financial management; The means to achieve profit and loss control is to audit the subjects on the "weekly report" and "monthly report". The audit contents include sales, the number of customers, the average consumption of customers, the cash over-receipt or under-receipt, the operation error of the cash register, losses, other business items, the price of food raw materials, the wages of hourly workers, electricity, gas and water charges, etc. ☆ Purchasing Department The purchasing department of porridge shop is one of the subordinate departments of porridge shop. Under the management of porridge shop, it is responsible for the procurement of all food raw materials and business items in porridge shop, and the record of incoming and outgoing items, which is an indispensable part of the normal operation of porridge shop.
development dept. development dept. is responsible for developing new products to meet different needs ☆ marketing dept.
is responsible for product promotion and promotion of porridge shops and promoting the relationship between porridge shops and consumers-customer groups. Its work is directly or indirectly related to the image, passenger flow and sales of porridge shops, and it is an important department.
4.3 organizational structure
4.4 management concept
1. Respect the independent personality of catering personnel.
2. Manage the next level: the superior plans and manages the lower level, and the lower level should obey the work guidance of the superior and try its best to complete the tasks assigned by the superior.
3. mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
4. create a collective atmosphere: it is necessary for the subordinates to feel the strict discipline of the coffee shop, but also to care for the employees, so that the employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
5. Fair treatment, equal treatment, each according to his ability, giving full play to his talents
4.5 Salary system:
Time-based salary system Different types of staff have different salaries on time; Adopting this system is more flexible, which can accurately record the working hours of each staff member, accurately calculate the wages of employees and the organization of work shifts. In addition to fixed employees, for part-time jobs, in the initial recruitment, We will first find out the free time period of each candidate (including which day of the week and which time period of the day), and then determine the daily staff in a week according to the time period.
4.6 Personnel assessment: < P > From Germany (moral cultivation), ability (business knowledge level, innovation ability), diligence (collaboration, responsibility, enterprising, discipline, attendance). Work quality) Conduct a fair and just assessment of staff and management in four aspects, and provide evidence for bonus and other reward systems.
4.6.1. Assessment of employees
We will specify a set of indicator systems. For example, for employees' work attitude, we will examine them from indicators such as enterprising spirit, enterprising spirit, sense of responsibility and sincerity. Each indicator has corresponding performance levels. Each level has a corresponding score.
4.6.2. Performance evaluation of management
In order to evaluate the working ability, attitude and performance of management personnel, this system is formulated, adhering to the principles of openness, fairness, impartiality, objectivity and multi-subjectivity, and every manager should accept the evaluation from relevant colleagues, direct subordinates and self. The evaluation should be carried out from the aspects of morality, performance, ability and diligence.
achievements: efficiency, quality of work, etc.
Ability: professional knowledge, analysis and decision-making ability, innovation ability, self-learning ability, etc.
diligence: cooperation, responsibility, initiative, discipline, attendance, etc. The monthly and quarterly evaluation shall be completed within the first week from the beginning of the next evaluation period, and the evaluation form shall be uniformly distributed by the administrative personnel department. The year-end evaluation was completed in the last week of December and the first week of January of the following year. The evaluation form is completed by the employees themselves and should be handed in within the specified date. The evaluation form is evaluated by the administrative personnel department and all employees. Each participant fills in an evaluation form, calculates a score according to different weights, calculates the average score according to the classification of superiors, colleagues, subordinates and self-evaluation, then calculates the final score according to the proportion of people at different levels mentioned above, and determines the evaluation level according to the final score. The evaluation results are linked with bonus and incentive system. If the appraisee is dissatisfied with the evaluation result, he can lodge a complaint with the administrative personnel department within one week from the date of receiving the result, and if he fails to raise an objection within the time limit, he will be deemed to agree.
4.7 Reward system
Reward according to the total score of employee assessment (once every six months)
4.8 Control of service quality
1. Set up positions such as leadership, service and food delivery to ensure that there are posts, positions and services; With standardized service and perfect procedures, our porridge shop is open 24 hours a day.
2. The service personnel on duty should be well groomed and tidy, and meet the requirements of the Employee Manual.
3. Paving and setting the table conform to the rules.
4. Use tray service strictly, and it is strictly forbidden to serve guests directly with hands.
5. The menu is bilingual in Chinese and English, with excellent printing, clear handwriting, no damage and no crease.
6. during the low peak period, ensure that the refreshments of the guests are served within 2 minutes, and during the peak period, ensure that the refreshments of the guests are served within 5 minutes.
7. Keep the room clean and sanitary, with no floating dust on the desktop, no garbage on the ground and no smoke on the ground.
4.9 Basic requirements for recruiting employees
2. Delivery service: porridge is boiled in a large pot, the ingredients are repackaged by a special person and prepared in a small pot. Professional delivery team. Key targets: hospital inpatient department, school and family. Dressing the's staff presented menus (with diet porridge charts and symptomatic effects) and accepted telephone orders.
5.2 Medium-term goal
1. Gradually open chain stores. You can join by franchising, with no joining fee, only a small amount of trademark use fee and management fee. The head office distributes ingredients in a unified way, and the shops only order and sell.
2. Counter and shop-in-store: using other people's venues to operate, they can be self-operated or delivered by others (for example, in hotels, shopping malls and other places, parks, tourist areas and other areas)
3. Combining with the re-employment project (contacting relevant government departments for support), a large number of laid-off workers will be absorbed, and mobile trucks will be set up for fixed-point and regular supply (stations, main roads and communities can be used). Although the area of our health porridge shop is not very large, we strive to obtain the strategic support of the bank. At the same time, we will actively strive for the support of manufacturers. With their strong support, our porridge shop will certainly have a better development.
4. Establish your own website, conduct online publicity, place orders, join in, and expand sales channels.
5.3 Long-term goal
Industrialized production: The finished porridge (canned) and semi-finished products (bagged) will be produced in the original canned food factory and sold in the supermarket by means of merger, trusteeship and entrusted processing. It will take about one to three years for the above process to be gradually popularized.
6. Public relations strategy
6.1. Government support
Explain the thinking of this enterprise to the leaders of relevant government departments, combine with re-employment, increase employment, and set up mobile sales trucks in this city to form network operation. It not only increases employment, expands influence, but also increases benefits. Combined with poverty alleviation, many poor areas have unique specialty resources. If we strive for the support of the local government and turn local specialties into resource ingredients, we will not only increase the characteristics, but also strive for "poverty alleviation funds."
6.2. Support from medical and nutrition experts
This product is a diet porridge and should be supported by experts. Send the materials and functions of this product to experts for demonstration, or ask them to be honorary consultants.
6.3 support of the press <: Life > Class columns jointly organize various activities and publicize this product. Serialized in the life food column of newspapers and magazines < Porridge spectrum > All are free advertisements.
6.4 Other public relations activities, such as sympathy for the elderly, orphans and disabled people, and other public welfare activities.
7. Financial analysis
7.1 Investment estimation:
7.2 Financing plan and method
Lend 5% of the registered capital to the bank, and then share the rest with four shareholders. The term is one year. In the meantime, if a shareholder withdraws, he can only hold 5% of the shares.
equity financing (direct financing). Equity is the capital invested by the company's shareholders. Equity has different forms in different forms of property organization. It is precisely because of its different manifestations that different equity financing tools have emerged. The total amount of direct financing is about 1, yuan.
debt financing (indirect financing). Creditor's rights funds are the funds that the enterprise must repay the principal and pay interest after a certain period expires. This part of funds is not the capital of shareholders, but it can be used to bring benefits to shareholders. Debt financing mainly includes two forms: lending to financial institutions and issuing corporate bonds. At present, SMEs mainly use loans from financial institutions. The tools of debt financing include mortgage loan, credit loan, mortgage loan and other international debt financing, such as bank guarantee, bank covered letter of credit financing, and asset locking financing.
the amount of indirect financing is about 1, yuan.
taxes paid 32
other cash related to business activities paid 23
subtotal of cash outflow 15
net cash flow generated by business activities 95
II. Cash flow generated by investment activities:
Cash received from investment recovery 1
Cash received from investment income 5 < For porridge shops, those equipment are also necessary. We use those funds for the rental fee, decoration fee, purchase of materials and other equipment.
application status: based on the daily flow (turnover of 2, yuan, gross profit rate of 5% is 3, yuan per month, and annual gross profit is 24, yuan), the investment can be recovered in two months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 228,/year. If it is done well, it can be doubled.
7.4 market planning
8. Catering operators' liability insurance
There is a saying in the society that the ideal life is to live in the countryside of England, use German appliances, have a Japanese wife, a French lover and a China cook. Whether this is an ideal standard of living for everyone or not, there is a message between the lines: Food is in China. This is true. China is a country that pays great attention to food and the most developed catering industry in the world. China's catering culture has a long history, and the catering industry is one of the oldest industries in China.
The catering industry refers to the food production and operation industry that provides consumers with food (including drinks), consumption places and facilities through instant processing, commercial sales and service labor. With the continuous development of the catering industry, people eat out more frequently, followed by various liability accidents, and the number of civil liability compensation disputes between diners and restaurants is increasing.
From the insurance point of view, these civil liability risks unique to the restaurant industry can be transferred to insurance companies, and the most suitable liability insurance product is "catering operator liability insurance". In order to avoid business risks, it will undoubtedly be the simplest and most practical way for restaurants to buy catering operators' liability insurance. Catering operators' liability insurance is a relatively new liability insurance provided by insurance companies for places with industrial and commercial licenses, tax registration and hygiene licenses, such as tourist restaurants, restaurants, buffet and lunch boxes, cold drinks, bars, cafes, teahouses, vendors and non-operating canteens, and it is also an innovative form of public liability insurance.
market risk: at present, there are some similar restaurants and related food operators in the market, and they may adopt some new marketing strategies at any time, which will affect the sales of health porridge shops.
risk of cost control: this porridge shop wins with elegant environment, diverse products and high-quality services, so the biggest risk in cost control lies in putting too much into market development, ignoring the consideration of cost and price, resulting in poor sales, which may make it difficult to recover the cost. Countermeasures: For existing competitors and potential imitators, make use of rich marketing professional knowledge, integrate theory with practice, and formulate different marketing strategies. Enrich and update products while improving marketing strategies, and win consumers' risk of cost control with novelty and quality: pay close attention to market trends, collect and sort out customer feedback information in time, promote marketable porridge, and minimize costs.
our store is located near the People's Square, a bustling area in the center of Jingdezhen. People's Square has a large flow of people on weekdays and is popular. It is also the shopping center of Jingdezhen, and people who come in and out of this place have certain