Principle:
1, think freely.
Require participants to emancipate their minds, think freely and speak freely as much as possible, without worrying about whether their ideas or statements are "deviant" or "ridiculous"; Free and whimsical opinions are welcome. You must think freely and widely. The stranger the concept, the better.
2. Judge after the meeting
Participants are prohibited from commenting on other people's opinions at the meeting, except for critical judgment. As for the judgment of ideas, we should talk about it after the meeting, and we are not allowed to be modest.
3. Seek quality by quantity
Encourage participants to put forward as many ideas as possible, and ensure the existence of high-quality ideas with a large number of ideas. The more ideas, the better. Don't worry about the quality of ideas.
4, "hitchhiking", there is no patent for opinions.
Encourage stealing other people's ideas, use topics, and associate another idea according to other people's ideas, that is, use one inspiration to trigger another inspiration, or modify other people's ideas.
Besides procedural requirements, the key to the success of brainstorming is to explore ways and change mentality. In short, it is full, non-evaluative and unbiased communication. Specifically, it can be summarized as follows:
1, free to talk
Participants should not be bound by any rules and regulations, relax their mentality and let them run freely. They should boldly expand their imagination from different angles, different levels and different directions, try to be novel and different, and put forward original opinions.
2. Delay judgment
Brainstorming, we must adhere to the principle of not evaluating any ideas on the spot. We can neither affirm a point of view, nor deny it, let alone criticize it. All evaluations and judgments can be postponed after the meeting.
On the one hand, it is to prevent judging from binding the positive thinking of participants and destroying the good atmosphere of free conversation; On the other hand, it is necessary to concentrate on developing ideas first, so as to avoid putting forward the work that should be done in the later period and affecting the generation of a large number of ideas.
Prohibit criticism
Absolute prohibition of criticism is an important principle that brainstorming method should follow. Everyone attending the brainstorming meeting is not allowed to criticize other people's ideas, because criticism will undoubtedly inhibit creative thinking. At the same time, the speaker's self-criticism is also prohibited. Some people are used to using some self-deprecating words, which will also destroy the atmosphere of the meeting and affect free thinking.
Pursue quantity
The goal of brainstorming meeting is to get as many ideas as possible, and the pursuit of quantity is its primary task. Everyone attending the meeting should take the time to think more and put forward more ideas. As for the quality of creativity, it can be left to the creative processing stage after the meeting. In a sense, the quality and quantity of ideas are closely related. The more ideas are generated, the more creativity there may be.
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