First, why did their sales drop?
We all know that the peak of Huawei is other markets, and the retention rate has basically reached about half. However, because they sell their own glory brands, coupled with the suppression of the United States, Huawei's market retention rate in the first quarter was only 4.5%, which can be said to have shrunk by most. But under such circumstances, their sales will naturally be greatly affected. However, we should know that Huawei's sales focus is not only on mobile phones, but also on other patented technologies.
Second, Huawei's marketing strategy has changed.
Huawei's marketing strategy is obvious, and it has changed now. They know that there is no way to solve the American attack and chip problem in a short time. Therefore, in terms of its patented technology, they began to carry out a large number of physical examination facilities to ensure the company's profits through such means. As a result, the company's profit increased by 3.8% despite the decline in sales.
Third, how to evaluate Huawei's approach?
Huawei's approach can be said to be a drop in the bucket, because once they leave the real mobile phone market, it means that they leave an important industry that can maintain profits for a long time now and in the future. However, Huawei has said before that it will not give up the mobile phone industry, but from various actions, they are in a downturn in the mobile phone industry. Especially in overseas markets, mobile phones of brands such as Xiaomi are gradually occupying Huawei's previous market share.