Question 1: How to understand Internet thinking? Internet thinking is not about convenience, innovation, or user experience. These are the unique values ??of every industry, not exclusive to the Internet. Internet thinking is not about sharing, openness, and expression. These are values ??that any medium can provide, but Internet technology does it better. Novices can go to Baidu and download SEO One Hundred Thousand Whys. There can be a lot of help for novices.
Question 2: How do you understand Internet thinking? You can first understand the characteristics of the Internet and then think about Internet thinking. The so-called Internet thinking is If you think about the specific and deep meaning like the Internet, you can think about it yourself
Question 3: How to understand Internet thinking. Forget Internet thinking and start taking action. Carry out micro-innovation, all user-centered innovation, discover the key pain points of users, and develop.
Question 4: What does Internet plus mean? How to understand what is the Internet?
The Internet combines offline business opportunities with the Internet, which opens up new opportunities for traditional enterprises. New market channels. Nowadays, it is becoming increasingly difficult for traditional enterprises to do business, and the costs are gradually increasing. However, through the Internet, marketing costs can be reduced and new market channels can be opened up. For example: There was a young man named Wang in Nanjing who ran a fruit shop by himself, but the business was very deserted. Later, his friend asked him to look for opportunities on the Internet, so he found someone to build a website to sell his products through Internet channels. Unexpectedly, the current monthly turnover has reached more than 300,000 yuan, and the local media in Nanjing has also reported it. Of course, there are many ways to combine offline business with online business, but the current Internet-based trend of traditional business is an inescapable trend
2. How can we make use of the Internet?
If you think the Internet is important, it will be meaningful to you. If you think it is not important, it will be meaningless to you! For traditional enterprises and entrepreneurs, what we have to do is not just spectators. , not here to watch the fun. A new business phenomenon and business logic, what we have to think about is how to use it for ourselves, because we are actually doing business! If we don’t understand it, we will study and learn; if we understand it, roll up our sleeves and do it alright.
If you want to move your business to the Internet, you need a carrier to display your products, either building a website platform or building an online store, because only in this way can others find you. In fact, building a website It's easy. It's also easy to apply for an online store. But the most difficult thing is how to get traffic? Traffic is equivalent to customers in our traditional business. If a website is allowed to obtain traffic, it cannot do without SEO optimization technology. If an online store is allowed to obtain traffic, it cannot be separated from e-commerce operation technology. These are the two mainstream Internet traffic promotion technologies, and they are also a powerful tool for our traditional enterprises to open up Internet channels. , so if you want to play with the Internet, you must learn these two technologies.
There are many tutorials about this on the Internet, but many of them are outdated, because the Internet is constantly changing. In order to prevent everyone from learning wrong and outdated knowledge, I have cooperated with the Internet Awesome people have formed a group. Friends who want to learn SEO and e-commerce can come here to learn. The first digits of this group are: three, three, eight, the middle digits are: six, two, seven, and the last few digits. The number is: seven, five, four, you can find it by combining them in order. What I want to say is, unless you want to learn this knowledge and get yourself Internet opportunities, if you are just joining in the fun, don't come.
3. To do the Internet, you need to understand Internet thinking
Let me talk about my views on some recent misunderstandings about Internet thinking.
1. Internet thinking is not the result of the Internet. Rather, it is the development of Internet technology and the continuous impact on traditional business forms that has led to the centralized explosion of this kind of thinking.
The reason is very simple. Productivity determines production relations. Changes in the technological and commercial aspects of the Internet will inevitably bring about changes in the way upper-level people think.
2. Internet thinking is not a patent for Internet people. It’s not that you have this kind of Internet thinking because you are in an Internet company, nor does it mean that traditional companies don’t have this kind of thinking. Internet thinking is a way of thinking, it does not belong to any type of person. There are also many people from Internet companies who do not have this kind of thinking.
3. Internet thinking is not a panacea that can cure all diseases, but it is not an inflated realm either. Under the guidance of Internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society has led to us often having only half-understandings. Many people do not have a deep understanding of Internet thinking and just misappropriate it everywhere. This is a bit sad.
4. Most people are using Internet thinking for marketing, but few people have completed the systematic thinking of Internet thinking. After the cases of selling beef brisket and pancakes and fruits were criticized by most people, a large number of people used Internet thinking to package them, selling TVs, selling steamed buns, selling bathroom ware, selling home furnishings, etc., and some even wanted to use the Internet. Thinking to transform a brothel! Having said that, using Internet thinking for marketing itself is also about gaining eyeballs, attention and traffic. Traffic thinking itself is also a type of Internet thinking.
So, how to understand Internet thinking? It is still the nine major thinking of the "Dugu Nine Swords" that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, traffic thinking, social thinking , big data thinking, platform thinking, cross-border thinking.
Here I will tell you about the business logic behind it,...gt;gt;
Question 5: What does Internet thinking bring? 1. "Internet thinking The origin of the word "Internet thinking":
The earliest mentioner of the word "Internet thinking" should be Robin Li. In 2011, Robin Li occasionally mentioned this concept in some speeches, which meant that Based on the characteristics of the Internet, his description was very fragmented, so he did not pay attention to it. On Zhihu, one of the major community websites in the Internet industry, the earliest question about "Internet thinking" dates back to 2011, but almost no one responded at that time.
In 2012, Lei Jun began to frequently mention a related term - Internet thinking. For several years, Lei Jun has been trying to summarize the differences of Internet companies and conduct structural analysis. From his two articles, we can trace the changes in his thinking: "Two Long Examinations on the Internet" in 2008, and "Arm Yourself with Internet Thoughts" in 2012. Lei Jun would use this word in every public speech in 2012, but Xiaomi's influence was still limited at first. Except for the high praise of many rice fans, it did not attract follow-up from others, including the media.
In 2013, as Lei Jun's exposure continued to increase, some self-media figures such as Luo Zhenyu began to frequently mention "Internet thinking" (it seems that starting from Luo Zhenyu, "thinking" changed back to "thinking" ), some reporters in the TMT industry also began to quote this term.
In mid-2013, we can see the following important exposures of “Internet Thinking”:
——On November 3, 2013, Xinwen Network released a special report: Internet Thinking What has it brought;
——On November 8, 2013, in a speech, Xiao Ma concluded with this word: The Internet has changed industries such as music, games, media, retail and finance. , the Internet spirit will change every industry in the future. Even if traditional enterprises cannot figure out how to integrate with the Internet, they must have Internet thinking. (Excerpted from Ma Huateng’s 2013 “Daonong Salon” speech)
Continuous quotes from industry leaders and news broadcasts quickly pushed this word to the forefront. As we have seen since then, all kinds of media have been waving flags and shouting, and various interpretations have become increasingly noisy. It was very lively for a while.
2. Why the term "Internet thinking" has become so popular
The direct reason for the popularity of this term is the growing scale of some companies (Tencent has a market value of US$100 billion, Xiaomi estimates Valued at US$10 billion), practitioners began to become more and more confident. They needed a vocabulary to uniformly express the differences from traditional enterprises and to distinguish their identities.
Carefully study the various current remarks related to this term, whether it is user-centered, enhanced services, data management, etc., it is nothing new. In the early years, related expressions appeared alternately in some industries, such as home appliances, fast-moving sales, retail, real estate... without any major changes. But why can it be stir-fried again? This has to talk about the development of Internet technology, which can be divided into four stages.
1. The core essence of the Internet is to digitize information and complete storage and transmission on this basis. After information is turned into "bits", the efficiency of communication is greatly enhanced. This change is the difference between the speed of a turtle and the speed of light, so the changes it brings to human society are also disruptive. But this change is gradual, because human beings have inconsistent needs for information communication efficiency. Scientific research institutions and military units have the most urgent need for information communication efficiency, so they became the inventors of the Internet, more than 20 years after they started , the Internet truly entered the civilian stage.
2. Since the Internet mainly changes the efficiency of information transmission, most Internet companies are structurally organizing information and providing services on this basis. Let’s briefly classify them into the following categories:
A. Information exchange: such as communication tools, email, e-commerce platforms, communities, etc.;
B. Information entertainment: such as interactive games, Audio and video websites, etc.;
C. Information security: such as network disk, cloud disk or anti-virus tools, etc.;
D. Information computing: cloud computing, data mining, etc...
No matter how complicated the positioning or description of these companies is, and how complicated the business they carry out is, if you peel back their coats, you will find that most companies still provide information services.
3. Human activities are essentially composed of two types of communication, one is information flow and the other is logistics. When information technology develops rapidly, transmission efficiency and security continue to improve, and unit costs continue to decrease, it also affects the circulation of materials. A lot...gt;gt;
Question 6: How to understand "Internet thinking"? Can any master explain that the Internet can be said to be a revolution in human history, subverting many traditional jobs? and ways of living, the most obvious of which makes people's lives and work faster and more convenient. Just imagine, people used to have to go to the supermarket to buy groceries, but now they can be delivered to their doorsteps by express delivery without leaving home, which brings convenience to people's lives.
In the past, no matter what kind of communication it was, it was one-sided and one-way. With the emergence of the Internet, people can freely express personal comments on the Internet and respond to the media and other information released by the media. News can express one's own opinions at the first time. In a certain sense, it can show more people's thoughts and opinions.
As the saying goes, "There is no pie in the sky." However, in the Internet era, major Internet giants and businesses are competing to provide free products in order to gain more users. From the initial QQ to the current WeChat, etc., are all free to use, but what we must also see is that free is only relatively speaking. For customers, if they want to obtain further "rights and interests", they need to pay a certain fee. For example, Tencent Some paid dress-ups and games, etc.
In today's society, general products can no longer meet people's needs. Among the many available products, people will choose products that are more personalized and more in line with people's experience, putting the customer's experience first. The first element of marketing.
The so-called data-driven operation means that merchants no longer only see immediate benefits, but collect customer information through some free or other activities that are beneficial to customers, and understand it through data analysis Customer needs, and then achieve marketing purposes.
Innovation is an indispensable ability in any era, especially in today's Internet era. If there is a lack of innovation, no matter how brilliant it was, it will only decline overnight. The successive mergers and acquisitions can effectively prove this problem with facts.
Once upon a time, many people took advantage of the imbalance of information to go from penniless to wealthy. However, in the Internet age, the dissemination of information is more timely and effective, and people can buy it without leaving home. Foreign products, to a certain extent, the Internet has helped us break this state.
Question 7: Please describe your views on Internet thinking. Internet thinking is about the market, users, and products in the context of the continuous development of technologies such as the (mobile) Internet, big data, and cloud computing. , a way of thinking that re-examines the enterprise value chain and even the entire business ecosystem. "Other-centered", "emphasis on experience", "openness, transparency, sharing" and "taking responsibility" are the basic elements of Internet thinking.
(1) Internet thinking, as a new value concept, can be transformed into real material power in the process of people understanding and transforming the world, and has a profound impact on social development.
(2) Culture and economy influence and blend with each other. As a product of the times, Internet thinking will give rise to new corporate organizational methods and business models, which will help transform the economic development model and promote economic and social development.
(3) Culture is created by people, and culture affects people. Internet thinking is "other-centered" and "emphasizes experience, sharing and responsibility", which will have a profound impact on people's practical activities, cognitive activities and ways of thinking, and will help enrich people's spiritual world and promote people's all-round development.
(4) Value judgment and value selection have subject differences. People's social status is different, their needs are different, and their value judgments are different. They will make different value judgments on the same thing. Value judgments and value choices often vary from person to person. Different positions, viewpoints, and methods lead to different value judgments. Correct value judgments must consciously follow the objective laws of social development and consciously stand on the standpoint of the overwhelming majority of the people.
(5) Enterprises should use Internet thinking based on their own particularities and insist on specific analysis of specific issues. Enterprises should analyze Internet thinking in two and make appropriate use of Internet thinking to promote their own development. Enterprises should grasp the diversity of connections, carefully analyze the various conditions for their own existence and development, transfer everything based on time, place, and conditions, and insist on looking at problems from a development perspective.
Question 8: What is Internet thinking 1) Free
This is the core reason why many Internet companies establish "operation systems", because most Internet companies are built on the "main On the basis of "operating business for free", users will not directly pay for its core business. This is why Internet companies have to establish an operating system. On the one hand, they find ways to retain user attention, and on the other hand, they seek other ways to obtain profits, such as advertising, Games, virtual props, etc.
For traditional enterprises, the marginal cost of their products or services cannot approach zero like Internet companies, so few provide their main business to users for free. However, Xiaomi has also told the entire industry that it is selling products at cost price and does not hope to make money through mobile phone hardware profits.
2) Speed ??
The Internet can be regarded as an extremely competitive industry. It should be because the technical threshold is low and copycats are common. Any Internet company that is still alive today must thank its founders. Saburo's spirit of hard work. In the Internet world, speed is life.
The best martial arts in the world can only be fast!
For traditional companies, the speed of being copied may not be as fast as that of a website, but the level of copycats in the mobile phone industry is actually not inferior to that of Internet companies. Therefore, today it can be said that every industry is racing against speed, and those who run slowly have been forgotten by people.
3) Ultimate
What is extreme? It means perfection! The spirit of Internet people in polishing products is the craftsman mentality of pursuing perfection, which is no less than that of Steve Jobs. But this is also thanks to the fierce competitive environment. If you don’t do your best, no one will scream. Without screaming, there will be no communication. Without communication, there will be no marketing. Without marketing, there will be no future.
The original intention of marketing is to "create a sales atmosphere". Major social platforms based on the Internet provide free marketing communication channels. This is a God-given opportunity! But users are only willing to spread those things that really make them scream. Products, those that exceed twice the user's imagination will be spread to the largest area for free. On the Internet, paid advertising is far less valuable than free word of mouth.
4) Iteration
Isn’t it a contradiction to pursue both speed and perfection? Yes, product managers are usually very entangled, scratching their heads and making "trade-offs" every day . The new generation that has grown up on the Internet is also extremely tolerant of the inherent "flaws" of products created with the Internet spirit.
They focus on the functions, performance and characteristics that make users "scream", while ignoring other shortcomings. Those outstanding points win over users and make them moved. Users sincerely believe that the next version will be good. So after several iterations of Lei Jun’s Xiaomi phone, it is finally close to what I expected from Xiaomi’s first version.
5) Users
Products driven by Internet thinking attach great importance to user experience. Excellent product managers are specializing in how to "connect" with users through the product as a carrier. Although Internet companies insist that users are not "consumers" who directly give you money, but users' attention and comments on you determine the life or death of the company.
For traditional enterprises, they should pay more attention to user experience. Every user may essentially become the "messenger" of the product. In order to achieve this goal, we need to improve the user experience from the original product quality to a broader level, from the first time the user hears your product to the final repair or return, with more than 100 experience links in between, each of which Every single point is worth optimizing and improving.
6) Qualitative change
The most wonderful thing about Internet companies is that when users reach a certain scale, they suddenly "deteriorate". QQ first changes from a chat tool to a social platform. Then it became a media giant, and then an entertainment empire; ten years later, also at Tencent, WeChat once again changed from a chat tool to a social platform, and then became a media platform, product customer service platform, and then It was called a gaming platform, then added payment, and suddenly it became an all-powerful trading platform, starting to touch the cheese of Alibaba’s e-commerce ecosystem.
Quantitative change brings qualitative change. This is a new possibility after selling products for free or at cost price to bring user scale. This qualitative change will affect some other surrounding traditional industries. This is the Internet. charm. It's like two martial arts masters have been fighting each other, and a little kid is watching the battle next to them. One day, while they are fighting, the two masters turn around and see that the little kid has turned into a giant and is staring at them. , at this time they finally stopped and discussed how to deal with this little guy back then...
This is the Internet...gt;gt;
Question 9: What It is Internet thinking. What is the core of Internet thinking? The core is the user! I wish you success
Question 10: How to understand the Internet thinking of "those who win fans will win the world?" After long-term development of the Internet in our country, a number of large companies have emerged.
Under fierce competition, more and more industrial and even large-scale comprehensive companies are beginning to seek diversified development,
and are setting their sights on rural areas with greater growth potential. The market
radiates from the city to surrounding towns and villages, or promotes the interconnection of rural e-commerce, finance and other industries.