German Faber-castel
Huibaijia was founded in 176 1. It has been 240 years since Kaspar Faber produced the world's first pencil in his small workshop. It is one of the oldest industrial enterprises in Europe. At present, Huibaijia, managed by the eighth generation members of the family, has developed from a small workshop to a large multinational enterprise with nearly 5,500 employees today.
Faber-Carlton writing tool has the simplest and most practical intelligent engineering. Fabregas has expanded its business year by year: now it also produces comprehensive high-quality writing tools in Nuremberg, Bavaria. The only constant now is their guarantee for intelligent engineering.
Baron lothar von Faber, the fourth generation manager of Huibaijia family, invented the first pencil with a world brand, which made Bai Hui famous all over the world. Today, the aim of Huibaijia is to ensure the interests of consumers with the best quality products. For Fabregas, foresight and progress enable us to produce the best quality products to meet the different needs of customers, and customers' love for products is exactly what we have been pursuing. Of course, no matter what we do, "environmental protection" will always be our first consideration.
Faber-castel, located in Faber-castel, Germany, is a world-famous authority on writing and painting tools. It turns the most primitive writing tool-pencil into a noble tool and a necessary tool for painting professionals.
Faber-castel, a famous German brand known as "pencil aristocrat" in the industry, has been adding innovative elements to pencils for hundreds of years since the first pencil was manufactured in 176 1.
The simplest example is the Grafvon series, in which wood used to make violins and pianos is used for pens. Graf means "Earl" in German, which is synonymous with nobility. This series adopts extremely advanced wood and silver-plated telescopic nib, which integrates writing, marking and planing, and can be called "perfect writing tool".
In addition, Faber-castel's products also include ballpoint pens and pens, as well as water-soluble colored pencils that art lovers dream of. Faber-castel also produces special erasers for these products. In 2000, Porsche found Faber-castel, and both * * * produced Porsche TEC-FLEX pens. The pen container is woven and retractable, which has become the new favorite of fashionable men.
Hui Baijia's story
Ideas and talents, as well as a famous name, occupy an important position in today's international market.
Huibaijia is a stationery brand representing high-quality calligraphy and painting. These products are indispensable tools for everyone's daily life.
The start-up of the company dates back to 176 1 year. At that time, KASPAR FABER, a German kitchen cabinet manufacturer, came up with an idea to produce his first pencil. His ideas inspired the establishment of a global business empire. Later, the descendants of the Bai Hui family continued to run Caspar Faber pencil factory in Stan town near Nuremberg. Lothar von Faber, 1840 The fourth heir of Faber family.
At the age of 22, he took over the family pencil business. He was in Paris at that time, and he had only one simple plan in mind. He is determined to reform his business and make his hexagonal pencil the first high-quality pencil in Germany. LOTHER FABER branded this new series of pencils as the trademark of A.W. FABER, becoming the first pencil brand of the company. With the increasing demand for high-quality pencils in other countries, LOTHER FABER took the opportunity to set up subsidiaries of A.W. FABER in the United States and Paris, which made A.W. FABER an international brand. In 185 1 year, LOTHER FABER made another history. He made his own standard definition of the length, thickness and hardness of lead. Today, his specifications have been accepted by peers all over the world.
1898, the granddaughter of LOTHER FABETR, the sole heir to A.W. FABER's thriving pencil business, married Count Alexander Ludden Hausen, thus changing the name of Bai Hui Company to Huibaijia.
Another important development of Faber-Gabrielle is the famous CASTELL 9000 green pencil, which came out in 1905. Castel 9000 Green Pencil is the first complete series of stationery for writing, painting, design and engineering drawing. Since then, Faber-Gaber's meticulous originality and meticulous production have advanced by leaps and bounds. From 1905 to 1977, the solid foundation laid by LOTHER FABER successfully made FABER embark on a smooth road and enjoy a high reputation in the world. During this period, the company set up subsidiaries, factories and business offices in the United States, Brazil, France, Australia, Austria and Peru. LOTHER FABER's bold and innovative marketing strategy has made FABER brand widely respected. Appraisals, medals and certificates that attracted the attention of all parties poured in, making Faber-Carlton famous for a while.
Hui Baijia believes that as a member of society, companies should think and act in a responsible way. Therefore, in order to protect the environment in business, Huibaijia owns its own timber plantation to supply the wood needed to make pencils. This is to ensure that there is no need to cut down trees in the rainforest when producing high-quality pencils. In order to take care of the next generation, every time a tree is cut down in Huibaijia's timber forest, Huibaijia's seedling factory will plant a new tree.
From 65438 to 0978, Count Anton Wolfgang Fabregas, the eighth generation member of the Fabregas family, took over as the sole managing director. He firmly believes that the product concept can enhance the prestige of Huibaijia brand. One of the company's many innovative ideas is to start producing cosmetic pens to supply the growing beauty industry. Other changes he made further globalized Huibaijia's investment plan. This international strategy was the first step of LOTHER FABER, and it continued to meet the needs of people all over the world. The deep growth of the company's German roots has laid a solid foundation for Huibaijia to continue to expand its business, and at the same time, it has also enabled new seedlings to carry forward under globalization. When Count Anton was at the helm, marketing companies mushroomed all over the world. In the same year, Hong Kong Huibaijia Commercial Company was announced to be established, and then Huibaijia Plastic Factory was established in Malaysia on 1980. Today, this factory has become the largest plastic and rubber factory in the world. 1992, established a pencil and marker factory in Indonesia. During this period, Faber-Carlton opened a new type of environmentally friendly water-based powder for manufacturing pencils and markers.
This general picture is divided into three groups to organize its marketing and business companies. Namely, Europe and North America, Latin America and the subregion. Fab Rhegas's manufacturing companies are located in Germany, Austria in Europe, Brazil, Peru, Colombia and Costa Rica in South America, and Indonesia, Malaysia, Australia and India in the Asia-Pacific region. European and American countries are personally managed by Count Anton, and his younger brother Count Andrew is appointed as the managing director of the Asia-Pacific region.
This reorganization divided Huibaijia's products into two categories, namely private and office products. In order to win the market, products are further divided into five areas. Personal belongings are divided into three categories. Games and schools include a large series of products for preschool children, while art and graphic design include amateur and professional artists and graphic designers, as well as high-quality products and boutique series for education and training. They are a set of first-class writing stationery and well-designed tools, and the classification of office appliances is basically ordinary writing and marking and office commercial products.
Count Anton put forward the idea of developing product lines from time to time. 1995, the company introduced the rare product GRAF VON FABER-castel to international markets including Asia. These rare products include mechanical pencils, ballpoint pens, ballpoint pens and ink pens, as well as perfect pencils with erasers, protective covers and homemade pencil sharpeners, which are a new form of pursuing perfect tools.
From 1996 to 1997, other production plants were established in the Czech Republic, Colombia and Costa Rica. 1998 is another important year for Faber-Carlton, with the establishment of manufacturing plant and business office in India. In the same year, Fabregas officially signed a contract and became the designated supplier of all stationery products for the 6th Commonwealth Games. Faber-Carlton also entered the Malaysian Records during the 6th Commonwealth Games, and held the largest coloring competition in Malaysia, with a total of 12000 children from all over the country. 1999 On the threshold of the new millennium, Fabregas has reached three milestones in the enterprise history. The coloring contest of "Your Dream City" sponsored by Faber-Carlton became a record-breaking activity. In Singapore, Fabregas also set up a new business and marketing company. At the same time, Fabregas also acquired the American company "greatness for kids", which is a famous company that specializes in making hobbies and handicrafts for children. During the 2000 Sydney Olympic Games, Fabregas Australia was designated as the designated stationery product for the 2000 Paralympic Games. In the past two centuries, Huibaijia has won many awards and evaluations. To this day, it has won many world-famous awards. Gree 200 1 pencil, a patented dot matrix technology developed by Fabregas, is recognized as a major breakthrough, especially for children learning to write. In 2000, he won the ISPA Award for Best Design and Innovation at the Paper World Exhibition held in Frankfurt. In the next 200 1 Frankfurt exhibition, Gree pencils won the IF Design Award, the Ledebon Design Innovation Award, the Stagg Design Award and the Best Product Award of Business Week in 2000.
The great pencil story did not end there, but continued to make new concepts of innovative design, making meaningful contributions to improving the lives of people all over the world at all times.
This year, Fabregas celebrated its 240th anniversary and reached a new milestone. Open up the future prospects of China, Guangdong and Guangzhou. This great eastern country is opening its doors to meet the modernization of industry and commerce. Many metropolises, such as Shanghai, Guangzhou and Shenzhen, are booming and catching up with the capital Beijing. Faber-Carlton, located in China, just took advantage of this growth opportunity to expand global trade. Guangzhou is an important industrial town with a population of 6 million and Guangdong 60 million, accounting for nearly 5% of the total population of China1300 million. This gives Fabregas a good opportunity to make good use of the surrounding labor market, improve production efficiency and meet market demand. China Huibaijia Factory covers an area of 2 mu and is equipped with advanced production equipment. This factory is located in Guangzhou Economic and Technological Development Zone. The establishment of Huibai Factory in China is a step of the Group's globalization strategy to meet the challenges of global business competition and the needs of customers. Not only in China market, but also in the world market. China Huibaijia currently employs 150 people, with managing director Li Guozhi as its main business. This factory produces erasers, assembled and repackaged rubber pens, ballpoint pens, mechanical pencil and other office and school stationery, including Huibaijia's famous children's creative stationery.
Today, Fabregas Group is honored to welcome its newest subsidiary, Fabregas China, which is a production and sales company in China. With this new member, Fab Rhegas International Group now has 65,438+03 production bases and 265,438+0 sales companies and agents, and employs more than 6,000 employees in more than 65,438+000 countries around the world.
Huibaijia-a lifelong companion.