2. Third-rate enterprise theory: first-class enterprises do culture and make standards; Second-rate enterprises make brands and capital; Third-rate enterprises make products and projects. Author: Yan Jiehe
3. Honesty and trustworthiness, customer first, self-enrichment, pursuit of Excellence, team building and brand creation.
In many rich countries and poorest countries, pharmaceutical giants are trying their best to avoid the disaster of sharp drop in income. They are selling their own brand-name drugs, but there is no patent, because the price of the same generic drugs with brands is higher than that without brands.
5. Integrity is brand, reputation and competitiveness.
6. Colorful, warm and elegant, carefree women's clothing series, absorbing the essence of European clothing, only to decorate the extraordinary brilliance of life. Classic and noble fashion brings the brilliant noble theme to the extreme, and endows the brand with eternal appreciation value.
7, brand is life Author: Proverbs Source: Proverbs
8. All our factories and facilities may be burned down tomorrow, but you can never shake the brand value of the company. These actually come from the good reputation of our brand joining and the collective wisdom within the company. Author: Rob
9. Bring personalized products and quality brands.
10, my fashion taste has not been recognized. One year I wore a special brand of swimming trunks, and the sales of that brand dropped sharply.
1 1. The scale, brand and market position of a company do not depend on the board of directors, but on the customers.
12, we have four words in our business philosophy, and 98% of our business is popular; 98% of the brand is culture; 98% of the contradictions come from misunderstanding; Ninety-eight percent of the resources depend on integration. Author: Niu Gensheng
13, when we buy things, we will definitely choose a better brand image at the same price; Therefore, we should pay attention to the establishment and promotion of image in the early stage of running a school and be consistent.
14. Beverage companies must have well-known brands that they can rely on, but they also need innovation to attract customers.
15, every female customer comes out of the fitting room in a brand-new outfit, which is naturally brand-new and doesn't even know herself. At this time, the host will seize the opportunity to come forward in time and explain how much the coat, trousers and skirt are and what brand they are. This not only publicizes the shopping mall, but also publicizes the brand of this dress to satisfy customers.
16, quality is the foundation of brand, quality is the embodiment of quality, and quality is the guarantee of market.
17, 98 of management is human heart, 98 of brand is culture, 98 of contradiction comes from misunderstanding, and 98 of resources depends on integration.
18, in fact, consumers have manipulated the brand's power of life and death. For their favorite brands, they can spend a lot of money and pass it on from mouth to mouth. For brands that you don't like, no matter how hard the company works, it will be abandoned.
19, I like popular brands, thinking that I want to make products that make consumers feel good and cheap. If the product is expensive, but only a few people can consume it, it is not a famous brand. Author: Zong
I think many entrepreneurs, such as Zhang Ruimin, Li Dongsheng and Ren, are all great men in China. First of all, regardless of the outcome, they made completely hopeless enterprises bigger and stronger under very difficult conditions at that time, and most of them were state-owned and worked for the country, which was a very noble sentiment in itself. Secondly, in the fierce competition, they can be unique. For example, Zhang Ruimin's overseas practice is to establish its own brand. In this process, he didn't choose mergers and acquisitions, but created it himself. There must be many difficulties. To explore it is tantamount to exploring for future generations. Author: Liu Chuanzhi
2 1. brand contains the reputation of honesty accumulated by the company for many years and is a huge intangible asset. Author: British businessman
22. The correct and profound brand concept is influenced by animal husbandry and surrounding culture.
23. This brand has a good product image. Whenever its counter appears, other similar products are invincible and it is difficult to achieve results.
24. A good brand image is the only way to win the favor of consumers.
25. From the perspective of Jeb's spatial elements, with the products of American Jed Commercial Architecture Office blossoming all over the world in recent years, Jed's commercial design brand has been unanimously recognized and concerned, and even widely praised as a successful business rule.
26. Quality creates brand and integrity weaves the future.
27. One incident after another made the food industry a target of public criticism, and consumers were warned to choose products with reliable brands.
Keeping pace with international brands in quality and price depends on the purity and freshness from the local area.
29. The brand building of contemporary enterprises in China is mostly superficial, such as changing the product name or spending a lot of money on advertising, trying to inject some cultural connotations into the brand of enterprises, and so on. This has something to do with the popularity of this concept in China business circles.
30. No matter whether users are obsessed with brand, price or maintenance, expensive central air conditioners are entering the market with its irresistible trend.
3 1, the survival rule of century work is: build personal brand and turn name into money.
32. Know yourself and know yourself. Some opinions on the brand survey of wine products in the national market by China Wine magazine are pointed out.
33. The brand of a product is a symbol of quality.
34. When the abandoned state-owned brands/national enterprises donate money, where are the great foreign brands we like?
35. Encourage the export of independent intellectual property rights and independent brand products.
36. Shan Min: It seems that you are also like a cultural person. How come there is no basic cover-up! Golf: People, as a kind of carbohydrate, have basically the same needs, but are limited by certain environment and behave differently. Shan Min: To put it bluntly, I just want to be a bitch and set up a memorial arch! Golf: You! Maybe we walked too fast for our souls to keep up! Shanmin: You wear a donkey tag, of course you run fast! Golf: You can insult me, but you can't insult my brand! Source: Become a man and a woman
37, 20 10 1 1, Pingshan famous tea set flagship store, Haixi tea culture center and tea culture promotion center, a 2,800-square-meter national brand operation center came into being in Jinjiang, the brand capital of China.
38.2 1 century The survival rule of work is to build a personal brand and turn your name into money. Author: Yu Dan
Product comparison is the best way to directly understand quality and demand. Before deciding the brand and model to buy, it is the only way to compare the specifications, functional products, technical safety regulations and prices of the same brand.
40. To build a close brand alliance, the participants in the alliance must be people who have landed (not short of money) and want to do something for the rest of their lives. Seven people together, can you fight alone? Author: Liu Yimiao
4 1, it is reported that the relevant departments found that some lawless elements started the so-called brand authorization under the guise of brand authorization, and some even did not register their trademarks. After making a lot of money, they continued to cheat with another signboard.
42.1February, 1999, Niu Gensheng said to Sun Xianhong: I will give you 100000000, and don't tell anyone. Xian Hong asked: Why can't you say that? Niu said: Now * * * has raised 3 million yuan and spent 65,438+0,000 yuan on advertising. I'm afraid everyone can't take it after they know it. I want an effect: let everyone in Hohhot know overnight. So one morning in April, 1999, 1, when people woke up, they suddenly found a red street sign advertisement on both sides of the road, which read: Mengniu Dairy, the second brand of dairy in Inner Mongolia! Source: Hu Jinyu's blog
43. I have two principles in doing business. First of all, trees grow from the roots and people grow from the heart. When doing business, we must pay attention to honesty and sincerely face every customer. Secondly, if the agent's brand is operated as his own brand, he can certainly do it well with his heart. Author: Tu
44. A room full of roses is not as good as a winter jasmine you gave me that year. A box full of diamonds is not as good as a straw button you gave me that year; The brand of a cupboard is not as good as the little cotton-padded jacket you gave me that year.