Comes from market gaps.
The invention of the container is not the patent of shipping companies, but the whimsical idea of ??a trucking company called McLean. The person who did all this was a man named McLean. He was a typical businessman with the characteristic of "profit-seeking". He overcame obstacles and came out on top on the road to controlling costs.
One day, he leaned against the car window and thought, "Why not just load the truck trailers onto ships that can carry them along the coast?"
That's it. A small daydream was conducted on the transportation of beer. The evaluation results showed that the cost of shipping dropped from 4 US dollars per ton of cargo to 25 cents, and the cost was directly reduced by 94%.
The importance of creativity:
The word "creativity" can be said to be a relatively fashionable word at the moment. Its shadow can be seen in everything that can be used. Generally speaking, there are "creative industrial parks" and "creative agriculture", and unique ones include "creative courtyards", "creative gifts" and "creative home furnishings". The most common ones are "creative advertising" and "creative products", etc. It can be said that "creativity" has penetrated into all levels of society, with considerable depth, breadth and thickness.
Creativity requires inspiration but is different from inspiration. Because inspiration is a spark when a certain time and environment collide, it may disappear in an instant. Creativity is the overall conception of something and the embodiment of a systematic overall idea. Creativity is also different from ideas in the narrow sense. It can be said that it has the power to release energy.