As far as the development of intellectual property agency industry in internet plus is concerned, the first product in the industry is Zhiguoguo, the first domestic intellectual property legal service e-commerce company founded by Beijing Zhiguo Technology Co., Ltd. on March 20 14, which mainly provides users with free trademark registration and perfect intellectual property industry chain services. Since then, Internet intellectual property platforms such as Kuaizhi, Wang Zhi, Wang Zhi and Patent Baba have been launched one after another. Generally speaking, the intellectual property agency industry in internet plus is still in the leading-in period of development in China. At present, there are no mature products and business models in the industry, and many enterprises are still in the exploration stage. There are still many controversies about fees and profit models.
Chart 1: "internet plus" intellectual property agency industry is in the leading-in period.
Source: Organized by Prospective Industry Research Institute.
? The "internet plus" agent model mainly has the following characteristics:
Chart 2: Characteristics of business model of intellectual property agency industry in internet plus.
Source: Organized by Prospective Industry Research Institute.
The industry is facing development challenges, and the intellectual property rights of "internet plus" will move towards platform and decentralization.
In-depth Research Report on Business Model Innovation and Investment Opportunities of Intellectual Property Agency Industry in internet plus, China issued by Prospective Industry Research Institute points out that there are still development challenges in internet plus's intellectual property agency industry.
First of all, most enterprises ignore intellectual property rights in their daily operations because they have no time to manage them or are unaware of the risk of loss; Most people think that intellectual property rights are patents, but intellectual property rights include patents, copyrights, trademarks, domain names, trade secrets and so on.
Secondly, most enterprises focus their business competition on price wars and quality wars, and seldom use intellectual property wars. Intellectual property is a tool of commercial competition that is often neglected. Most entrepreneurs understand intellectual property rights from the perspective of "protecting their own technology"; However, the correct understanding angle should be to look at intellectual property rights from the perspective of commercial competition, find ways to lay out intellectual property rights around one's own products, create opportunities and probabilities for opponents to infringe, obtain sufficient evidence, and use laws to crack down on competitors. From the perspective of innovation, many intellectual property rights are worthless; However, from the perspective of competition, it is of great significance, and entrepreneurs should implement this competitive idea in enterprise management, especially in the management of R&D personnel.
At the same time, not all technological innovations are suitable for patent protection, such as software (algorithm), fixtures and fixtures in pilot departments of manufacturing enterprises, etc. The reason is that it is easy to be imitated, but it is difficult to find the infringement of the other party. This suitability is protected by technical secrets.
At present, the intellectual property industry is mixed, and many agencies make money by patent copywriting, instead of helping enterprises write patents from the perspective of enterprise development and competition. There is an urgent need for a service-oriented enterprise to provide personalized intellectual property strategic layout and consultation for enterprises from the perspective of enterprises, combining the characteristics of each enterprise and industry. Intellectual property should not be a cost department, but a profit department to some extent.
Chart 3: The intellectual property agency industry in internet plus is facing challenges.
Source: Organized by Prospective Industry Research Institute.
For the intellectual property industry, especially the agency service industry, the way of e-commerce is to achieve transparency through the Internet, industry transparency, service transparency, reduce costs and improve revenue, which is also in line with the trend of internet plus. Generally speaking, there are several trends, the first is platformization, the second is product standardization, and the third is decentralization.
1, platform
That is, it becomes a comprehensive platform for practicing firms. Because general firms, especially small and medium-sized firms, lack professional marketing teams or the management of marketing teams, many excellent practitioners do not have high-quality business sources. The platform establishes the market value and channel of the platform through self-marketing, and the firm protects the brand of the platform, so that enterprise users can choose the firm that meets their own requirements to provide services on the platform.
2. Product standardization
In the past, firms relied on patent application business, but there was no objective standard for patent application business itself, and the working standards of various firms were not uniform. The final evaluation of the quality of the work is nothing more than the final authorization result, and it does not provide objectivity to customers in user experience and product process. At this time, it is a good direction to establish a complete customer experience system and service system, standardize products, promote the standardization of agency industry, improve the quality of agency work, and provide it directly and transparently to users through the Internet.
Step 3 disperse
Patent agency itself is basically a single agent's business, and there is not much detailed division of labor and cooperation. Then the original costs such as office marketing, property management and manager's income can be directly connected with users through patent agents, reducing costs and improving service income.
4. Product differentiation
Practitioners themselves need to expand their business model, from the initial basic application agency work to the normal market demand of enterprises and develop products that meet the needs of enterprises. Intellectual property services themselves also need innovative research and development, and develop new service products, which is also in line with the trend of industry adjustment promoted by the Internet.
Chart 4: Development trend of intellectual property agency industry in internet plus.
Source: Organized by Prospective Industry Research Institute.
The above data comes from the In-depth Research Report on Business Model Innovation and Investment Opportunities of Intellectual Property Agency Industry in internet plus, China issued by Forward-looking Industry Research Institute.