So the inventory business has two directions. Many people say that they want the original goods of foreign trade brands, hoping to buy thousands of clothes in those specialty stores at a very low price, but in fact, the real foreign trade goods are not suitable for China people to wear, and they are too big, at least in the south, but in the north, especially in the northeast, their bodies are more suitable, and domestic brands do not consider the differences between the north and the south when making plates, which leads to some markets in the north especially looking for some foreign trade goods. The current situation is that some stocks of foreign trade clothing will still be sold abroad by virtue of price advantage. Just like the domestic market, there are always groups that need cheap goods, and there are also foreigners who specialize in collecting foreign trade tail goods and stocks in China, and they are all original orders, so it is difficult to clear customs. It is said that these foreigners have benefited a lot from this action. In Yiwu, there is a foreign trade exhibition hall, which displays some goods for foreigners to choose from, some of which are foreign trade clothes in stock. Unfortunately, Yiwu is still good at handicrafts and ornaments. All people who want clothes are black, and the price is very low. But at least explain a way to do foreign trade inventory clothing business, get an exhibition hall, show what you have, attract customers with sufficient goods, and use the company's local advantages to find goods for foreign merchants. In fact, it is also a form of foreign trade company!
The other direction is domestic inventory. Some well-known brands, for the sake of protecting franchisees' interests, will ask for label cutting, which can't be sold in some areas, or it will take two or three years to take out the inventory for processing. For example, the establishment of a subsidiary of Sancai Company and the use of Sancai brand to deal with Sancai's stock clothing is actually to change the label of Sancai into Sancai brand and sell it in secondary cities with the concept of secondary brand. The price of the same thing varies greatly, so it should be far-sighted to make the inventory into a brand. On the one hand, there is at least one channel to sell the inventory, which reduces the burden for the advancement of first-line brands. On the other hand, the company's own control can protect the first-line brands to the maximum extent, and it will not cause bad money to drive out good money! There are also some companies that specialize in stocking clothes, hoping to form their own brands and imitate the discounts of foreign brands. In the domestic Daxing brand discount store, it seems that the future is uncertain. Xiangmiao Silk first organized brand-name clothing to be discounted, and the effect was not satisfactory. Then it started the idea of high-end women's clothing, which made its current price on the high side, but the display and storefront could not meet the requirements. I don't know how its single store operates!
Generally speaking, the clothing in stock is just the leftovers of the clothing industry. The more developed the clothing industry, the more depressed our clothing industry is, and the more foreign trade inventory means that foreign trade is difficult to do. The more domestic inventory, it means that the clothing industry needs to reshuffle. As long as there is a clothing industry, there will be a clothing inventory industry, because funds always have to be turned around, and every company can't face it, so it will distribute the chicken ribs in inventory to subordinate companies. But as a visionary company, it will never be possible to stock new styles, because some stock companies can only get some clothes that are not very popular, or they are lucky enough to get some new styles to organize the supply, but this will never become the mainstream of the clothing industry, and will always be a gangster who follows the big brother's ass!
Where is the outlet for stockings and clothes?
No one doesn't like cheap goods. Besides, it is natural that we are popular. What is out of date in the south may just be popular in the middle, and what is out of date in the middle may just be new in the north. Who made our country so vast? The biggest advantage of stock clothing is cost performance, that is, price. It is extremely advantageous if you retail at wholesale price. It needs to grasp the source of goods, grasp the market, and subdivide the market positioning of all parties in the southeast and northwest. It should be said that there are no inappropriate clothes, only inappropriate places. The demand for clothing in cities and towns is different. It is also a good thing to grasp the market segmentation of stock clothing, pay attention to brands and make stocks into brands. Inventory clothing can be bigger and stronger, but the supply is in the hands of others, which is extremely dangerous, because the advantage of its own inventory clothing brand lies in the price advantage! Making new products will lose its advantage!
The last few ideas are that foreign trade inventory is based on the north and northeast, facing the world. In addition to expanding domestic inventory in secondary cities, rural areas and western regions, we can also try to open Asian markets and find markets in underdeveloped regions, so that we can even handle domestic clothing inventory in the current season, and in these operations, the brand concept can never be lost! How to form a scale from a single store, inventory clothing industry has a long way to go! In addition, the power of network channels can not be ignored. Online sales will always present a development trend in the next few years. When the post-80s generation becomes the main force in the market, the network may become a battleground for military strategists. At that time, the clothing industry will really face reshuffle, and the living space of the inventory industry may become smaller and smaller with the constant changes in sales methods! At present, some well-done online clothing companies have a daily retail volume of 400 to 500 pieces, which is comparable to that of first-line stores, but their operating costs are low and their profit margins are large. It is really not to be underestimated!