Question 1: What is the subject of public relations? Social organizations are the main body of public relations, and their public relations work is completed by public relations personnel and public relations agencies. In this sense, public relations organizations and personnel are also the main body of public relations relations.
Please adopt it, thank you!
Question 2: Classification of corporate *** relationship subjects In order to make corporate *** relations activities more targeted, in corporate *** relations In school, we generally divide organizations into four types. (1) Business (profit) organization. These organizations aim to make profits and pursue the maximization of economic interests, such as industrial and commercial enterprises, tourism service industries, financial institutions, etc. (2) Non-profit (service) organization. This type of organization is not for profit, but for the benefit of its service recipients, including schools, hospitals, charities, social utility institutions, etc. (3) Public organizations. Usually refers to organizations that serve the entire society and the general public, such as police, the military, fire departments, public security agencies, etc. The goal of this type of organization is to ensure social stability, free from the influence of internal bad factors and external interference. (4) Mutual benefit organizations. This is an organization that aims at mutual benefit among members within the organization. This type of organization pursues mutual benefit among members within the organization, such as political parties, trade unions, professional groups (society, association, research association, etc.), Religious groups.
Question 3: Characteristics of public relations subjects Social organizations are social groups formed by certain social members, according to certain norms, and around certain goals. n1, group n2, orientation n3, systematic n4, collaboration n5, variability n6, stability
Question 4: What is *** Relationship subject *** Public * Public relations are a special type of public relations with governments at all levels as the subject and the broad internal and external public as the object. - Public Relations (Fourth Edition), Yan'an - Fudan University Press
Question 5: What is the subject of public relations? Social organizations are public relations As the main body, public relations work is completed by public relations personnel and public relations agencies. In this sense, public relations organizations and personnel are also the main body of public relations relations.
Question 6: What kind of public relations awareness should public relations subjects have? Contemporary college students are in the growth stage, and the college period is a critical period of life transformation. They are facing today's open information age. They are more impacted by social diversity and experience less hardships and setbacks in life. Most of them are responsive and active in thinking, and can make full use of modern media means. However, in the contradiction between ideas and reality, they lack scientific thinking, have a strong value concept of self-realization, pay special attention to the realization of personal goals, and lack of coordination and cooperation. Deep thinking, etc.
Currently, the public relations awareness of college students is generally weak. Mainly manifested in the following aspects:
1) Lack of public relations common sense. Before many college students came into contact with public relations studies, they knew little about public relations and even had misunderstandings. Public relations became a "key problem". In the minds of many people, public relations means giving gifts and managing relationships.
2) Lack of self-confidence and easy to fall into misunderstandings in interpersonal relationships. He has a weak concept of communication and is not good at promoting himself. 3) Advocate individual struggle, disregard others and collective interests, and lack the concept of respecting others and cooperation. The "teacher-student relationship" is weak, or there is a certain prejudice against the students around them, especially those in remote areas or from poor families.
4) The concept of self-regulation is weak and the ability to adapt to the environment is poor. Some college students lack understanding of society, lack of interpersonal communication, are not good at communication, and do not understand and cannot use information correctly. Some may be deaf to what is happening outside the window, or may be introverted and unable to express themselves. Although some are willing to express, they express a rebellious mentality against the environment to vent and divert the sense of loss in their hearts. Some cannot correctly understand the feelings of others. Your own opinions and views cannot tolerate criticism or dissent.
5) Lack of image awareness in daily life. In daily study and life, dressing in public places: not paying attention to dressing in the dormitory, behaving rudely; some boys and girls making inappropriate behaviors on campus, etc.
These reflect the weakness of the public relations quality and ability of college students. The current status of public relations education in colleges and universities, the weak public relations awareness and public relations abilities of college students, and the lack of public relations quality all require the strengthening of public relations education in colleges and universities. Therefore, college students should improve their public relations qualities and adapt to the development needs of society. The so-called public relations quality is the spontaneous awareness and ability of public relations. As contemporary college students, we should improve and possess some public relations awareness:
1. Awareness of paying attention to image
Shaping image The awareness of public relations is the core of public relations awareness. In a sense. Public relations awareness is a kind of thinking of actors about shaping their own image. The most important thing in public relations is to create a good social image to improve the visibility and reputation of social organizations in the minds of the public. The image consciousness of college students is mainly reflected in the priority of organizational image and the optimization of personal image. That is to say. College students should cherish the collective image and improve their personal image. On the one hand, college students should have organizational image awareness and learn to cherish the overall image of their school, especially when they go out of school. You must always be aware that your words and deeds are directly related to your school's image. Within the campus, college students should pay attention to maintaining the image of their class groups and student associations. On the other hand, college students should pay attention to the shaping of personal image, including external image and internal personality image. The image of an individual in modern society is good or bad. Famousness and reputation. It directly affects the public's trust and cooperation in you, and affects the success and development of your career. Recognize the importance of image building and promotion. 2. The awareness of public supremacy
The awareness of respect is the logical core of public relations awareness. The development history of modern public relations can also be said to be the history of attaching importance to and respecting the public. Awareness of respect reflects the public relations subject's recognition and acceptance of the public's psychological and conscious level of value. Respect is mainly the respect for the public's personality and rights. The so-called public. It refers to the total number of individuals, groups or organizations that are related to and interact with a specific corporate relationship subject, and is a general term for the objects of corporate relations work. College students should consciously establish a sense of public supremacy. We should consider the public at all times and actively create conditions to meet the interests of the public. When the public's needs are constantly being met or when there is a loss, the public's interests must be considered first, and measures must be taken to avoid or reduce the loss of public interests.
Question 7: What are the main subjects of *** public *** relations? *** is the most important social policy subject
Its characteristics are
The middle-level social entities refer to entities that are independent of government and market entities and play an intermediary role in intervening in the market and influencing the market and the interaction between government and market entities, such as industrial and commercial groups, consumer groups, etc. investor groups, labor groups, state-owned asset investment institutions, commercial banks, policy banks, asset appraisal institutions, trading intermediaries, product quality inspection institutions, etc. Some scholars also call these subjects who do not have the attribute of power, but have some power and play a power role in actual affairs, such as enterprises, institutions, social groups, private autonomous organizations, etc., as quasi-public power subjects. Social middle The layer entities have the following characteristics:
1. Intermediary: (1) Intermediaries between market entities, such as law firms, accounting firms, audit firms, etc., which mainly operate between market entities. act as a broker or intermediary. . (2) Intermediaries between the government and market entities, such as certain public institutions, local autonomous groups, industry autonomous organizations, etc., which mainly play a role in the government’s intervention in market entities and social participation in state activities. , communication and conduction role. In short, the middle-level social entities are the media in the process of government intervention in the market and in the process of transactions and competition between market entities.
2. Fairness.
That is, the middle-level subjects in society belong to non-public institutions or organizations. Its fairness is mainly reflected in: (1) The purpose of realizing and safeguarding public interests. . (2) Provide public items. The services provided by the middle-level social entities belong to the category of quasi-public goods (or public goods). . (3) His actions are credible. The subjects in the middle layer of society do not have the administrative compulsion of the government, and the effectiveness or effects of their actions mainly rely on public credibility to support and maintain them.
3. Folk nature. That is to say, the middle-level social subject exists independently outside the government system. It is a kind of non-governmental organization or institution. It can be a public institution, a social group or even a corporate organization.
Question 8: The environment of the main body of public relations. No organization can exist in isolation in society and must cooperate with the environment. The environment in the sense of public relations is also called the social environment, which refers to the various social conditions and various publics faced by the organization. Organizations must have the following five capabilities in the environment: 1. Adaptability to adapt to the external and internal environment 2. Cognitive capabilities Organizations must accurately understand themselves and make internal and external perceptions consistent. 3. Inspection ability: keenly seize development opportunities, carry forward the good aspects, and eliminate the bad aspects. 4. Coordination ability. An organization must effectively adjust departmental relationships and interpersonal relationships, and eliminate various relationship conflicts. 5. Organizational ability: carry out organizational design and organization in a timely manner. Change, promote organizational development, and develop the vitality of the organization.
Question 9: Subject elements and object elements of public relations. The subject of public relations is composed of many elements. These elements include public relations awareness, public relations personnel, and public relations management. Any social organization group that lacks these three basic elements can only be a potential public-private relationship subject, and cannot become a public-private relationship subject in the true sense. Therefore, social organizations and public relations subjects cannot be equated. Only social organizations that have these three basic factors at the same time can be called the subject of public relations. We sometimes refer to social organizations as "public relations subjects", but we just put the social organizations in the position of public relations subjects to analyze and study how they should carry out public relations work. It does not mean that it already has the qualifications as the subject of public relations. Only by having a public relations subject with real significance can we carry out public relations work consciously and consciously.
The public relationship is a relationship in which the subject actively affects the object. It is a relationship in which the subject and the object are interdependent, influence each other, communicate with each other or oppose each other. The subject of public relations plays a leading role in public relations, and the object of public relations plays an active role in public relations. In addition, environmental factors also play an important role in the relationship between the subject and the object of the company's relationship.