1. Learn strawberry planting technology, strawberry varieties, learning management and marketing model in Dandong Strawberry Base.
2. Dock with strawberry processing factory and seek cooperation.
3. Try to introduce strawberry planting project to take root in Linjiang.
70% farmers in Lime Kiln Village, Huangtukan Town, Dandong City own strawberry greenhouses, which are gradually expanding. It is understood that the construction of a strawberry greenhouse is about 1.5 million yuan/mu, and the annual income is about 200,000 yuan. Generally, a strawberry greenhouse returns to its original cost in two years, and the labor cost is about 1.2 yuan/hour.
First stop: Love of Heart Family Farm (Dandong Jiujiu Strawberry)
Heart to heart love is a family farm integrating strawberry seedling raising, greenhouse picking and freezing point production. After the seedlings of Dandong 99 strawberry were cultivated, they were distributed to strawberry growers. Both Songyuan City and Siping City, Jilin Province have introduced 99 strawberries, but the introduction failed due to soil quality, climate, management and other reasons.
The business model is a combination of online sales and door-to-door acquisition. 99 strawberries are generally listed before the Spring Festival, and strawberry vendors from all over the country come to Dandong to wholesale strawberries and deliver them by SF Express. If there are extra strawberries, make frozen strawberries and sell them online through WeChat community and live broadcast platform.
Second stop: East Qiao Feng Food Processing Factory of Zhongjia Food Group.
Japanese trading companies clean strawberries, pick them, can them, freeze them and send them to Japan in batches. The Japanese use them to make strawberry jam. Take orders first and then produce every year, which is in short supply. The strawberry variety is Hani, which has a sour taste and a strong strawberry flavor, and is suitable for making jam.
Third stop: private strawberry garden
* * * operates 8 strawberry greenhouses. The main varieties of strawberries planted are 99 strawberries and peach smoked strawberries, and they are willing to come to Linjiang to develop strawberry planting.
S- advantages:
Soil: The strawberry planting technician from Dandong came to Dongguang Village to see the soil quality, saying that the soil in Linjiang is very suitable for planting strawberries, and the strawberries planted are even worse than those in Dandong.
Climate: It is near 4 1 degree north latitude with long sunshine time and large temperature difference between day and night.
Foundation: Linjiang cash crops are famous in baishan city, including strawberries, plums and grapes. , and has a certain influence.
Disadvantages:
Technology: Although all strawberries are planted, the strawberry planting technology in Linjiang is weak and unprofessional, and the understanding and prevention of strawberry diseases are not enough.
Market: Although there are many strawberry growers, the scale is not large, and most of them are retail investors. It is difficult to become a strawberry market that radiates across the country.
Variety: At present, Linjiang strawberry is mainly fragrant fruit, which is not convenient for storage and transportation. Generally, this strawberry can only be eaten on the same day, so it is difficult to adapt to short-distance transportation.
Policy: Dandong has a loose policy on greenhouse planting and encourages farmers to develop characteristic industries. Farmers will get a subsidy of 8000 yuan to build greenhouses, and almost no formalities are needed.
Enterprise: Linjiang lacks strawberry deep processing enterprises, mainly retail fresh fruits, and it is difficult to sell at high prices.
O- opportunity:
1. At present, Dandong 99 strawberry sells well all over the country, forming a certain influence, which is in short supply. 99 strawberries can be introduced conveniently for cultivation, so as to realize the whole province coverage from Linjiang to Jilin Province.
2. We can try to reach a cooperation with the food processing factory, guide farmers to plant Hani strawberries, become the production base of the factory, expand strawberry sales channels and increase strawberry sales.
T- threat:
At present, Dandong 99 strawberry has become a minor celebrity, and the local strawberry planting greenhouse is being expanded. When the market is saturated or consumers' tastes change, the price of 99 strawberries may drop sharply and the income will be affected.
Suggestion:
1.99 Strawberry and Hani Strawberry can be combined, and the maturity of the two strawberries is just staggered. 99 strawberries mainly sell fresh fruits, and Hani strawberries are docked with food processing plants to make semi-finished products.
2. Constantly explore strawberry planting technology and seedling raising technology, and train technical instructors.
3. Try to find other varieties of strawberries for trial planting, such as Zhangji strawberry and peach smoked strawberry, and make them into Linjiang strawberry brands.
1.99 strawberry
Its real name is "Meiren". It is an early-maturing variety from Japan, with sweet taste, bright and beautiful fruit color, soft and juicy. Suitable for gift strawberries and short-distance transportation in greenhouses. Imported from Dandong Donggang 1996. Because of its patent number 99, it is often called "Jiujiu Strawberry", which is resistant to storage and transportation.
2. Hani strawberry
1983 was introduced by the University of Michigan. The flesh is orange-red, the pith is small, and the flesh is slightly hard. Moderate sweet and sour, fruity and good quality. The content of soluble solids is 8.6%~ 10.0%. The fruit has a hard surface. The average weight of first-class fruit is 23 grams, and the maximum fruit weight is 45 grams. This is a medium-mature variety. Generally, the yield per mu is above 2000 Jin. Deep dormancy, suitable for open field and protected cultivation.
3. Zhangji strawberry
The fruit is long, conical and reddish. There are few big deformities, the soluble solid content is 9%- 14%, the taste is sweet, the fruit color is gorgeous and beautiful, soft and juicy, the average first-class fruit is 40 grams, the maximum hourly weight is 130 grams, the yield per mu is more than 2 tons, and the dormancy period is shallow, so it is suitable for cultivating gift strawberries and short-distance transportation in greenhouse. The planting area per mu is 8000-9000 plants. The disadvantage of Zhangji strawberry is that the fruit is too soft to transport, which is suitable for the development of tourists in the suburbs of the city.
4. Smoked strawberries with peaches
Peach smoked strawberry leaves are thick and dark green, with strong disease resistance, large peach smoked flowers, many flowers and strong continuity. The peel is yellow or orange, and the pulp is white and pithy. The fruit is sweet, rich in coconut fragrance, moderate in hardness and can smell the thick coconut fragrance.