On May 26th, in the quot2022 China Refrigerator Industry Summit Forum quot, Meiling won the 2022 China Refrigerator Industry Pioneer Brand Award in one fell swoop. Its product BCD-550WP9BT won the quot2022 best-selling product of all-space sterilization in China refrigerator industry, while Meiling spectrum fresh refrigerator BCD-4 13WP9BY won the quot 2022 Excellent Channel Performance Product Award.
Intensive cultivation, preservation and sterilization, and functional innovation empower industrial development.
Since the beginning of 2022, the continuous epidemic has brought a lot of impact to the market, and the demand has shrunk in the depressed environment. This year, the retail sales of Q 1 refrigerators reached 610.2 million units, down 9.2% year-on-year, and the retail sales of Q10.2 billion yuan, down 8. 1% year-on-year. The market demand for refrigerators has been suspended, but the resilience is still there. Especially since this year, the epidemic situation has been repeated, and people's long-awaited home life has led to an increase in the demand for goods, which has brought new opportunities to refrigerator enterprises. Preservation and sterilization have become the key words of industry development.
Looking at the recent new refrigerator products, it is not difficult to find that in terms of preservation, with the continuous upgrading of industry technology, the preservation function is more and more refined and intelligent, and the solutions of different products and different scenarios bring use value to consumers.
In this regard, Meiling used the third method of meat preservation-the original zero-impact micro-freezing preservation technology, and found the best gold temperature of fresh meat -3.5, so that fresh meat can be kept fresh for 33 days for a long time, which solved the pain points of short storage time, more nutrient loss and long thawing time, and pushed the refrigerator preservation to a new era. Its water molecules activate the fresh-keeping technology, lock the meat nutrition and realize the fresh-keeping of beef juice for 99 days; Hibernation fresh -32 quick freezing technology allows meat cells to quickly pass through ice crystals to form strips, effectively ensuring that cells are not broken and nutrients are not lost. The fresh-keeping time is as long as half a year, bringing consumers the most delicious taste bud experience.
On the other hand, under the influence of the epidemic, health has become the most concerned topic for consumers. Therefore, keeping the refrigerator fresh and keeping the environment clean is also a research topic for refrigerator enterprises. Taste sterilization has become a new track in the industry.
In view of the phenomenon that many kinds of ingredients in the refrigerator are prone to smell, Meiling innovatively developed MNC long-acting odor removal and sterilization technology, which can quickly decompose odor through the catalysis of multi-metal oxides and ultraviolet sterilization, realize rapid sterilization in 30 seconds, and quickly remove odor in 10 minutes. The sterilization rate and odor removal rate reached 99.99%. The catalytic oxidation principle adopted by Meiling is self-consuming, permanent and effective, providing services for users. The figures show that users can see the sterilization degree of the clean smell in the refrigerator at a glance.
High quality helps upgrade the industrial structure and releases quot11quot; A new plan to store fresh food.
At present, refrigerator products are highly popular, and the market increment mainly comes from product updates and the demand for new technologies and new products. The upgrading of product structure in the process of updating is the general trend of long-term development. Under the background of product structure upgrading, enterprises that can open up a new situation in the changing situation, closely understand market changes and lead demand are particularly concerned by both inside and outside the industry. In this regard, Meiling has continuously introduced high-performance and high-value refrigerator products, which fully meets the expectations of users.
In terms of functional innovation, this model is equipped with S long-acting odor purification sterilization technology mentioned in MNC # 039, which realizes full-space three-dimensional protection of sterilization upgrade and can effectively eliminate bacteria such as Staphylococcus albus and Escherichia coli. The MLS multispectral preservation technology can delay food aging, promote its secondary growth and increase plant protein content. Hibernating fresh frozen at -32, with faster speed and lower temperature to lock better fresh; The only 0. 1 degree frequency converter with patented frequency conversion invention technology in the industry can accurately control the temperature within plus or minus 0. 1, which is more energy-saving, fresh-keeping and silent. It is well deserved to receive this honor. Quot-Sales of sterilization products in China refrigerator industry in 2022.
Another Meiling spectrum refrigerator BCD-4 13WP9BY won the 2022 quot Excellent Channel Performance Product Award, which also has super high performance and quality. 18 storage space and 4 13L super-large capacity, which can meet the fresh-keeping storage needs of China families; First-level frequency conversion makes food storage more intelligent and flexible; The refrigerator is equipped with an independent variable temperature drawer, which can enter the three fresh-keeping modes of fruits and vegetables, 0 degree and refrigeration with one button, and easily cope with the fresh-keeping environment of different ingredients; Dynamic spectrum sterilization, double sealing guarantee, LINF photo-ecological sterilization, suitable for the storage of maternal and child products, making the ingredients healthier; Its galaxy silver tempered glass colored crystal panel brings high-value exquisiteness to the home.
Meiling not only meets the needs of consumers, but also introduces quot 1 1 scientific stocking mode quot, that is, quot buy Meiling M fresh refrigerator and give away 100L super-capacity freezer quot. The combination of refrigerator and freezer ingredients not only brings fresh-keeping solutions to consumers, but also ensures that consumers need to store a proper amount of ingredients so that consumers can enjoy a delicious life at home with peace of mind.
On May 27th, Meiling officially launched the M Fresh Food Festival. By "hoarding a cow", we can bring consumers a new plan of hoarding fresh meat for 33- 180 days. Meet consumers' demand for "large capacity and long-term preservation" refrigerators. It is understood that this activity not only covers the main price segment of Meiling M fresh refrigerator products, but also covers the current mainstream double-door refrigerators such as French, double-door and cross-door. Have a huge and comprehensive product lineup, maximize the investment in promotion resources, and truly benefit consumers.
As a base for nearly 40 years, Meiling, with its solid technical foundation, has injected scientific and technological innovation into the refrigerator industry, broken the inherent pattern of fresh-keeping technology, complied with the new trend of consumer demand, and adopted quot 1 1 scientific stocking quot and quot double-ice CP quot refrigerators and freezers to meet consumer demand, constantly promoting the upgrading of industrial structure and leading the development of the industry.
Heart of the King 2 Click on the demo.