Zeng Bing is a big man with a straight back. Seeing him for the first time, some people will wonder if he is a soldier. After talking to him, you will know that he has never been a soldier, and his back is so straight because he has righteousness in his heart.
Since he officially entered the home improvement industry around 2000, Zeng Bing vaguely remembers that there were nearly 400 companies that entered the industry at the same time. Up to now, no more than 10 of these 400 companies are still "alive". He went from a newcomer to a senior practitioner with four invention patents and 17 utility patents in the home improvement industry, relying on his love for the home improvement industry and his beautiful vision for home.
Looking back on his road to entrepreneurship, Zeng Bing felt that his family had a great influence on him. When he was very young, his family was isolated, but the feelings at home were very good, which allowed him to grow up in a warm environment. This warmth made him have a different understanding of home improvement from others in the future.
Whether the house decoration is fashionable or not is not the most important. Home decoration should have a "home" atmosphere and humanistic feelings, which are the sustenance of life and feelings. This concept runs through the development of Chiayi.
The family condition is not good, and finally only one college student is provided, that is, Zeng Bing's sister and current partner. And he went out to work before 18 years old and came to Nanjing to contact the home improvement industry. At first, Zeng Bing started as a basic apprentice, but he enjoyed the job very much. When the tenants closed the house, they showed a satisfied smile and he felt warm in his heart. That's it. This recognition has made him do it for 23 years.
After deciding to enter the home improvement industry, Zeng Bing began to learn about home improvement. At that time, the home improvement design industry had just started, and the threshold was not high, which gave him an opportunity to enter the industry. Moreover, entering the industry from engineering gives him an advantage over some designers, and his design scheme will not have problems that cannot be presented during construction.
With the gradual accumulation of experience, he gained a good reputation in the industry and accumulated a number of loyal customers with his diligent attitude and responsible practices.
In 2004, Zeng Bing founded Jiayi Decoration. At that time, the real estate industry developed rapidly, and a large number of real estate transactions opened up the demand for home improvement and catalyzed the development of home improvement industry. With this east wind, Chiayi has also developed rapidly.
Until now, Zeng Bing still keeps the habit of visiting the construction site once a month, which is Jiayi's regular "general manager supervision system". In the middle of the project, he will also go to the site for spot checks from time to time. This also gave an answer to his unexpected slowdown in taking orders during the company's rapid development. Do everything yourself and have limited energy.
This method may be unwise in business. As the decision-making level of the company, he invested a lot of energy in the improvement of the project, but he lacked in marketing. This limits the expansion process of Jiayi, but gives Jiayi another gene, precision and ingenuity. This is his "ambition" and laid the foundation for Chiayi to continue for a hundred years.
The home improvement industry has always been a high-incidence industry for complaints. According to the complaint data released by China Consumers Association, among the top ten data of commodity complaints in 20 19, the complaints about houses and building materials ranked sixth, with the annual complaint volume reaching 28,000. The high complaint rate makes customers' trust in home improvement companies low.
He understands how important it is for a family to live in a safe, secure and worry-free place. "If something goes wrong, I can't sleep at night without customers coming to me." Home improvement is not like a sofa or a lamp. It is relatively simple to change. Regardless of the energy and money spent, it is a relatively large investment. After the renovation, customers may continue to use it for 5 years, 10 years, or even longer. The cost of trial and error is really high.
Many times, there are many invisible corners in home decoration. The simplest example, such as the same craft ceiling, is the same white and shape after molding, but there are many differences-what specification keel is used, how much spacing, structural composition, corner treatment technology ... It is difficult for laymen to distinguish, and decoration is a conscientious job.
Conscience is Zeng Bing's basic principle for himself since he entered the home improvement industry for more than 20 years. 20 17 Jiangsu provincial administration for industry and commerce awarded the honor of "abiding by contracts and valuing credit". He may be late, but he won't be absent.
Zeng Bing insisted that customers have the right to know about the project, and published the contract works and material prices of Jiayi on the Internet for customers to spend transparently. This may not be the industry's first choice, but Zeng Bing said, "I can only stick to myself."
20 15 is called the first year of home improvement internet. With the vigorous development of the real estate industry and the favorable Internet, a large number of Internet home improvement companies have emerged. Many companies have put forward the concept of "internet package decoration", with "cheap" as the main selling point, which has caused a certain impact on offline decoration companies.
Jiayi is also one of them. Zeng Bing should change with constancy, do his own thing well and improve the service level. "Even if he doesn't bill," he is unwilling to compromise and shoddy.
Not long after, the business actually resumed. "Every family is different, every member has different needs, and the design should be personalized. Especially in the face of high-end customer groups, their requirements are more and higher, which has an advantage over traditional home improvement. " Zeng Bing analyzed the reasons.
On 20 18, Jiayi began to upgrade her brand image. Zeng Bing refined her ideas with the enterprise, giving the enterprise more meaning and dreams, such as Zeng &; Zeng, these are the surnames of the two founders. Looking forward to the long-term foundation and inheritance of Jiayi; Zen—zenith, the peak of artistic conception, represents Jiayi's constant pursuit of technology and design; Sincerity and beauty represent Jiayi's service concept of treating customers.
Summing up the experience of Jiayijin 18, Zeng Bing refined the service system into 66 conscience details of one house, three degrees and five departments.
One house insists on opening a shop directly, without joining or subcontracting, and directly manages craftsmen. "The essence of home improvement is manual." Zeng Bing insisted that craftsmen with good skills deserve to be respected. He not only cares about craftsmen, but also cares about their families who silently support them behind their backs.
He created many safety benefits for craftsmen, such as annual physical examination, employee respect fund and so on. This practice suddenly increased the cost, but he persisted. "Chiayi first achieves the craftsman, and the craftsman can achieve ingenuity." Only when artisans have no worries can they concentrate on their craft better.
The third degree is high design, precise construction and temperature service. Zeng Bing said that Jiayi's designers are considering lighting, ventilation, function and even sofa placement.
During the construction, he quoted the words of an old master who dealt with Jiayi and ceramic tiles in 18: "A mansion is just a pile of details." In order to ensure the consistency of color, texture and brightness, a tile may need to be adjusted several times.
After the completion of the project, Jiayi's after-sales service is prompt and timely. At the same time, Jiayi will select 100 old owners to carry out free maintenance of water circuits every year. This also makes Jiayi's reputation among customers increase linearly. Some customers said to them, "Your service makes me feel really relieved to live in Jiayi's renovated house." Hearing this, Zeng Bing was very proud.
Jiayi Design Department pioneered five systems: lighting, scene, color, storage and soft decoration. These five systems are all based on reality: color development and illumination of light collocation; The warmth and vitality of scenario conception; The art and temperament of color collocation; Rationality and convenience of storage and arrangement; The style and aesthetics of soft clothes.
At present, Jiayi has two invention patents in the home improvement industry (construction technology to prolong the service life of water pipes and wires, and anti-seepage construction technology of toilet floor) and 17 practical patents (anti-mildew basement wall structure, anti-crack cement floor, anti-crack ceiling structure, etc.). These patents exist because he is constantly thinking about how to better ensure the quality of home improvement for customers, so he summed up 66 devil details.
Zeng Bing still remembers a customer named Li Ping who just entered the home improvement industry. This client is more than 20 years older than him. Although it is an employment relationship, he agrees with Li Ping's point of view-doing things in a down-to-earth manner and exchanging sincerity for sincerity, which sounds simple, but it has become Zeng Bing's belief in carrying out his work career all the time.
This way of doing things also made him friends with many customers later. Many customers have followed Chiayi for more than 65,438+00 years. One of the most clients, who renovated 8 suites in Chiayi, introduced him to more than 30 clients. Jiayi also accompanies customers' hard work in Nanjing. From just need, to improved housing, to today's villas, customers' lives are getting better and better, and Jiayi is also growing all the way.
Many people think that the home improvement industry is a profiteering industry, and some take a fancy to the cash flow of home improvement to do "home improvement". In fact, the profit of home improvement is not high, because the process is complicated.
It takes a long time for an industry to develop and improve, but before that, people who are immersed in things will often suffer a lot from market chaos, and some people will give up if they can't persist. For more than 20 years, Zeng Bing didn't know how many colleagues came and went. Some people have changed their industries, and some people have even heard nothing from them.
Then why are you still insisting? When Zeng Bing heard this question, he paused and replied, "I can't do anything except this business." Are you sure it's okay? According to his tenacity of more than 20 years, he had to, but he didn't want to.
In the Jiayi team, many employees joined at the beginning of its establishment. Zeng Bing will share the company's current situation and future plans with them. In the early years, Zeng Bing often said to employees, "Hold on, the market will be better in five years." Now that five years have passed, employees ask him how long it will take for the market to get better. Zeng Bing will continue to say, "Hold on, hold on, it will get better."
He sincerely believes that the home improvement industry will become more and more standardized, because he found that he was not the only one on the road.
After so many years, employees gradually understand and agree with his persistence. Doing a good job in every project, work practice is also to exercise the heart, and being a loyal person is more important than anything else. This job is very meaningful. More and more customers also know him, agree with him, support him silently, and recommend Jiayi to their close relatives and friends.
"Sometimes cheap decoration is often the most expensive." Zeng Bing talked about customers who blindly pursue prices and sighed. He does not think that customers must choose their own companies, but tells customers how to identify and consider decoration companies first with a professional attitude. Zeng Bing believes that with more sincerity and less routines, customers will understand what value for money is.
The ability to identify customers is getting stronger and stronger, which makes Zeng Bing full of confidence in the standardization and health of the industry.
When customers trust their major more and more, the consumption environment of decoration will eventually improve. Before that, "persistence is persistence." Zeng Bing said that he wanted to appeal to people in the industry to do their duty in a down-to-earth manner through his own strength, so that the society would have more trust and more righteousness.
The longer he has been in this industry, the more he loves it. This job about family and love has given him more and more strength. This year, he bought a 7-storey property office building, which is now being renovated. He felt that only with such a fixed place can Chiayi be better inherited.
A century-old enterprise is Zeng Bing's obsession with the development of Chiayi.
Having seen the ups and downs of too many industries, Zeng Bing sometimes feels small, but he always believes that the industry will get better and better in the future, and as one of them, all he can do is go on and stick to it.