Levi's was founded by Levi Strauss, a Jewish businessman. 1853, Levi Strauss founded Levi Strauss &; Company. Company.
1873, he and another group, JACOB DAVIS, applied for a patent for the "stud bump" used in their button jeans, marking the birth of the first pair of jeans.
As the "originator" of jeans, Levi's symbolizes the wildness, fortitude and rebellion of Americans and the spirit of American pioneers. A century and a half later, it spread from the United States to the whole world and became a fashion acceptable to men, women and children all over the world. Indigo denim twill, leather badge at the back of waist, curved back pocket of trousers, rivets and unique red flag are all the characteristics of Levi's.
Extended data:
Relevance extension: the early development of Levi s;
1853: The gold rush at that time attracted Levi Strauss to San Francisco. He made his first pair of jeans from canvas. Jeans are very durable, wear-resistant and tough, so they are welcomed by gold diggers.
1855: LEVI STRAUSS replaced the original canvas with blue twill imported from France, which greatly improved the function and appearance of jeans.
1873: in order to let gold miners hold gold bars, especially in Levi's? Impact studs are added to the back pockets of jeans to enhance their durability. That same year, Levi's? The back pocket of jeans is sewn with double rows of arc stitches, which is called arc design.
1886: Levis? There is a leather mark on the back of jeans, which shows a test Levi's? Jeans Toughness Competition-Two Horses Pull Levi's on both sides? Jeans, in fact, and Levi's? Jeans also won the competition.
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