Which brand is better, Li Ning or Adidas? Li Ning is a domestic sports brand, while Adidas is a foreign sports brand, and its popularity is definitely higher.
As for Li Ning, Li Ning is a sportswear company founded by gymnast Li Ning. Li Ning Company is a blockbuster. 1999, its income in China reached 700 million yuan, more than twice that of Nike and Adidas-their income in China was 300 million yuan and 1 100 million yuan respectively. With the improvement of middle-class consumers' spending power in China, their preference for foreign brands, and the soaring popularity of basketball and football in China (Nike focuses on basketball-related products, while Adidas focuses on football-related products), Li Ning's sales in China are not as good as those of Adidas and Nike.
Li Ning also has a certain gap with Adidas and Nike, such as the company's experience. Adidas and Nike were founded earlier, have a strong corporate history, and have mastered the mainstream of the development of various shoes. Their sports shoes and sportswear are loved by sports enthusiasts. For example, over the past two years, Adidas has staged one marketing magic after another by constantly creating explosions, and consumers' attention has been completely attracted. Classic superstar shell shoes, green tail white shoes, NMD sneakers ... are all very popular, as are the latest single product Z.N.E hoodies. And Nike's "* * *" shoes sell like hot cakes! However, the establishment of domestic Li Ning brand is relatively short, and it is difficult to lead the mainstream in products.
The key to the gap between Nike, Adidas and Li Ning lies in technology. The so-called science and technology is the primary productive force, and the technology owned by Nike and Adidas has always been praised. Especially Adidas, besides its fashionable appearance, its unique Adidas technologies include boost and Qingfeng CLIMALITE, which are also sought after by everyone. Nike's air max, zoom, flying line technology, etc.
Which quality is better, Li Ning or Adidas? China is the largest processing factory in the world, most of which are made in China.
Design: Adidas clothing has always taken a more fashionable route, which looks better than Li Ning.
Technology and fabrics: Adidas pays attention to function and technology (many patents), and fabrics are better than Li Ning, especially polyester products. Nike is mainly cotton!
. Technical level.
The foot feel of a pair of shoes is mainly determined by the midsole.
Nike's midsole has air cushions, and they are all kinds of air cushions, such as AIRSOLE, AIR MAX, ZOOM AIR and so on. , and the recently developed REACT.
Adidas has various shock absorption systems, including ADIDAS ADIPRENE, ADIDAS FORMOTION, ADIDAS BOUNCE and Boost.
Comparatively speaking, Li Ning has cloud in the back palm, bow shock absorption and T pad technology.
Anta has elastic rubber and midfoot automatic arch stabilization technology, as well as resilient fillers.
The technological configuration of a pair of shoes not only affects the sense of feet, but also is very important for the protection and impairment of people during exercise.
These are often reflected after a long period of exercise.
For example, after a basketball game, your knees and calves are sore. Excluding your own physical reasons, most of them are that the cushioning effect of sports shoes can not meet your needs.
Therefore, domestic brands such as Li Ning and Anta still lag behind Nike and Adidas in technology, and there is still a long way to catch up.
2. Shape design.
The appearance of a pair of shoes determines the first impression of consumers.
Nike and Adidas spend the most money on designing shoes every year.
Whether it's an old classic or a new design,
Nike and Adidas always find new ways to make them look brand-new to satisfy consumers of all ages.
Whether it is a replica or a new color scheme, the classic styles of Nike and Adidas (Air Force One, Stan Smith) have gone through decades and have never been eliminated.
In contrast, the designs of Li Ning and Anta are not enough, and they blindly pursue the domestic consumer market.
Most of the designs are "New Year shoes", and each generation is getting older, but there is never a pair of classic styles that can represent themselves.
Li Ning has been doing better and better in recent years, and has been insisting on his originality, and his reputation is constantly improving.
Way series of WAY brought Li Ning's basketball shoes directly to the stage of sneaker culture, which has never been seen by China sports brands.
Even many foreign brands have adopted a joint venture with Li Ning, which is unprecedented for domestic sports brands.
As for Anta, although his KT3 series is really good.
But Anta's imitation and imitation over the years have made his reputation worse and worse.
Shanzhai air Jordan series.