Panasonic has carried out enterprise activities in more than 40 countries across regions and societies. Its enterprise activities are not limited to production, but also carry out a variety of businesses, including services and information systems and other solutions. Moreover, product manufacturing and customer-oriented business activities corresponding to market demand are carried out on a global scale. More importantly, in order to meet the needs of customers from all over the world, the unified regional management organization originally located in Japan was moved to Beijing, Singapore, New Jersey, London and other places to directly carry out marketing activities there.
The proportion of independent production of Panasonic TV station is halved.
Foreign media reported that the independent production ratio of Panasonic TV sets will be reduced from 60% to 30%. Starting from 2022, TCL India factory will undertake the OEM business of Panasonic TV set for Southeast Asia and India market. Only about 6.5438+0000 high-end models are reserved for independent production of Panasonic TV sets, and the proportion of independent production will be reduced from 60% to 30%, and the peak period will be reduced to about one twentieth. Panasonic TV business will end its production in Japan, Viet Nam and India before the end of March 20021year, and will close its factory in Brazil and its factory in Czech Republic before the end of March 20021year, leaving only two factories in Malaysia and Taiwan Province Province of China, and will continue to produce high-profit products such as organic light-emitting diode TVs for the Japanese market.
Analysis on the Development Trend and Competition Situation of LCD TV in 2022
In 20021year, the competition in the color TV industry was fierce, especially in terms of new products, new technologies and new applications. Major mainstream color TV manufacturers are actively making efforts, and some Internet TV manufacturers are also trying to follow up to meet the needs of consumers.
Judging from the trend of TV industry in 20021Consumer Electronics Show, most exhibitors showed their Mini/Micro LED exhibits. For example, TCL released MiniLED backlight technology and 4K Mini LED TV; Innolux launched a number of MiniLED backlight TV products; Samsung exhibited Neo QLED and Micro LED TVs; Hisense adopts the Mini LED independently developed by Hisense, supports ULED U7 series, and has a high refresh rate of 144HZ and a very high dynamic range of XDR.
Compared with traditional LED, Mini LED has smaller particles, finer display effect, higher brightness, more power saving than organic light emitting diode, and also supports precise dimming, which will not cause uneven backlight of LED. At the 202 1CES exhibition, the terminal products of major manufacturers ushered in a concentrated outbreak.
In recent years, domestic and foreign manufacturers are vigorously developing cloud games. Tencent, Huawei, Ali and other providers with cloud technology and cloud servers have already laid out the cloud game market early. Large-size TV has achieved different degrees of growth. A few years ago, 55-inch and 65-inch were the mainstream and fast-growing sizes. Now 65-inch is the largest size, but the biggest growth rate is 75-inch. It shows that the scale process of China TV industry is accelerating.
LCD TV has always been the mainstream of the whole TV market, because LCD TV has high cost performance and satisfactory performance. In the innovative display technology of flowing water, it has always occupied the mainstream of the TV industry. In 20021year, the market share of 55-inch color TV set in China reached 26%, up by 1.4% year-on-year, and the market share of 65-inch color TV set reached 22%, up by 0.6% year-on-year. The node effect of super-large size is obvious, in which the market share of 75-inch color TV sets reaches 9.2%, increasing by 4.4%, which is the largest growth size in the dual 1 1 color TV market. The market share of 85-inch and 86-inch reached 1.7%, up 1.3% year-on-year.
The price of LCD panels continues to rise, and the LCD TV market is under great competitive pressure.
The epidemic spread upstream, leading to the rise of raw materials for color TV products. The production cost of color TV sets has risen accordingly, which has brought a severe test to the color TV industry. With the rising of raw materials such as copper foil, glass fiber cloth and epoxy resin, the cost of PCBA module rises, and chips, memory and flash memory chips are also in short supply. The general rise of raw materials in the industrial chain has brought tremendous pressure on retail costs and doubled the pressure on terminal sales.
Since the beginning of this year, the price of LCD panels has continued to rise, which has brought great operating pressure to the color TV machine factory. Color TV brand manufacturers strive to raise retail prices abroad and actively upgrade their products at home, thus accelerating the process of scale and product upgrading. The rising price of LCD products has also created opportunities for the popularization of new display products. With the maturity of organic light-emitting diodes, Mini LED and 8K TVs, some products have reduced their prices against the trend and formed relative competitiveness.
In color TV display technology, organic light-emitting diode technology is the most qualified one in the field of innovative display technology to become the next generation display technology. With the continuous maturity of organic light-emitting diode technology, the cost has also decreased, and it has been sought after by more and more brands. At present, the size of OLED TV is mainly concentrated in 55 inches, and some brands are laying out large-size organic light-emitting diode panels. However, the popularity of OLED TV in China is still not high, and it is popular on the road.