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In 2018, from "Phoenix Prisoner" and "National Husband" at the beginning of the year to "Fuyao" and "Tiansheng Changge" to "You and Me", women frequently appeared in film and television works. payment. And "Jiang Ye", which is about to come to an end, also used Douban's high score of 7.4 in the fourth quarter to provide a very good adaptation model for the innovation of the work.
"Jiang Ye"
"Jiang Ye" was well received by both book fans and drama fans, and later "Your Time and Me" was eye-catching with ratings exceeding 1 on both channels. The performance not only reflects the important value of online IP in the current film and television drama market, but also proves that as long as the IP has a solid foundation, a well-matched cast and excellent production, it will win the recognition of the market and audience. As a traditional deep-exploration field of online literary IP, female romance themes have always been popular, and the aesthetics of readers and audiences are also constantly improving. It is difficult to impress the audience with traditional routines, so innovation has become IP’s trump card to stay in the market. . "The Scent of Rebirth", written by Xi Xing, a platinum writer of China Literature Group, has stood out among many works and has become another potential hit in the field of female romance themes.
Medicine + romance, the combination of unconventional themes creates the hit quality of "The Scent of Rebirth"
China's medical culture is extensive and profound. From ancient times to the present, there are scattered stories of famous doctors' consultations. Among the people, it has a deep mass foundation. In the current film and television market, there are also many excellent works on medical themes, which are loved by the broad audience. The enduring popularity of works such as "The Gate of the Great House", "The King of Medicine of the Qing Dynasty" and "Xilaile the Miracle Doctor" also confirm the market demand for this theme. The works of traditional Chinese medical culture have their own sense of culture and can accurately touch the audience's itch. They have not only launched classic works for the market and the audience, but also created wave after wave of news on social platforms. swipe the screen.
Drama - "The Gate of the Mansion"
As the masterpiece of Xi Xing, a platinum writer of China Literature Group, "The Scent of Rebirth" has occupied the top spot in major online article lists as soon as it was released. got a place.
The Qidian platform has received more than 6 million clicks, more than 130,000 total recommendations, and a cumulative collection of more than 100,00, which is enough to prove that this work is out of the circle in the form of online articles. In addition, this work has also been released as a physical book (published as "Gu Shiba Niang"). The Douban score has also reached 7.4, and the response has been enthusiastic among fans and readers.
As a master of online literature and medical literature, Xi Xing has embodied the charm of traditional Chinese medicine culture in many of his works. At the same time, coupled with the natural advantages of female writers in controlling romance themes, Xi Xing The novel has received the double blessing of medicine + romance in terms of content. This combination of themes has become a major innovative highlight of this novel. The novel tells the story of Gu Shiba Niang who went back to the past due to a sudden change in fate, giving herself the opportunity to change her original destiny. Faced with this once-in-a-lifetime opportunity, Gu Shiba Niang did not confine herself to the pain left to her in the past, but through her unremitting efforts, she finally made achievements in the field of medicine. The overall portrayal of the medicine shop and the interpretation of medical life in the novel are more "hard-core" than ordinary romance stories. At the same time, the large-scale plot of preparing pharmaceuticals also greatly enhances the overall viewing value of the IP after its film and television adaptation. Its hit quality is self-evident.
Focusing on personal growth and hitting the emotional pain points, "The Scent of Medicine for Rebirth" has insight into the pulse of the times
A good work must be in line with the spirit of the times.
In "The Fragrance of Rebirth", Gu Shiba Niang, who was originally a coward, changed herself after encountering tragedy and achieved a perfect life. The rags-to-riches story of the pharmaceutical industry is the inspirational example this era craves. In the novel, Gu Shiba Niang's bitter obsession with the fate of her previous life is gradually resolved with the consolation of her relatives one by one. As Leslie Cheung said, there are countless twists and turns in a person's life, and the road is unpredictable. Since you have embarked on this road of life, don't be afraid, whether it is bumpy or bumpy, it may be flat and flat. Follow your own heart, live openly, live happily, without fear of life or death.
Xi Xing - "The Scent of Medicine for Rebirth"
This obsession with life experience made Gu Shiba Niang live in pain, and when she let go of her obsession, she also This completes the reconciliation with the past self, and the unfortunate experiences in the past have become the nourishment of the current personality. Correspondingly, the different images of everyone in today's society are all projections of their own personal experiences. Gu Shiba Niang thought that the injustices she encountered were all caused by fate, but when she looked back, she realized that she had given up control of her fate. The fate of life does not lie in whether you do something right or wrong, but in whether you grasp the moment. Live your life and never forget your original intention. This is a positive and positive value concept: do not evade your responsibilities because of fear of the future, nor be full of resentment because you have experienced setbacks. This kind of value orientation is in line with the pulse of the times, and thus reflects China Literature IP’s insight into life.
Gu Shiba Niang’s success in the pharmaceutical industry relies on her unique insights and understanding of medicine. The content of the story is not only based on the traditional Chinese medicine industry, but also takes into account the innovative elements of medicine shops and medicinal material trade. Gu Shiba Niang transformed from a female prostitute into a big shot in the pharmaceutical industry, and changed her destiny through personal struggle, which is in line with the times. The big trend also shows that "The Medicinal Fragrance of Rebirth" is close to the current spirit of the times.
The contrast between character design innovation and strong reading IP conveys positive values ??
In "The Scent of Rebirth", it is no longer a situation where one party is dependent on the other party's superiority; Putting men and women on an equal footing, Gu Shiba Niang will not deliberately make friends with the men she meets because of their power, nor will they be condescending to them because of their humble background. A comfortable way of getting along with each other and an equal perspective are more likely to arouse goodwill among viewers. In previous ancient romance works, it is not uncommon for men to regard women as their appendages. Behind the abnormal relationship between men and women is the incompatibility between the value orientation of the work and the current era. The innovation of "The Scent of Rebirth" is the equality of characters.
In addition to the female protagonist, the two male characters Xin Chaoyang and Wen Junwang also have their own characteristics. Xin Chaoyang is Gu Shiba Niang’s business rival. In the shopping mall, he will do whatever it takes to pursue business interests. But after getting to know this character, he realizes that he has not harmed anyone. After getting to know Gu Shiba Niang, the two of them become friends People turn enemies into friends and eventually come together. Prince Wenjun, as Gu Shiba Niang's confidante, met and got to know each other. He was very moved by Gu Ba Niang's talent and charm. After King Wenjun ascended the throne, he hoped to make Gu Shiba Niang the imperial concubine. After Gu Shiba Niang declined, he did not choose to use the emperor's authority to oppress her, but respected her choice and gave Gu Ba Niang her freedom. Even Gu Ba Niang's ex-husband had humiliated her in every possible way before, but after Gu Ba Niang learned about her husband's many difficulties such as being made things difficult for her by her stepmother, she finally figured out the whole story, understood her husband's complacency mentality, and finally chose to forgive. After going through the transformation from a "heartbroken man" to a husband with troubles on his back, this character has become more three-dimensional and fuller, and his innovations are obviously in contrast to other similar works.
Not only that, in addition to general romance, the work also adds a lot of inspirational elements. An image of an independent female who is self-reliant and not dependent on others is exactly what contemporary women appreciate and strive for. The series of struggles that the heroine carries out in order to change her own destiny can be seen as a microcosm of contemporary women and can best impress the audience. "The Scent of Rebirth" is a rare Chinese medicine-themed work for women. It has great innovation and advantages in the mix of themes, characters and fan base. Since it is not bound by historical dynasties and has the characteristics of a light historical drama, it is more suitable for free interpretation and play in the process of film and television adaptation. The adaptation is not difficult and is close to the market's demand for promoting traditional culture. It is a high-quality IP with the potential for adaptation. Its film and television adaptation is worth looking forward to.
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