DM originated in ancient Egypt thousands of years ago. By the end of 16, when the media such as TV, radio and newspapers were still in the initial stage, Mr. Zhu Bangye, the founder of DM media industry in China, traced back to the origin culture of DM, accurately grasped the pulse of market media, effectively utilized DM, a new media with great market potential, and closely integrated the market with the media industry. Professional information direct mail advertising media obtained 1997 national patent (patent number: 97202062. Direct investment or email advertising has become the main channel to release DM, and a number of professional DM advertising companies have emerged.
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Development of DM New Media in China
Since China began to restore the advertising industry, powerful media (newspapers, magazines, television) have occupied the vast majority of the advertising market. However, the low credibility of DM publishing, the stagnation of DM media for many years, the lack of good foundation, the lack of corporate awareness and the lack of professional institutions to provide this service have made DM stay in the development stage for many years. At present, most enterprises that can actively use DM to develop their business are foreign-funded enterprises.
At present, nearly 60% of enterprises in China know about DM advertising, and more than 90% of large, medium and small enterprises in Zhejiang have used business letters to promote their products. And all of them have achieved obvious promotion effect. As an advertisement, DM's investment is only 2% of TV media and 65,438+00% of newspaper media, but its business income has increased by about 30%. Therefore, its input and output are more satisfactory to enterprises, especially small and medium-sized enterprises.
Therefore, DM has been regarded as the first choice for business activities by most enterprises, and it is favored by business operators because of its low cost, strong pertinence, strong intimacy and strong authenticity.