The research on patent application strategy has become an important part of enterprise patent work. Enterprises apply for the largest number of design patents, so it is particularly important to make full use of national laws to protect the appearance of new products. With the strengthening of intellectual property protection and the continuous increase of the total number of design patents, the infringement risk of the total number of design patents will also increase. Only when the product has the patent right of design can it safeguard its legitimate rights and interests in the dispute of patent infringement of design, and the infringing enterprise of the patent infringer of design will be wiped out, and it will bear the legal responsibility of patent infringement of design.
1, the design patent is supported by the government. At present, many entrepreneurs spend a lot of money to apply for patents. Although the cost of enterprises has increased, the intangible value of products and technologies has been properly guaranteed. Patent application is undoubtedly the best magic weapon to fight against patent infringement in market competition. Once the enterprise has obtained the patent right, it will report the existing patent infringement to the government.
2. The design patent is recognized by consumers. If the new product shape of the enterprise is patented in time, its design will enjoy exclusive rights. When consumers buy their products, they often choose fashionable and beautiful products. If consumers spend a lot of money on a brand of products, they will feel uncomfortable when they find that other companies have the same design but different texture.
3. The design patent makes the product brand appreciate. When the product is sold in the market, entrepreneurs can proudly say "this product is patented", which is more effective than a large number of advertising leaflets.