Which is better, a multi-product franchisee, a multi-product franchisee or a franchisee?
1. Different business scope:
Stores: franchisees are brand franchises, not the company itself. Nike, Adidas and other brands authorized to him have obtained permission for online sales.
Franchise stores: you can run your own brand and other brands, and only make one kind of goods, such as shoes, but you can make multiple brands, such as joining shoe stores, Nike shoes, Adidas shoes and even other brands, and the number of brands is unlimited.
2. Business entities are different:
Store: The operator of a store must be the brand owner or a legal person officially authorized by the company.
Franchise stores: Pinduoduo stores must be operated by legal entities registered in Chinese mainland.
3. Different brand qualifications:
Shop: A brand shop needs two things, one is the brand owner of the trademark registration certificate issued by the State Trademark Office (that is, the brand flagship store of the above-mentioned registered trademark), and the other is the brand owner provided by the official power of attorney. If the brand owner is an individual, it is required to provide a copy of the ID card and sign the power of attorney.
Franchise stores: operating other brands requires a complete brand owner's authorization and trademark registration certificate; If the merchant cannot provide brand authorization, it can also provide the formal channel certificate issued by the supplier and the trademark registration certificate of the brand owner.
There are several types of franchise stores:
1) operates one or more brand stores.
2) Franchise stores that operate other people's brands and own-brand goods.
3) operate one or more franchise stores for self-owned brand goods.