Ikea home design concept

IKEA adheres to the design concept of "whose design cost is lower for products with the same price". Designers often pay attention to whether to use a screw less or an iron bar more economically. This kind of thinking can not only benefit from reducing costs, but also often produce excellent ideas.

Ikea is not satisfied with controlling only the largest household product channel in the world, but also hopes that its own brand and patented products will eventually cover the whole world. Based on this concept, IKEA has always insisted on designing all its products and owning their patents. Every year, more than 65,438+000 designers work around the clock to ensure "all products and all patents".

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On the terminal, as a low-cost leader, IKEA attaches great importance to the role of price in sales, and adopts the way of "soft sales".

"Experience marketing": IKEA stipulates that employees in its stores should not sell directly to customers, but let customers make their own decisions unless customers take the initiative to consult.

"Information Marketing": IKEA has carefully formulated "shopping guide information" for each product, and almost all information about the price, function, usage rules and purchase procedures of the product is readily available.

"Vivid marketing": IKEA sets up model rooms with different styles in combination with various supporting products at home to fully display the on-site effect of each product.

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