KeyShot, which means "the key to an amazing shot", is an interactive ray tracing and global ray rendering program that can generate photo-realistic 3D rendering images without complicated settings. KeyShot, which means "the key to an amazing shot", is an interactive ray tracing and global ray rendering program, which can generate photo-quality 3D rendered images without complicated settings. KeyShot 3.3 adopts a brand-new patent-pending technology, which can display products on the web page. KeyShotVRTM can display products in an interactive 3D way, which can be viewed by any web browser with HTML5 installed, including mobile devices, without installing any special plug-ins. KeyShotVR is an optional extension software, which can introduce an additional rendering option. Its settings can create four different VR types, thus creating a touch 3D experience that can be transplanted to any web page.