Mobike has encountered a lot of uncivilized phenomena in Shanghai, and has been damaged and stolen. After users' unethical behavior was exposed by the media, this conscience product became a weak force in people's hearts.
There is an old saying in China: "Good things don't go out, bad things spread thousands of miles." Take the Wang Baoqiang incident as an example. It exploded on people's Moments across the country overnight and lasted for a week, and most people had another gossip. The heart of the majority of netizens has been aroused to sympathize with the weak. The Internet celebrity bicycle Mobai became popular because it is the weak in a social incident.
It will also make people Many people wonder why such a conscientious enterprise provides such good welfare products to the society, and why are there so many people with low quality? In fact, any complaints are useless, just like a country's ideological and political class, let a social enterprise do it? There is basically no way to popularize it! This also proves the proverb that good things don’t go out, and bad things spread thousands of miles!
The normal popularity of a product should be a product that has a good product, a good experience, a good reputation, and satisfies people. and emotional needs to form spontaneous communication among users. For example, the popularity of products such as Xiaoka Show, Face Meng, and Plato Constellation cannot support the development of business. In fact, there are several innovations in Worship Bicycle. It is well known by the majority of netizens, such as its run-proof solid tires, the drive shaft instead of the chain, and most of the parts produced by its own molds. It is mid-to-high-end in terms of appearance. The product advantages and upgrades can continue to spread word of mouth. .
Mobike mainly caters to the immediate needs of urban people in the "last mile" of daily travel in addition to subways, buses, and taxis. The "last mile" is something that many urbanites feel strongly about. The demand pain points are that it is too expensive to take a taxi, it is too far to walk, and it is impossible to carry a bicycle or electric vehicle with you. This new solution for immediate travel needs, which breaks the traditional public bicycle sharing method of docking, has been launched. It is widely welcomed by the public. Don’t think that this is a patent for young people. Among the people riding Mobike on the street, you can easily find the figures of uncles and aunts, working people and social groups are also the main groups of Internet communication. Users directly become the main force of communication, which allows Mobike to not worry too much about the source of word-of-mouth communication in the early stages.