That is, if you want to join some large chain enterprises or chain brands, such as Pizza Hut, Little Fatty Beef Hot Pot, etc., you must do so in advance either in one go or in batches (make an agreement by yourself or refer to the brand Franchise details) to pay a certain fee to it, similar to the franchise fee, but its essence is to pay the brand the right to use its registered trademarks, patent rights, and exclusive rights! ! ! It and the franchise fee are concepts on two levels! !
For example, if you want to join Lianhua, it clearly stipulates that the brand reputation fee is 20,000 yuan, a one-time charge.
Of course, they also have other fee requirements, such as franchise deposit: 20,000-60,000 yuan, one-time charge; franchise management fee: 10,000 yuan per 100 square meters of business area, charged annually; Internet Communication platform usage fee.