From the earliest physical store chain operation requiring trademarks, to the entry of offline supermarkets, to the entry of e-commerce platforms such as Taobao, JD.COM and Suning, and to the development of emerging media, although different platforms have different entry requirements, trademarks are necessary and have become a necessary condition for entry. The core business categories of e-commerce are category 9, category 35 and category 42. The enterprise has not moved, and the trademark comes first! No longer a slogan, enterprises without trademarks will be unable to move!
Of course, in addition to trademark becoming a mandatory requirement, other intellectual property rights (patents, copyrights, copyrights) cannot be ignored, because cases of infringement of others' patents and copyrights lead to the closure of goods. In addition, the promulgation and implementation of e-commerce law has dealt an increasing blow to intellectual property infringement. Without intellectual property rights and trademarks, we not only face the risk of being removed from the shelves (returning to before liberation overnight), but also have to go to court to pay a huge amount of infringement money. If you are not careful, your efforts will go up in smoke.
When you think intellectual property is not important, someone will tell you whether it is important or not in another way! (Refer to Jing Hanqing's registered trademark incident) Therefore, it is suggested that enterprises should not only protect trademarks, but also improve the enterprise intellectual property protection circle and build a three-dimensional intellectual property defense line before entering the market.
The above is Tik Tok. How many trademarks does a small shop need? Related content of. Seeing this, I believe you have a certain understanding of trademark transfer. If you need to buy a trademark, please consult a professional intellectual property consultant.