Current situation:
Today's trademark certification rate is around 50%. At the same time, with the continuous registration, good trademarks are scarce! The registration rate will be lower in the future! According to the above two points, the value of trademark lies in application, and the brand value is constantly shaped in use! For example, Coca-Cola and McDonald's abroad, Maotai, Gree and Midea in China. Are very valuable!
Because trademarks are intangible assets! Now the trademark certification rate is around 50%. With the continuous registration, trademarks are scarce! The registration rate will be lower in the future! According to the above two points, trademarks are intangible assets.
According to industry experience, the price of a trademark depends on the following points:
1, time factor.
For example, when is the certificate issued? How many years is the duration of the patent right? Obviously, the longer the time, the longer the patent right and the higher the valuation!
2. Type elements.
Different types will also affect the valuation! For example: the common basic necessities of life, or all-around 35 categories, applet app category 9, cosmetics category 3, education and entertainment category 4 1, the market is large and the valuation is relatively high!
3, the elements of the trademark itself.
Trademark characters, graphics and characters are inherently extensible. For example, with good reputation, rich content and imaginative space, the valuation will obviously be higher!
4. Brand elements.
The value of a trademark lies in its application. In use, through continuous marketing and promotion, it enjoys a good reputation in providing high-quality products and services. Due to the significant improvement of market influence and market awareness, it has brand value, so the valuation is very valuable! Whether it is a normal market valuation or the valuation of some evaluation agencies, it is just a reference! The real value can only be locked at the moment of trading!
Generally speaking, a trademark is a virtual asset with practical value, which will continue to appreciate greatly with the precipitation of the brand.