Before the launch of Lynk & Co 06, various media and netizens were extremely unfavorable about its future market performance. The reason is that Geely, a serious three-cylinder enthusiast, is addicted to every new model released. I wanted to try the three-cylinder effect on all models, but I didn’t expect that the Lynk & Co 06 actually succeeded. Although it only sells 5,000 units per month, it is quite surprising that it has squeezed out the Lynk & Co 05 this time. , and the Lynk & Co 06 is also very likely to become a model of the Lynk & Co family that is as popular as the Lynk & Co 03.
So what kind of wealth code has Geely unlocked, so that it can play three-cylinders in a dramatic way? In fact, one can tell by looking at the price of the Lynk & Co 06 that it is the SUV model with the lowest starting price among the Lynk & Co family. First of all, the high-end impression of the Lynk & Co series has been deeply rooted in people's hearts. Just like the Audi A3 and Q2, you can say it sucks, but there are definitely many people who will buy it. When the Lynk & Co is driven out, its appearance will scare many people away. Okay? Different people have different opinions, but Lynk & Co's unique exterior design is not a bargain at first glance. This high-end design sense that can win people's hearts is an important factor in Lynk & Co's first becoming a domestic high-end car.
Secondly, it is said that people are addicted to food, but in fact, the three-cylinder 1.5T engine in the Lynk & Co 06 is not good at all. This engine first appeared on the Lynk & Co 02 and was derived from The technology of Volvo VEA series, which has won the "Ward Top Ten" award for many years in a row, has both power and energy consumption. Geely has absorbed it and jointly developed it with Volvo, integrating 13 of the industry's most advanced technologies. In the field of NVH alone, there are 22 patented technologies. Moreover, Geely has proven the powerful performance of this engine in the Binyue. It can break 100km/h in 8 seconds, and the comprehensive fuel consumption can be controlled at around 7L, which is already among the world's first-class levels.
Looking at the configuration of the new Lynk & Co 06, although it is said to be a "Binyue replacement" product, the wheelbase is 40mm longer than that of the Binyue, which still eases the rear row of the Binyue to a certain extent. The ride is awkwardly small, but common functions such as panoramic sunroof, cruise control, large central control screen, and rear air conditioning are also standard. The entry threshold of more than 110,000 is not too much. However, the starting price has still reached the level of the top-end Binyue. This is where the Lynk & Co brand has to pay a premium. For consumers who like the Lynk & Co brand, when faced with the only new low-priced Lynk & Co SUV , should also be easily attracted. After all, in addition to the limited edition, the 177-horsepower Yao Halo top model currently on sale is not even close to the entry price of the 1.5T Civic. The former is 138,600 and the latter is 143,900. Young people choose Lynk & Co 06 as their first car. Not a loss either.
Taken together, the high price of Lynk & Co 05 will limit its sales limit to a certain extent. Lynk & Co 06 will take over the position of 05 and become the new sales responsibility of the Lynk & Co family. More Lynk & Co models will also benefit the development of the entire brand. At this stage, Lynk & Co's pace of releasing new cars is becoming more and more like Apple's mobile phone. We also have reason to believe that every new car released by Lynk & Co in the future can become a leader in the trend of domestic high-end cars.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.