1. Maximize profits.
2. Maintain or expand market share at a low price.
3. Skimming by layers. Set a high price first, and then gradually reduce the price to attract the next level customers who are more sensitive to the price.
4. Achieve the profit target. Generally, it is the target capital profit rate, and it can also be the sales profit rate or the fixed profit amount.
5. Expand the promotion of products. The purpose of setting product prices is to promote the sales of all products.
6. The product quality is leading. In order to make the product quality ahead of similar products in the market, high prices are set to compensate for the cost of improving quality and research and development expenses.
7. Expand the current sales revenue. According to the functional relationship between product demand and price, the price is set to maximize the sales revenue in this period.
8. Stabilize the price level. This pricing target is suitable for industries with large fluctuations in commodity demand. When the social demand suddenly drops, it will not lead to a sharp drop in prices, which is conducive to ensuring that enterprises achieve profit targets.
9. Deal with or prevent competition. On the basis of comparison with competitive products, the price is determined according to the production technology, product characteristics, cost conditions and market competition of the enterprise. There are several options: in the case of fierce competition or a few manufacturers controlling the market, set the same price as competitors; When the operating expenses are lower than the average level of the industry or have the ability to enter the market where other enterprises have established a solid foundation, set the price lower than that of competitors; The product quality is better than the competitive products or some products protected by patents, or the store image and geographical location are better than the competitors, and the price is higher than the competitive products.
10, maintaining the survival of enterprises. When the market is fiercely competitive due to overcapacity or changes in consumer demand, the pricing is based on the principle of avoiding bankruptcy and variable cost or variable cost plus part of fixed cost.
Enterprise pricing is the commodity price determined by production and operation enterprises themselves or through consultation with trading partners according to the authority granted by the state. Under the old economic system, enterprises, as subsidiaries of administrative agencies, have no autonomy in production, operation and pricing, lack due vitality and have low economic benefits. The operating mechanism of the new socialist economic system is a model of "combination of planned economy and market regulation". In line with this economic model, enterprises are independent commodity producers or operators and are responsible for their own profits and losses. In addition to the autonomy in production, management, finance and personnel, it should also have the corresponding pricing power.