Men's clothing market share accounts for 31%
From the perspective of China's clothing retail market share, in 2021, women's clothing market share is the highest, accounting for 56% of the clothing retail market; followed by It is men’s clothing, accounting for 31%; children’s clothing retail only accounts for 13%.
The men's clothing market exceeds 600 billion yuan
China's men's clothing industry market is relatively mature, and leading companies have obvious scale advantages. Relying on supply chain resources, they continue to introduce product quality, functional innovation and national fashion. Products with both features to meet the diversified clothing needs of consumers. According to Euromonitor data, the market size of my country's men's clothing industry in 2021 will be 602.951 billion yuan, a year-on-year increase of 18.04.
Septwolves has the highest proportion of online revenue
Judging from the online revenue of China’s representative men’s clothing companies, in 2021, Peacebird has the highest online revenue, reaching 3.366 billion yuan. Its online revenue accounted for 30.83%, but compared with Heilan Home and Septwolves, Peacebird has a wider range of clothing categories and a wider customer base; Heilan Home’s online revenue was 2.83 billion yuan, and online revenue accounted for 14.02%; Septwolves’ online revenue Revenue was 1.435 billion yuan, but online revenue accounted for 40.83%.
Representative planning cases of Chinese men’s clothing brands
With the gradual increase in national income levels, consumption upgrades and changes in consumer spending habits, male consumers have increasingly demanding personalized clothing. The demand for segmentation in the men's clothing market is gradually increasing. Therefore, there are more and more men's clothing with different styles and positioning on the market. The same company will also develop multiple brand lines with different styles for different target customers. For example, the Heilan House brand, also a brand under the Heilan House Group, targets men aged 20-45 and advocates the concept of "high quality, mid-range price"; the Black Whale brand targets new urban youth aged 20 to 30. Adhering to the spiritual concept of "being different" and taking "community culture × joy of life" as the brand focus; Sancano brand focuses on group customization of professional attire.
The size of my country's men's clothing market is expected to exceed 740 billion yuan in 2027
According to data from Euronmonitor, the size of China's men's clothing market will reach 740.1 billion yuan in 2027, with a compound growth rate of 2022-2027. 3.43. The above data refers to the "China Men's Clothing Industry Production, Sales Demand and Investment Forecast Analysis Report" by the Qianzhan Industry Research Institute