How to treat the analysis of the market competition pattern of pesticide industry in China?

In recent years, great changes have taken place in the planting structure of China. The planting area of fruits, beans, rape, ornamental plants and green fodder, and the planting area of greenhouses have been increasing, and the demand for new pesticides is also increasing. So what is the prospect of selling pesticides in 2020? The prospect of individual pesticide sales is not optimistic because the trend of the whole pesticide industry is changing. Growers entered the era of big families. With the land transfer, large households account for 60% (including large households accounting for 44% and company farms accounting for 16%), and retail investors will be stable at around 40% for a long time, and the right to speak through channels will gradually weaken, ending the era when channels are king and entering a new era of brand marketing. How to become the first choice for growers of a certain scene will be a new competitive field. It is necessary to update cognition, build new capabilities and expand the competitive landscape in a new dimension.

Strengthening the supervision of safety and environmental protection policies Under the guidance of the new economic development principles, the safety and environmental protection efforts are unprecedented, and the upstream intermediate and API parks are rectified on a large scale, resulting in production suspension, tight supply and increased costs. The implementation of the new pesticide policy, especially the increase of registration fee and time cost several times, has raised the entry threshold of the industry.

The industry has accelerated the integration and elimination. Large-scale integration has begun, regardless of upstream APIs, midstream preparations and downstream distribution. The number of employees will be greatly reduced, and the integration speed of industry elimination is accelerating. Now pesticide sellers don't want to answer, because going to bed early is too hard. I'm the only one who wants to do it and doesn't want to. I'm struggling to answer you. I can tell you from my own experience that it is getting harder and harder.

Farmers have the money to organize groups to go to e-commerce or manufacturers. Come to your store for credit when you have no money. All you have to do is trust him, and you will get yourself into trouble. In a rural saying: "Hold the handle for others and point the knife at yourself. But then again, "once bitten, twice shy", we still have to do it. Why do you feel so wordy!