Design can be very simple or very complex. Design is an edge subject. It integrates knowledge from many disciplines. The ultimate goal is to form a product. The product is an object form, but in the end it depends on what it is. It can not only meet people's functional needs, but also satisfy people's spiritual needs. In the past, people's definition of a good product was that it was easy to use and beautiful. But I think the future must be more than just that, and it must also give people the joy and enjoyment of using it. It is trustworthy, but there are not many such products in the world, but this is a trend. Many people think that design will be very complicated, with many steps and knowledge, but design has a core, which can be seen to be very simple, that is, it can By grasping people's hearts and their real needs, all products can feel a spiritual power at the advanced stage. Society needs to develop, but we cannot simply develop people's material desires. The endless development of material desires is a disaster. The uncontrolled possession of materials is not a healthy and balanced model. When a product has a spiritual essence, the people who own it will cherish the product and not waste it. People will take care of the products he owns because it is connected with his spirit. The role that design plays here is to make a product satisfy people's mental state at a higher level on the basis of sound functions. Design is not an art, and it is not about what I like, but it needs to start from the group that uses the product and look at the needs of this group. What. Creativity comes from Lenovo, and design begins with definition. Every company has a definition for the products it produces. In order to occupy a place in the market, many companies will slowly differentiate their products from other companies. In the market, they learn Here we call it "differentiation". Why do different companies have different value orientations when operating the same type of goods, and some people even end up designing products that are very different? That's because when we conceive this When it comes to products, they have different definitions for different customer groups, and miracles often come from an idea of ??some outstanding entrepreneurs. These ideas originate from their different associations, and the products they design are just because of their understanding of the product. This product has a different definition than ordinary people understand, just like an iPhone. A company that has never made a mobile phone has designed a product that has surpassed the largest mobile phone operators in the world, because the definition of a mobile phone operator is a mobile phone—— Communication, and iPhone concentrates all functions on one machine, making it a "mobile terminal". Design requires a team. No designer is omnipotent. Each designer has his own expertise. A good product involves market research, brand positioning, product design, material matching, cost accounting, process flow, quality control, terminal layout, Functions such as publicity and promotion are complex, so it takes a team to express a good design. In modern corporate competition, good design is only one part of a well-run company. To continue the design, it requires more than just a team. Two designers, what it takes is a design team. Design ability needs to be accumulated, and design connotation needs to be precipitated. Whether it is an individual designer or an enterprise, design ability will never be easily obtained, because design ability needs to be accumulated. Many domestic companies like to poach people, but a company’s Design connotation needs to be settled. Just like many world-famous brands in our industry, even if they are not trademarked, others can easily judge which brand they belong to based on the style of the product. This is the design connotation, and this is often spent on enterprises. It can only be revealed after more than ten years or even decades of accumulation. If there is no cultural accumulation in the design, it will not be able to make consumers resonate and design will generate demand. However, real design requires designers to refine the essence of brand culture. Experience its form as it becomes physical. Wang Guoquan, CEO of Dongguan Emma CNC Technology Co., Ltd., is a business operator with profound design talent. He started his business at the age of 11 and has been engaged in the shoemaking industry for more than 25 years. He has founded more than 20 companies and has experienced ups and downs several times. Second frequency is on the verge of bankruptcy; he has traveled to more than 30 advanced countries and nearly 100 major cities around the world, and has 29 international-level graduation (completion) certificates. He has a profound understanding of the development of the global shoe industry. He is one of the few who can have both A businessman with both Eastern and Western thinking patterns.
With the support of national industrial policies and the guidance of national industry authorities, he has led multiple R&D teams since 2002. After numerous setbacks, he has successfully solved many world-class problems in the field of shoemaking and led the company to become the world's leading shoe manufacturer. Industrial R&D and production system supplier. Vigorously promote the "original design" of China's leather industry to the world, create a global value chain spanning the primary, secondary and tertiary industries, meet the needs of global customers, give full play to the country's human resources advantages, and create high added value , the dream of harmoniously revitalizing industries has set a model for high-tech transformation of traditional industries. Dongguan Emma CNC Technology Co., Ltd. is a high-tech enterprise spanning the information industry, Internet industry, automation industry, software industry, creative industry, health industry, education industry, machine equipment industry, and light industry. With a senior professional R&D team and unremitting efforts to innovate, Emma has successfully launched a number of world-leading technologies and series of products on the basis of exchanges and cooperation with Italian and German precision craftsmanship and CNC technology companies: Emma computer leather typesetting and cutting system [including footwear and leather goods CAD software, computer leather typesetting machine, computer leather cutting machine], Emma computer shoe last production system [including computer shoe last scanner, computer upright four/six-station prototype/mass production Last engraving machine (rough and fine cutting)], Emma three-dimensional laser scanner series [including Scan-1 three-dimensional foot laser scanner, Scan-2 three-dimensional multi-function (midsole, outsole, shoe buckle, heel, bottom mold ) laser scanning machine, and related series of application software], the series of products have complete specifications, high flexibility, and the technology is at the world's leading level, becoming the global leader in leather shoes, leather goods and shoe last technology. Emma fully considers efficiency and human factors in product development and design, and gradually forms Emma's unique "EARLY" design philosophy: [Always one step ahead of others]. Not only is it technologically creative and advanced, its functions are also more practical and its operation is more convenient. It integrates technology with the perfect design that has been tempered over time to create a high-end product that is trustworthy. Directly provide and share the world's most advanced and easy-to-use high and new technologies with enterprises, and provide a full range of overall solutions for users investing in the shoemaking, leather goods and last industries. Emma integrated its advantages in the field of industrial design and many years of experience in the shoe and leather goods industries, and gradually formed the model of "Emma Digital R&D Center" and "Emma Digital Production Center", allowing customers to greatly save R&D costs. , accelerated the research and development speed and improved the research and development level. It has become an important partner in the digital technology strategy of many well-known brands at home and abroad. While constantly paying attention to innovation and development, we take into account the special needs of different markets and customers, and actively transform professional experience and high technology into products and services. The localized production base not only ensures the advancement of technology, but also greatly reduces manufacturing costs, making Ai MA products have the best performance-price ratio, striving to win broader profit margins for customers. Emma requires itself to meet world-class standards and has assembled the best talents in relevant fields around the world, including elites from Italy, Taiwan, Hong Kong, Beijing, Shanghai, Guangzhou, Dongguan and other places. With Emma as the main body, it has formed a complete system. Fully consider global resources and standards, use China's industrial advantages, and conduct high-level research and development. Under the guidance of this research and development concept, Emma has obtained more than ten invention patents, utility model patents, and appearance patents. Emma has become quite mature in the field of "from foot to last", and its goal of customizing each person's personalized shoe last at a low cost has been achieved. The newly launched mass-customized production model of "from feet to shoes" can also be provided to customers in a very convenient way and at a preferential price. Emma owns the century-old German brand "KNUTH" high-precision CNC machining center and high-precision high-speed CNC lathes, the American "HASS" four-axis high-precision CNC milling machine, and the Taiwanese famous brand "FEELER" ) high speed CNC lathe. Adopt German "Siemens" optimized parts design and production system. It ensures the high precision and reliability of parts processing quality and makes the machine quality more stable. In terms of production, we have introduced a flexible production system to enable products to be delivered to customers faster while maintaining high quality and flexibility. Emma brand has been registered in more than 20 major countries around the world. All products have passed Italian CE certification. In addition to being sold to major manufacturing bases in China, they are also sold to Vietnam, Brazil, the Czech Republic, Poland and other places, and will soon be sold in Sales are launched in Russia, Turkey, Syria, India, Indonesia, Thailand, Sri Lanka and other countries.
International market vision, forward-looking development and design, first-class products and high-level service network throughout the country have attracted an increasing number of domestic and foreign users and a series of strategic partners, and also established Emma's important influence and pioneer in the industry status. In this increasingly competitive information age, Emma looks forward to sharing the joy of success and the feeling of leadership with partners *** from different regions and countries. Design is the resource integration of an enterprise. Design is not just a matter of one or two experts, no matter how talented they are. It requires the joint efforts of many people to bring together a variety of opinions and knowledge so that they can be integrated Good ideas successfully become reality. strategy. Design is a key strategic resource, but to be used effectively requires a clear understanding of the role it plays in shaping the company's future plans and vision. Design itself is not a business strategy, but it helps shape it, especially in competitive market conditions where differentiation is crucial. marketing. Successful product or service design requires a detailed understanding of the market's (often hidden) needs and preferences, as well as the skills to discover these needs and preferences and to clearly present them to others. At the same time, it is necessary to have the ability to predict whether and why people will adopt something new, and on this basis, effectively develop new products or services. operations management. If design is a process, then it is necessary to manage this process as if it were the core process of creating and marketing products and services. Coordinating and managing the allocation of resources is the task of operations managers, as are design-related resources and activities. The management of relationships between different departments and the use of related tools (such as computer-aided technology, new methods such as manufacturing and flow design, quality function deployment, etc.) are very important. organizational behavior. Design is essentially a process in which human creativity is applied to discover and solve various problems. Understanding the way people in an organization work together and using relevant procedures and systems to build and enhance support for the environment is another important aspect of design management. From issues of individual creativity and motivation, to issues related to effective tasks and boundary-crossing teams, to issues with the handling of various systems and structures within organizations, it is reflected that design relies on the understanding and use of principles of organizational behavior. Human resource management and organizational development are essential to good design management. finance. No matter how novel the design is, it is a resource-consuming process. Predicting and managing risks, as well as ensuring effective financial planning and control, are very critical to the success of the design. Failure to do so will lead to design failure. Many technically great designs, such as Concorde and the RB211 engine, although spectacular, failed, mainly due to insufficient integration of financial management, control and design processes. law. Design involves something innovative, and in the age of the knowledge economy, it is increasingly obvious that this asset needs to be carefully protected. Understanding the legal issues related to intellectual property protection and the conditions for the sharing and use of design knowledge are critical to design management. Individuals or businesses will be reluctant to engage in innovation unless they feel that their innovation efforts will bring advantages, so effective management of the legal aspects of the design process is particularly important. Saving the Crisis with Design Why is it said that design can save the crisis? When an enterprise faces a crisis, it shows that: 1. The enterprise has not taken measures to respond to the crisis and is not prepared; 2. The existing model of the enterprise (including corporate structure, production model, customer structure, etc.) ) cannot adapt to new needs and lacks competitiveness. Design can save the crisis because in today's world, customers are faced with more and more choices when deciding what to buy and who to buy from. What reasons motivate them to choose a product or service? Rather than another product or service? Why do some vendors succeed while others fail in a global marketplace? What distinguishes the winners from the losers? In a word, it's design. People consider a variety of factors when choosing things, including quality, value for money, aesthetics, distinctive and novel features, convenience, etc., and of course, price. These factors do not occur by accident; they are the result of design. Can design really make a big difference? Various studies and the experience of countless companies have confirmed that design can indeed do this. Attention to design can bring high-quality products, inject new vitality into mature markets, or introduce new or improved products, allowing companies to diversify into markets where they can obtain greater profits.
Now quality is no longer seen as something you pay extra for, but rather something people expect from the product itself. According to order winning factors, people are looking for reliability, novel and exotic features, and durability. In today's world where fashion and differentiation are increasingly valued, people seek customized products, that is, products customized to their own special requirements. Concern for the environment has led to a growing demand for "green" products. These are all characteristics that result from design activities. It is for this reason that design is increasingly becoming a key competitive resource in business. Future competitiveness will rely less on resource factors and more on the application of knowledge.