Brain storming, this method was initiated by Osborne of the American bbdo advertising company. It is mainly for the staff of the value engineering working group to break the routine, think actively, speak freely, fully express their opinions, and conduct discussions and discussions in a normal, harmonious and unrestricted atmosphere.
Specific case:
Let coconuts crack automatically
In order to improve the completion rate of coconut cracking, a cake factory held a small brainstorming meeting to discuss How to make a coconut crack without cracking. Nearly a hundred fantastic ideas were proposed at the meeting, but they seemed to have no practical value. One of them proposed the idea of ??"cultivating new varieties that will automatically divide when mature." At that time, people thought it was a wonderful idea, but someone used this idea to continue thinking and came up with a simple and effective way to remove the coconut intact: drill a small hole in the coconut shell, pour in compressed air, Crush the coconut under pressure from inside the kernel.
Extended information:
Four basic principles of brainstorming:
Freedom of thought
In the process of brainstorming, you must concentrate Emancipate your thoughts to the central issue of the meeting and express your thoughts freely. We can say whatever we want. Imagination and whimsy may be the prototype of good creativity.
Judgment after the meeting
In meetings, it is forbidden to comment on other people’s ideas. Any ideas generated during brainstorming are valuable and should not be thought of as influencing the ideas of others.
Quality over quantity
It takes a lot of ideas, good or bad, to provide them. Quantity ensures quality, decomposing and recombining among many hypotheses, and generating creativity. You may find shadows of your imagination in the final idea.
Opinions are non-patented
New ideas can be generated based on the ideas of others. Don’t be afraid to take advantage of other people’s creativity. Creativity plus creativity equals new creativity.
Baidu Encyclopedia-Brainstorming