No.
Zhimaguan is a brand of Zhimaguan Food Co., Ltd., and has been awarded titles such as Hebei Province Famous Trademark[10], Hebei Province Famous Brand Product[10], Baoding Time-honored Brand[11], and Citizens' Preferred Brand[10]. The Zhimaguan brand was founded by Mr. Zhao Yongxue in Baoding City, Hebei Province in 1985[5]. It was one of the first independent brands[9] established after the reform and opening up. It has a history of nearly 40 years[9]. During this period, Zhimaguan gradually grew into a professional fruit product brand in the fruit products industry, integrating planting, research and development, production and sales. Among them, Zhimaguan brand canned fruit series products are deeply loved by consumers for their unique taste and nutritional value, and are the leading brands in the domestic canned fruit industry. [9] Currently, 9 flavors and 60 hot-selling products in different specifications have been developed. Zhimaguan takes consumer demand as its driving force and adheres to the business philosophy of "quality first, continuous innovation". It has more than 1,000[5] dealers and hundreds of sales teams across the country, operating and managing more than hundreds of thousands[5] terminal stores. [3]
Chinese name
Zhimaguan
Industry
Canned fruit [1]
Company
Zhimaguan Food Co., Ltd.[1]
Trademark Registration Number
263519[1]
Brand Interpretation Development Goals Brand Story Brand Brief History Product Matrix Raw Materials Control Quality Management System Product Supply System Modern Production Technology Differentiation Advantages TA Says
Brand Interpretation
Zhimaguan brand is committed to becoming a fruit that is trustworthy and enjoyable for the people. Experience "official".
Development goals
Bring fruit happiness to hundreds of millions of families;
Provide millions of fruit farmers with opportunities to develop their careers, and work with thousands of partners*** Create a win-win situation.
Brand Story
Zhimaguan brand is committed to becoming a fruit experience “official” that is trustworthy and enjoys the joy of the people. The name Zhimaguan comes from an interesting story about Tang Cheng, the Qipin County Magistrate of Qingyuan County, Baoding Prefecture (now Qingyuan County, Baoding City) during the Jiajing Period of the Ming Dynasty. "If you are an official and do not make decisions with the people, it is better to go home and sell sweet potatoes!" This quotation is actually the original intention of the Zhimaguan brand - to provide fruit products to the people. [3]
A brief history of the brand
In 1985, we applied for the first Zhima official trademark [6]. The prototype of the trademark character is Tang Cheng, the Qipin County Magistrate of Qingyuan County, Baoding Prefecture. From the facial makeup style of traditional Henan opera; [3]
1985 Zhimaguan logo
In the 1990s, Zhimaguan became a canned fruit brand with its trademark printed on the can, entering the supermarket system; [3]
In 2007, he designed and applied for the second Sesame Official trademark[7], with realistic characters and a change in style to a more likable one; [3]
2007 Sesame Official logo
In 2016, we designed and applied for the third Sesame Official trademark[8]. The new version of the trademark design greatly simplifies the relevant elements to better fit the public consumer aesthetic, and significantly improves the text recognition of the Sesame Official brand; [3]
2016 Sesame Official logo
In 2017, IP images related to Sesame Official characters began to be gradually introduced. Among them, the main image is holding hands and standing, and the image is naive; [3]
Sesame official 2D avatar
In 2019, the brand image has been comprehensively reformed and entered the IP era. The brand trademark has been upgraded from black and white monochrome to classic red and black colors, and the character image has changed from the past "covering one's mouth and smiling without confidence" , adjusted to "friendly, humorous and reliable personality"; [3]
Zhima Official logo
In 2020, Zhima Official "came into action" and gradually became a vivid IP character. The first Sesame Official 2D animation was released during the Spring Festival. Sesame Official celebrates the Spring Festival with the "Auspicious Rat Ceremony, Really Happy". [3]
Sesame Official 2D Animation
In 2021, the image of Sesame Official will be upgraded from 2D to 3D, and the first 3D cartoon will be released. [3]
Sesame Official 3D Image
3D Cartoons
In 2022, the Sesame Official LOGO will be optimized to highlight the IP image; the Sesame Official cartoon series will be officially launched.
[3]
Zhimaguan Cartoon
Product Matrix
Zhimaguan focuses on the research and development of fruit products, selecting raw materials from core fruit origins (such as Dangshan Huangtao, Zhaozhou Snow Pear , Zhejiang seedless tangerines, iron hawthorns, etc.) and fruit raw materials from the orchard base, supplemented by advanced production technology and imported equipment, we have developed canned fruits as the core, covering jams, dried fruits, juices, fruit crisps, frozen fruits, etc. Category series products. [3]
***58 photos
Zhimaguan series products
Raw material control
1. Select fruits from high-quality production areas Raw materials are strictly tested for pesticide residues when entering the factory
2. Fruit picking, transportation and filling are strictly controlled to ensure freshness in the shortest time and the entire process is controllable
3. All are used Real fresh fruits, without adding any preservatives, boiled with pure white sugar
Quality Management System
Since its establishment, we have insisted on independent innovation and actively sought external cooperation. We have successively cooperated with France's Andrew Group [4], Shou Gaoyuan Co., Ltd. [4], Yili Group [4] and other institutions cooperate to actively promote the overall technological improvement and innovation of products. [3] Zhimaguan passed ISO9001 quality management system certification in 2003, and successively passed ISO22000 food safety management system certification and HACCP system certification, and obtained the registration qualification for export food production enterprises. [2]
Product supply system
Zhimaguan fruit canned products have a strict and stable product supply system. The suppliers have been strictly selected and come from industry giants, such as Huaxing Glass and Huapeng Bottle. Lid, O.R.G. Canning, COFCO Sugar, etc. [2]
Modern production technology
Zhimaguan introduces advanced equipment from Japan, adopts modern technology and fully automatic production lines, and strictly controls every production link with ultra-high standards:
p>The raw materials are screened, cleaned, cored and peeled;
Automatic bottle washing and canning, sugar liquid injection, reducing personnel contact with the product;
Automatic steam injection vacuum Sealing eliminates residual gas in the product, effectively extending the shelf life;
Normal pressure continuous pasteurization kills microorganisms while retaining the nutrients of the fruit itself to the maximum extent.
Differentiated advantages
1. In terms of product innovation, we have a professional product development team led by graduate students, which continues to focus on the improvement and innovation of product quality.
2. In terms of production management, the production workshop management team has been in the industry for more than 10 years and strives to create high-quality products.
3. In terms of production technology, Zhimaguan has introduced a full set of Japanese automated production equipment, adopted modern technology, and strictly controlled every production link with high standards. [3]
4. The company currently has 23 patents and 6 corporate standards [9]. The [3] internal control indicators of the fruit products produced are stricter than national or [9] industry standards.
[2]
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Correction
Reference materials
[1]?Zhima Guan. State Intellectual Property Office [Citation Date 2021-10-13]
[2] Sesameguan fruit cans currently have 9 flavors and various specifications to choose from. Ifeng.com [cited date 2021-12-10]
[3] Sesame Official. Official website? [Citation date 2022-09-05]
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