The picture shows the spy photos of the Great Wall new car.
The picture shows the patent application of Great Wall Motor.
Not only that, we also found a tender announcement in the "Great Wall Holding Tender Center", which made the author catch some contacts. In this announcement, the expression of "six major brands (Haval, Huawei, Tank, Euler, BC, pickup truck)" appeared for the first time. This may prove that the official of Great Wall Motor has indirectly admitted that the car project with internal code name "BC" is the sixth brand-new sub-brand of Great Wall.
The picture shows the tender announcement of Great Wall Holding Tendering Center.
Combined with the news that "Great Wall will restart its automobile strategy" and the clues brought by these three pictures in the same period, we might as well boldly determine that "BC" project is the automobile brand that Great Wall has been brewing for a long time, and this automobile brand has substantial products and needs to be unveiled to the public urgently.
The first car of Great Wall "BC" points to the medium and large car market.
Further exploring the clues revealed by spy photos, the most intuitive information point is that the size of the new car is particularly large. According to the people and the surrounding landscape as a reference, the wheelbase of the real car may exceed 3 meters and the length should be more than 5 meters. With such a large size, it is basically certain that the first car of "BC" will be a medium and large car. But the problem followed. Why did the "BC" brand choose a medium-sized and large car as the "first launch" of the brand?
We know that when the first model of a brand-new brand is put into the market, it often brings preconceived impressions. How to seize the dividend period in the brand birth stage is an important issue that all enterprises need to think about. Excessive brand tonality, but the technology is difficult to support, which will inevitably overdraw the vitality of the brand itself, and the follow-up is unsustainable; Choosing a conservative attack is immature in the minds of consumers. If the brand wants to break through again, the upward step will encounter an invisible "ceiling" that cannot be crossed. At this time, the "BC" brand chose to enter the auto market with medium and large cars. It can be seen that this is a prudent choice made by the "BC" brand after careful consideration.
On the one hand, it supports the medium and large car market where "BC" is located. At present, the domestic automobile market has entered the stock stage, and the car field is the Red Sea market. To break through the encirclement of the old forces, we need to rely on our own advantages, tap the depth of the market and open the market gap. Due to the advantages of self-owned brands in intelligence and electrification in recent years, the domestic PHEV trend is booming. However, due to the slow transformation and upgrading, a large number of joint venture brands have begun to show signs of decline, especially in the smart technology that young consumers like in the new era, and gradually become followers. This gives independent brands a short window to change lanes and overtake, and it is also an excellent opportunity for BC to cut into this market.
On the other hand, the technical background of the Great Wall itself is also supportive. At present, Great Wall is one of the few car companies that leave their jobs in person to do "full-stack self-research". On the production research and development side, Great Wall Motor plans to invest a total of 654.38+000 billion yuan in research and development in the next five years to strengthen its own technical strength. Great Wall Motor has successively set up overseas R&D centers in Japan, the United States, Germany, India, Austria and South Korea to build a global R&D layout with China headquarters as the core and covering Europe, Asia and North America. In terms of industry layout, it covers the whole industry chain by relying on its four major companies: Honeycomb Art Creation, Honeycomb Energy, Noble Automotive System and Mande Electronics.
The picture shows the global R&D layout of Great Wall Motor official website Great Wall Motor.
In terms of technical solutions, Great Wall officially released lemon hybrid DHT technology in the world at the end of 2020, which can be said to set a new benchmark for domestic hybrid technology. By adopting the dual-motor series topology and HEV/PHEV power architecture under one system, various working modes such as EV drive, series drive, energy recovery and idle stop can be realized. In 20021year, Coffee Intelligence 2.0 was officially upgraded and released, which fully supported the L4-level automatic driving function, and has been equipped with L3-level intelligent assisted driving function on mass production models, making the Great Wall officially enter the era of cognitive intelligence from "perceptual intelligence".
The picture shows the intelligent DHT hybrid system of lemon platform in the 8th Great Wall Science and Technology Festival.
Facing the uncertain market, Great Wall Motor has surpassed most brands in technology. The achievements in forward development, global layout and talent innovation, as well as the expensive investment in core independent technologies, have made the Great Wall "BC" more emboldened and calm. Therefore, the "BC" brand chose to boldly enter the medium and large car market, which naturally came naturally.
Strong opponents need "BC" to break through in front of defense.
In the current C-class auto market, the benchmark products are Mercedes-Benz E-Class, BMW 5 Series and Audi A6 under BBA. These three companies have made great achievements in luxury goods, sports ability and scientific and technological level, and they are also ivy league in sales. The challenges faced by BC brand in the future will undoubtedly be closely guarded by traditional giants.
Then, what kind of price strategy will Great Wall "BC" adopt to break through BBA's product barriers? Let's take a look at the pricing logic of another explosive product "Tank 300" under the Great Wall. At that time, as a hard-core off-road vehicle, Tank 300 was recognized by professional off-road people for its excellent chassis design and power system. At the same time, the tank 300 is avantgarde in design, rich and practical in configuration and strong in comprehensive strength, and has also been sought after by ordinary consumers. With the advantageous price of19.58-308,000, the herdsmen's four-door version of Robin Hood successfully attacked and became a hot commodity of domestic off-road vehicles for a time, causing a market reaction that one car is hard to find.
Similarly, we have also seen the new brand "BC" rushing into the medium and large car market. On the other hand, the general pricing of BBA is generally in the range of 400,000-600,000. Compared with the successful experience of Tank 300, if the first car of the new brand "BC" continues the marketing idea of tanks and sets the price in the price range of 200,000-300,000, it will be more competitive and have a greater impact on the existing market structure. By then, whether the new brand "BC" can reproduce the market frenzy of tanks is even more exciting.
Write it at the end
Nowadays, with the help of the top-level design of China automobile industry strategy, independent automobile brands have gradually surpassed or even reached the result of overlooking foreign brands on individual tracks. The appearance of the Great Wall "BC" brand will once again blow the charge to break through the high-end automobile market. It seems that I want everyone to hear the cry and strength of the Great Wall from this advantage window. We also expect "BC" as an independent brand to set a new benchmark in the auto market.
This article comes from the new car tribe, the author of the easy car number. The copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.