5G technology helps fuel the smart wearable market
Looking back, most of the manufacturers who made a hasty appearance in 213 have retreated, and all kinds of smart wearable products that were once hot have disappeared or sold themselves to giants. But is there really no chance for smart wearable devices? Of course not.
according to the data released by IDC, the shipments of smart wearable devices are still increasing year by year. The data shows that since 216, the shipments of wearable devices in China have increased year by year, and the year-on-year growth rate of shipments in the first two quarters of 219 has remained above 3%. In the second quarter of 219, the shipment of wearable devices in China was 23.7 million units, a year-on-year increase of 34.3%; Among them, the shipment of basic wearable devices (wearable devices that do not support third-party applications) was 18.46 million units, up 31.9% year-on-year, and the shipment of smart wearable devices was 4.61 million units, up 45.% year-on-year. IDC predicts that it will reach about 8 million units in 219.
China wearable device market shipment statistics and growth forecast in p>215-219
Source: Forward-looking Industry Research Institute collates
Personalized and high-quality experience service will become a trend
It is not difficult to find out the reason why smart wearable products were "cold" in previous years after resuming the process from hot to gradually cold and then "warming up" again.
1) First of all, some smart wear is not just needed. In the early days, users just wanted to catch up with a new trend and catch up with fashion, and were given the aura of high technology and intelligence. However, the demand for non-rigid cannot last long.
2) Secondly, most of the smart wear markets are mainly concentrated in smart watches and smart bracelets, with serious product homogeneity, lack of innovation and even vicious competition in price wars. Low price is not the main driving force for users to buy. Therefore, users will become rational, and their enthusiasm will fall back to some extent.
3) Moreover, the smart wearing function is too simple to meet the needs of users, just like chicken ribs. The core of smart wearable products is to provide people with a more effective and agile lifestyle. Real smart wear is not only fashionable in appearance and comfortable to wear, but also has the ability of efficient and accurate data analysis and processing, and the integration of artificial intelligence has become a good assistant for human beings.
In fact, the iterative upgrading of the network has turned people's demand concept for smart products into "experience" demand, and personalized and high-quality experience is the real "just need". Inconvenient use and poor experience perception are the most unacceptable factors for users. Smart wear must be transformed from product supply chain to customer demand supply chain.
starting from the rigid demand of users, businesses should find pain points and opportunity points according to consumers' life scenarios, formulate scenarios, provide new products and services, and upgrade users' experience, so as to meet the hidden demand of consumption.
For more data sources and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Wearable Equipment Industry in China issued by Forward-looking Industry Research Institute, which also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment attraction and other solutions.
What is smart wear
Smart wear, also known as wearable devices, has four main features: 1. It is comfortable or even insensitive to wear; 2, the use process should not interfere with normal life; 3, the appearance should be suitable for use occasions and environment; 4. Lightweight and wireless are the most basic requirements.
There are many smart wearable products, such as smart glasses, smart bracelets, cervical rings, brain rings, beauty goggles, baby pajamas, etc., which are more widely used in the health field.
1. What is the Internet of Everything
In recent years, the word Internet of Everything has been a hot topic, and everyone is mentioning the Internet of Everything, but most people have not actually understood the meaning of the Internet of Everything. What does the Internet of Everything stand for?
According to Du Niang, the InternetofThings) means collecting all the objects or processes that need to be controlled, contacted and interacted in real time with various devices and technologies such as information intelligent sensors, radio frequency identification technology, gps application, light sensors and laser scanners. Collect all kinds of needed information such as sound, light, heat, electricity, mechanics, chemistry, biology, positioning, etc. With all kinds of possible network access, we can meet the ubiquitous contact between things and people, and meet the intelligent perception, identification and management of things and processes. The Internet of Everything is an information carrier originated from big data and traditional telecommunication networks, which makes every ordinary physical object that may be independently addressed evolve into an interconnected network.
if we put aside professional terminology, we can summarize it in simple terms, that is, things meet direct communication.
second, the application of the internet of everything
what can the internet of everything do? "Things are connected, everything is connected", a network developed on the basis of big data application, which closely combines all kinds of information sensing technology facilities and equipment with the network to become a huge network, meeting the interconnection of people, machines and things at almost all times and almost all places. We can use information sensing technology, facilities and equipment to connect any object with the network according to the agreed agreement, and objects use information communication media to start information exchange and communication, so as to realize the functions of intelligent object identification, positioning, detection, prevention and control.
Here are some key application industries:
(1) Cloud education
With the rapid development of intelligent hardware, we can often hear words such as "smart community", "intelligent transportation", "smart industry" or "smart classroom", which are the close combination of Internet of Things applications and other industries. Taking the campus as an example, we will create a "smart classroom" in the era of intelligent hardware, which will bring another kind of experience to almost all students who receive cultural education.
With the advent of the era of intelligent hardware, the traditional classroom has been transformed into a smart classroom. There are no blackboards, chalk and teaching materials in the smart classroom, but there is an electronic whiteboard like a super-large screen. The teacher points a little, and almost all the tutorials appear in front of the students in a way of combining text and pictures with sound and image. The key point is that students no longer need to carry heavy schoolbags, but only need to carry an "e-book bag" to attend classes easily.
(2) Smart wearable devices
In short, smart wearable devices refer to special devices worn on the body, such as electronic watches, smart bracelets and AR glasses. Using smart wearable devices can record and query the wearer's health index, exercise intensity after exercise, things I see and hear. Smart wearable devices and the Internet of Things applications behind them can expand the capabilities of wearers. According to the interconnection between special equipment, new scenes are also being formed. For example, the wearer can send each exercise data information to the fitness instructor according to the special equipment, and then get a new fitness plan. Nowadays, the ecosystem of wearable technology is developing rapidly. Clip-on, integrated, wrapped and sliding technologies can collect and analyze data, send messages to other technologies, and assume other responsibilities to make users' lives easier and more comfortable.
(3) Smart Home System
With the advent of the intelligent era, intelligent buildings, smart home products and smart home systems have gradually integrated into our daily lives. Smart home system is an efficient, comfortable, safe and convenient living environment based on home, which combines architecture, automation and intelligence. It is one of the key application scenarios in which Internet of Things applications are biased towards life. With the development of Internet of Things applications, the smart home system can provide countless scenes, such as remote operation of the home surveillance camera according to the mobile phone, checking the situation at home, and even chatting with family members according to the surveillance camera; Remote operation of household appliances according to infrared switch, such as turning on the rice cooker early, and having food immediately after returning home from work; According to the remote control of intelligent fingerprint lock, the door lock is controlled to know who will go home. The application of Internet of Things can complete intelligent home, making life more comfortable, convenient and safe. Iii. development of the internet of things
the internet of things is actively shaping the world of industrial production and consumption. from retail to medical care, from finance to logistics, intelligent technology has spread to every business and consumer field. With the increasing support of the state, the Internet of Things will get unprecedented development.
In the era of digital intelligence, the Internet of Everything is accelerating in an all-round way, the traditional network boundaries are gradually broken, and the demand for multi-network, in which everything is connected, interacted and coordinated, is increasing rapidly. Unicom Wokahui is committed to building the "full connection" capability of information, people, things, scenes and services, comprehensively gathering and integrating all kinds of IOT sensing data such as video and audio, as well as information interconnection data of business terminals, providing a diversified and interoperable intelligent IOT network, promoting the comprehensive upgrade of network "pipeline upgrade, interactive enhancement, security enhancement and platform integration" in the era of digital intelligence, and providing end-to-end products and solutions for the transformation and upgrading of digital intelligence in thousands of industries.
After two waves of computer, Internet technology and wireless communication network, Internet of Things technology is called the third wave of information technology industry, which represents a new generation of Internet development technology. We don't know how the Internet of Things technology will affect people's lives in the future, but it is foreseeable that the Internet of Things technology has opened more possible doors and made people's lives smarter and more efficient.
The electronic consumer market will be a new "blue ocean" in the next 1 years, and the market analysis in the field of smart wear
The rapid development of the Internet has led to the rapid development of many related industries, among which the scientific and technological electronic consumer products have developed most rapidly because they are closer to the lives of the general public. Terminal products such as mobile phones and computers have become an indispensable part of many people's daily life and office, and products such as headphones, speakers, smart watches/bracelets in the market segment centered on them are also very popular in recent years.
the progress of science and technology promotes the continuous upgrading of consumer electronic products. With the emergence and application of new concepts such as intelligent life and the Internet of Everything, in the next decade, mankind will enter the intelligent era in an all-round way, and the market will usher in many new opportunities. The upgrading of electronic consumer products will further enrich and facilitate people's daily lives.
The smart wearable market is a new growth point of the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products have continued to grow rapidly. And with the upgrading of people's consumption and the change of health concept, this growth trend will continue to expand in the future and become a new "blue ocean" in the electronic consumer market.
this time, I love audio network will share the current situation of smart wear market, as well as the development situation and development opportunities of smart watches as the top priority of smart wear products.
1. Current situation of smart wear market
1. What is smart wear?
Smart wearable device is a broad and general term, which refers to wearable devices that are intelligently designed and developed for everyday wearable products by using wearable technology. The use of the product can be in direct contact with the human body, help users to listen to or watch the content, or collect human health information to assist health exercise and medical treatment.
Among them, it includes not only earphone products, wristband products and glasses products that are already common at present, but also smart clothes and auxiliary medical equipment that have not been widely popularized, as well as intelligent organs and implantable chips that may extend human capabilities in the future. Through data interaction with smart phone or cloud connection, many rich functions are realized.
2. Development of smart wearable market
The AMC model of smart wearable device market in China given by Shenzhen Smart Wearable Industry Association shows that in 26, smart wearable products entered the exploration period, and began to tap users' needs, try product forms and build a software ecosystem.
The most sensational thing in this period was Google's release of AR augmented reality glasses GoogleProjectGlass in 212, followed by the second generation of products. The futuristic design and brand-new interactive experience instantly detonated the market, but due to the immaturity of technology, the shortcomings of the product were gradually exposed in the subsequent use process, which eventually led to the "dystocia" of the third generation products.
in p>216, the market entered the start-up period, the main intelligent wearable computing system platform and big data service platform were completed, and the service products based on healthy big data gradually matured. With the release of AppleWatch, the product form of square dial is greatly different from that of traditional round watch, attracting more consumers. And with the application of follow-up products such as GPS, cellular data and health monitoring, the smart watch market has risen.
In recent years, smart wearable products have ushered in a period of rapid growth, among which TWS headphones with relatively low technology have become the main force point, and the sales volume has increased year after year. And with the addition of active noise reduction and other functions, it has been recognized by more people and has become the main growth point of consumer electronic products in recent years.
smart watches, smart bracelets, smart glasses and other products also maintain the growth momentum. Among them, the combination of smart watch/bracelet and sports health monitoring function has formed a unique differentiation feature and has become a product sought after by many young people. It is widely considered to be the main development direction of smart wearable market in the future.
3. Smart Wear Future
Due to the limitation of product size, most smart wear products need to be connected to mobile phones, PCs and other terminal devices, so as to realize the application of various functions and data processing.
However, compared with other smart wearable products, smart watches have the advantage of relatively large size and can be equipped with more firmware configurations. The touch screen makes human-computer interaction more convenient and intuitive, and the way it is worn on the wrist is also easier to control. With the continuous progress of smart watch technology, products are moving towards independent use.
after becoming an independent terminal product like a mobile phone, smart watches may gradually develop into the center of smart wearable devices, undertake data processing and cloud interaction of other smart wearable products, and become a multimedia access port, which is more convenient for users to use.
second, smart watches will become smart wear centers
1. Introduction of smart watches
Smart watches are watches that have information processing capabilities and meet the basic technical requirements of watches. The use logic of smart watches is more inclined to mobile phones. Compared with traditional watches, smart watches not only have the functions of checking time and date, but also have independent operating systems, data processing centers and numerous sensor units, so as to realize functions such as healthy exercise detection, checking information and answering telephone calls.
According to their functional positioning, the current smart watch market products can be mainly divided into three categories, namely, children's smart watches, adult smart watches and elderly smart watches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth /WiFi version and cellular data version.
Among them, children's watches mainly focus on children's safety, and have the functions of voice call, multiple positioning, one-click help, remote monitoring and so on. Adult watches focus on message reminding, music playing and sports health monitoring; Smart watches for the elderly focus on convenient control, health monitoring and intelligent reminder.
According to the survey report on the function distribution of the most popular smart watches by Shenzhen Smart Wear Industry Association, health monitoring, communication and sports management are the most popular smart watches at present.