When I was a child, before the popularity of smart phones, my family would stay by the TV at night and wait for the weather forecast and the subsequent series. During this period, there will be many advertisements inserted, so many classic advertising words are deeply imprinted in our childhood memories.
like "to protect your voice, please use a golden voice." It is a very distinctive advertisement, but it seems that we seldom see the appearance of golden voice recently. Don't question whether it is because you haven't watched TV for a long time, but the golden voice that was once brilliant in the past has fallen into an unprecedented crisis.
The glory of the past
The head of Golden Voice is a woman, and her ability and experience are no less than that of Laoganma, who is still very popular now. However, because her golden voice has been declining in recent years, her glorious period has missed the era of Internet packaging, so she is not so well known by the public.
But she can single-handedly establish Guangxi Golden Voice, and her strength should not be underestimated. Her name is Jiang Peizhen, a native of Guangxi, and her experience of making the golden voice bigger and stronger is still praised today.
As an entrepreneur, Jiang Peizhen also has a lot of drama for everyone to understand. She was born at the grassroots level, and her family was poorer than the average family, and her mother died early. Thirteen-year-old Jiang Peizhen dropped out of school and became an apprentice in a candy factory in Liuzhou.
Just like many successful people, the tragic experiences in childhood are only an encouragement, and you have to work hard to succeed.
Jiang Peizhen is just like this. Although she entered the factory as the lowest-level mechanic at an early age, she never gave up on herself, but kept making progress.
Jiang Peizhen was always active during his time in the factory. She was promoted to the first level in the workshop, and was elected as the deputy director at the age of 18.
Not only that, she knew that her educational level was defective, which would affect her command work, so Jiang Peizhen picked up books and studied hard to make up for her shortcomings. With such continuous efforts, her candy factory became the first in the country.
Excellent people are never easily satisfied, and so is Jiang Peizhen, who keeps on moving forward and has today's "golden voice".
Jiang Peizhen came to the university where Professor Wang Yaofa was located for advice. Seeing Jiang Peizhen's persistent and advanced views, Professor Wang took out his own formula which was helpful to treat chronic pharyngitis.
Jiang Peizhen combined this formula with their candy factory to create Golden Throat Runner's Tablet.
The unique candy that can cure the throat has been out of control since it appeared. It didn't take long for the golden voice to be invincible, not only in China, but also in-depth cooperation with many countries internationally. At this point, the brand of golden voice is well known in China.
Enterprises are gradually in trouble
With the rapid changes of the times, throat lozenges similar to Golden Voice emerge one after another, and Golden Voice is facing the biggest crisis in history.
Now we often talk about the importance of irreplaceability. For individuals in the workplace, only when they can reach the point of irreplaceability can they not worry about their job instability every day.
it's the same in the shopping mall, even more cruel. Once a company or product with the same model is more cost-effective than yours, it is only a matter of time before it is eliminated. The golden voice may have been so brilliant in the past that it has been stuck in a proud past for a long time.
When the real crisis comes, Golden Voice has to reflect on it and look for countermeasures. Not only are they faced with the problem that the sales volume of their products is not as good as before, but it is difficult for such a huge company to last for a long time only by relying on the single product of golden throat tablets.
Therefore, the executives of Golden Voice began to look for new life. Finally, under their discussion, they decided on a plant drink with similar performance to Jinsizi Houbao. However, this plant drink not only didn't help Jin Zizi get out of the predicament, but also pushed a step into the abyss.
Perhaps the taste and efficacy of plant-based drinks are not sought after by young people, and the elderly will not spend money to treat diseases with drinks, which leads to the rapid death of plant-based drinks as soon as they are born.
Moreover, companies that are not relaxed have invested a lot of money to produce plant drinks. Golden voice also wants to follow the trend and use advertisements on variety shows to play out the brand of plant drinks.
But I never expected that this move would make Jiang Peizhen, the founder of Golden Voice, fall into the position of Lao Lai. It's a real version of losing a wife and a soldier.
the female head of the company is getting old.
The source of all this is caused by the advertisement of new plant drinks by Golden Voice mentioned above. Golden voice is set as "clear your throat and let the world listen to me" for the positioning of plant drinks.
In order to cater to the variety shows that young people like now, they chose two kinds of music programs: Heroes of the Earth and The King of Masked Songs Season 2.
even if it was promoted on variety shows, the company didn't get better. It may be because there is no money to pay the advertising fee as high as 67 million, and the company is in arrears to the deadline.
Star Company, which is in charge of supervising the contract, sued Jinzizi Food Company, which is in charge of plant drinks. Require them to pay advertising fees and corresponding liquidated damages.
Moreover, Star Company believes that Jinzizi Co., Ltd. is jointly and severally liable for the debts of Jinzizi Food Company. However, Jinzizi Co., Ltd. insists that the two companies have two independent legal persons, and Jinzizi Co., Ltd. does not have to bear the joint liability of Jinzizi Food Company.
the two sides are in a stalemate. In the case that the two sides held their own words, the court held that there was no hotchpot in the two companies according to the information reports provided by Jinzizi Co., Ltd. and Jinzizi Food Company.
Therefore, the court's position is that Jinsongzi Co., Ltd. does not have to bear joint liability for Jinsongzi Food Company. According to the search of Tianyancha, Jinzizi Co., Ltd. is a wholly-owned company of Guangxi Jinzizi Investment Consulting Co., Ltd., and its legal representative is Jiang Peizhen.
In the end, the court ruled that Jinzizi Food Company should compensate the advertising expenses and the corresponding liquidated damages within ten days after the judgment came into effect.
but things are far from over here. It is common for companies to be sued in court for defaulting on advertising fees, and some economic disputes are not a big drawback in shopping malls. What really attracts attention is that Jinsizi Company has not paid off its debts.
Jinzizi Company and Jiang Peizhen, a legal person, became Lao Lai and were included in the list of dishonesty. At the age of 73, the powerful woman who reprimanded Fang Qiu was reduced to Lao Lai.
as the saying goes; "It's easy to fight the country, but it's difficult to sit on it." The golden voice may not have escaped this law in Jiang Peizhen's hands. We should take a deep warning, stay awake at all times and keep pace with the times in our later work.
There is no end to the struggle. Don't be blinded by a little achievement and fall into self-satisfaction. Of course, honesty is more important, and it's too embarrassing that Jiang Peizhen is not guaranteed in the evening.