How big is the market potential of hand-grabbed cakes, and why are there hundreds of thousands of stores in one year?

nowadays, if you are worried about what to eat every morning, you will meet a hand-held cake shop at any time. Now, you can see hand-held cake shops everywhere in the street, and basically all restaurants are good.

speaking of the fire of grabbing cakes, you need to mention someone. In 25, Chai Lei wandered around the Shilin night market in Taiwan Province, and was fascinated by the local snack-hand-grabbed cakes. It was amazing for its crispness, feathers and simple cakes. At that time, Chai Lei opened a "fruit beauty museum" in the mainland, but the business was bleak. He gave it a try, then took the hand-held cake to the mainland, renamed it "Taiwan Province Hand-held Cake", and then sold the hand-held cake from 3 yuan in a noodle restaurant, where people could queue up for one day. It sold more than 6, yuan, attracting people's participation.

Chai Lei registered the patent of Taiwan Province Hand-held Cake through Red Hot Hand-held Cake, which opened the road of national investment for joining Hand-held Cake. Chai Lei opened a franchise in Taiwan Province and made a lot of money. At the peak of the second half of 214, both in shops and small trolleys, hand-held cakes appeared in the north and south. With the ultra-low joining fee, she can make a window of 3-5 square meters, or a trolley, which can be made by laid-off workers or college students, and then let people make it quickly. ?

"Taiwan Province Hand-grabbed Cake" has blossomed everywhere and become a national snack. As a result, hand-grabbed cakes have become snacks in streets such as Guilin rice noodles and Lanzhou rice noodles, but there is no brand. Chai Lei realized that she had fallen into the "pit" he was digging. 8 businessmen were shocked by various brands of cabins, consumers could not tell right from wrong, and the market was confusing.

Seeing the chaotic situation in the handmade hand-grabbed cake market, Chai Lei decided to require all franchise rights to be turned around and renamed it "Hand-grabbed Cake with Perfect Grain". Finally, Chai Lei regained the right to specialize in hand-held cakes, which were distributed equally at the headquarters, which led to great supply pressure. In the two years from 21 to 212, the number of employees employed by Chai Lei was twice that of the original employees, and the shift of eight hours per day changed to three shifts of 24 hours per day, and the number of hand-held cakes increased from 2, to 6, per day.