Compared with competitors, Hublot is the highest among the three brands in the watch department of LVMH Group, in order to compete with the top brands of Swatch Group and Mo Lifeng Group, as well as other independent top brands in the market.
Hublot watches, on the other hand, are marked by modern brands, with modern high-tech materials and technologies as the core, without traditional and classical design elements. So the price is similar to that of Breguet, Blancpain, Vacheron Constantin, Lange and Patek Philippe, but the products do not overlap. In terms of product types, Hublot and Blancpain's L-Evolution series, Roger Dupe's King series, Li Li.
Ceramic materials are the fourth kind of watchmaking materials used in modern watchmaking industry except precious metals, stainless steel and titanium. In the past, white was the main color system of high-tech precision ceramics, because its raw material zirconia itself was white powder.
Later, black ceramics were developed and became one of the main materials of watches. White and black case bracelets and black bezel are common. Then colored ceramics were gradually developed and used, and more and more were applied to bezel, watch case and dial.
Representatives of ceramic materials include Rolex sports watch bezel, black bezel of diving watch and chronograph, and red, black, red and blue bezel; Chanel's overall ceramic watch J 12 is black and white, and there are radar watches with ceramics as their selling points, such as black, gray, blue, green and brown. Ceramics are characterized by high hardness, high strength, wear resistance and fall resistance.
In 20 18, Hublot boldly launched a bright red ceramic watch. The brand named this big red magic red and registered a patent for it. It is said that this red ceramic has higher hardness than the traditional ceramics in the industry.
The wrist watch is matched with the Unico fly-back chronograph movement made by Hublot. Dials, hands and watchbands are also mainly red. The hollow movement is plated with black, the H screw and the clasp are plated with black titanium, and the classic black and red match.
This watch is limited to 500 pieces worldwide, and the official domestic price is 192400. For investors in China, it is auspicious to wear this watch.
Hublot and Louis Vuitton are "one family" and belong to LVMH Group. This is a top watch brand, especially good at material research and development, and pays attention to "the art of integration".
Big bang Unico red magic watch
Don't talk about it far away. Take Hublot's latest watch, Big Bang Unico red magic watch. It is the first bright red ceramic watch in the world, and its overall color is very bright, "full of coquettish flavor". At the same time, its hardness is higher than that of traditional ceramic watches.
When Lang Lang came to Shanghai to participate in Hublot Watch activities, he wore this watch.
The watch adopts HUB 1242UNICO self-winding guide post wheel flying back chronograph movement made by HUB65438. The escapement wheel and the escapement fork are made of silicon, and the power storage reaches 72 hours. This time, the famous pianist Lang Lang, as the brand ambassador of Hublot, came to Shanghai to participate in the "Hublot Love Football" tour and wore this Big Bang Unico red magic watch. By the way, Hublot is the official timer of the World Cup in Russia.
This watch is particularly eye-catching on the elegant Lang Lang, and it goes well with his clothes. Lang Lang is not only familiar with Hublot, but also a die-hard fan. He talked about Hublot and football in Kan Kan and shared some of his views with you. He even played football on the tour, and the atmosphere of the whole scene was very active.
Hublot watches take the so-called innovative route in design and movement, which is different from other old Swiss watch brands. At the same time, the price of watches is relatively expensive, so its positioning market is mainly young and upstart, as well as people who pursue innovation.
If you want to talk about some $295 seasonal watches, what do Movado, Cabestaing, Panerai, Girard-Perregaux and Hublot have in common? They all had official cooperation with Ferrari. But in all fairness, Hublot should be regarded as the watch factory with which it cooperates most closely. Both of them are interested in creating an independent, exquisite and colorful watch series, not just putting the Ferrari logo on the watch.
If you are an experienced watch lover, you will definitely have a deep understanding of the diversity and strict restrictions of watch design. But when I first heard about the Techframe watch, I was also curious about how much effort Ferrari would put into the space design, structural function and technical limitations (and possibilities) of the watch.
Both brands insist that Ferrari should lead the design of this watch. Therefore, the Tech Frame Ferrari 70 Years Tour Bill O chronograph designed by its chief designer Flavio Manzoni does not seem to be a simple combination of tourbillon's one-button chronograph movement (built by the former BNB concept team). Next, let's interpret this Techframe from the outside to the inside.
After seeing the real thing, you can understand the meaning of Techframe: on the premise of ensuring the structural strength, this lightweight material and carving process realize a unique "grid structure" case similar to Ferrari sports car.
There are three editions of this book * * *: titanium metal, Wang Jin and PEEK (polyetheretherketone) carbon fiber material. The latter is a multi-layer hypoallergenic substance made of ultra-long carbon fiber. Except for it, no material has two aether in its name, and it is made of very long carbon fiber.
As an incurable car fan, when I first saw the bezel of Hublot Tech Frame Ferrari's 70-year Tourbillion chronograph, I thought of the dashboard of Ferrari 360 Modena. The combination of circular and organic shapes appears in two designs. Even the dashboard of Ferrari is more like the cockpit of a spaceship than the traditional car interior. Ferrari's organic design has a long history, but it has not been widely publicized. The brand's tribute to this tradition is believed to make senior fans smile.
In a period of time, in order to achieve extraordinary car design, it is necessary to skillfully use negative space. In order to meet the increasingly stringent safety and emission requirements, there are more and more ups and downs outside the car. It is these "concave" dark areas that make charming design full of power. In the field of watches, this technology is often used in the design of movement, and with the progress of case manufacturing technology, we will see more cases showing transparent visual effects.
I have to say that Hublot Tech Frame Ferrari's 70-year touring chronograph is one of the most anticipated works of Basel World 20 17, not because it was designed by Ferrari, but because I am curious about its case. I don't want to just appreciate the advertising pictures on the computer. I want to see the details with my own eyes and evaluate them with my hands.
However, I would like to add that when this moment came, I was both surprised and lost. There is no doubt about the workmanship, design and quality of small details of this case. The titanium version polished with satin is my favorite, while the PEEK carbon fiber version looks high-tech, but its layering and black background are too eye-catching, so it is difficult to concentrate on appreciating the design of the case.
My disappointment is mainly due to its proportion: the Techframe Ferrari case is 45 mm wide and 14.8 mm thick, which is a typical size of modern complex watches. But the parameters do not show how "long" it is: first, the ear protrudes from the dial edge (or the non-existent bezel) for a long time, and the angle is relatively flat. The connection between the rigid rubber strap and the ear further increases the length of the watch. Even though the width of the case of 45 mm is appropriate, the outline of the case is still thin and long if the outermost side of the rubber strap is counted.
Despite this, this watch has achieved a comfortable wearing experience through excellent ergonomic design, especially for people with particularly wide wrists. This watch is very light, and the material, installation method and clasp of the strap are also satisfactory. Taking the above picture as an example, you can see that the case, strap and wrist are well combined, but from this angle, you can't actually see the protruding part on the other side of Ariel's wrist. I don't think a wrist with a circumference of less than 7.25 inches (or 7.5 inches) can control this work.
I took the time to explain this problem because I really like Techframe's high-tech aesthetics. It combines the ear with the bezel to form a very complicated structure, not to mention the red strap release button and the scattered layers on the case. This creative space design always makes people find new visual fun.
In addition, there are some great details, such as red buttons imitating Ferrari's internal parts, which are used for starting, stopping and zero time. However, someone who has no idea about mechanical structure pulled this lever on Baselworld without asking, and as a result, a watch was broken (titanium version if I remember correctly), so if it looks fragile, that may be the reason.
Techframe Ferrari watch is driven by a HUB63 1 1 movement composed of 253 parts, which is not too much for a tourbillon one-button chronograph watch. Its swing frequency is 3Hz, which can provide five days of power storage. The movement splint is made of coal ash ruthenium, which is full of scientific and technological sense in both color and structure. This movement does not adopt the fish scale pattern or Geneva ripple common in traditional high-end watches, and all parts are light gray in 2 1 century style, which is more reminiscent of contemporary engine groups than ancient movements.
Ferrari is 70 years old this year, so there will be many wonderful commemorative works. For us watch fans, this watch designed by the brand itself is of course the most attractive. Ferrari's performance in case design this time is remarkable, which also shows their accumulation in car design. It is also commendable that Hublot can cooperate with it to create such a unique work. Unfortunately, the physical effect is not satisfactory, and the dial design is not eye-catching, although it is very clear for a watch.
I hope Hublot can bring us more works that present "mesh structure" cases. Of course, the name "Techframe" is much sexier, but it is better to wear it smaller ... I pay tribute to Ferrari's bold innovation again.
Hublot is also an eye-catching watch brand this year, which is synonymous with novelty, boldness and unconventional. Because of its unique design and tough and fresh temperament, many table friends are fascinated, especially some younger table fans. So today we will talk about how Hublot watches became popular!
Young brand-among the ranks of luxury watches
Hublot was founded in 1980. At the end of 2003, Jean-Claude Biver decided to leave Swatch Group and concentrate on building a small but very special company-Hublot Watch in Geneva. Hublot seems to have been hanging since he took over. He used the big bang series that subverted the watchmaking industry to make Hublot triumph all the way, and also announced the arrival of Hublot's revival era.
Hublot has only been established for 37 years, which is similar to the age of many post-80 s. However, Hublot's position in today's industry and market can no longer be described as young. Became the first Swiss top watch brand with precious metals and natural rubber as raw materials.
According to the traditional watchmaking industry, there can be no development today. After all, today's world-renowned brands are famous brands for hundreds of years, such as Breguet, which was founded in 1775, and he also has the signboard of the father of Breguet. Patek Philippe, founded in 1839, "Blue Blood Aristocrats in Wristwatches"; Rolex was also founded by 1905, and now it is well-known in China.
However, it is rare for a young brand like Hublot to gain a certain position in the industry. It is estimated that RichardMille is the only watch brand with a shorter history. At the same time, Hublot is not a relatively small independent watchmaking brand. In 2008, Hublot was acquired by LVMH Group. At present, there are no Hublot watches among the top ten famous watches in the world, but in fact, Hublot watches are already top watches in terms of quality and workmanship.
In the ranking of famous Swiss brands given by authoritative organizations in 20 14, Hublot has ranked 40th (watchmaking industry ranking 14, Jaeger-LeCoultre 13, Breitling 15). In other words, Hublot is the mainstream brand in the watchmaking industry today, and it is also one of the main brands of luxury watches of this level. In addition, there are Rolex, Omega, Wanguo, Panerai and Genlux. Hublot watch ranks among the ranks of this industry and has also become the upstart and darling of luxury watches.
Outstanding personality-unique.
Nowadays, the competition for world-class watches is fierce. Major brands have begun to develop their own actions, looking for various selling points, feelings and new materials, choosing younger brand spokespersons and paying more attention to the young people's market. A new brand that has just entered the watch industry stands out among so many "world-class watch brands" of Big Brother and successfully attracts the attention of discerning consumers? That must be unique with personality!
From 65438 to 0980, CarloCrocco successfully blended alloy and natural rubber belt to make a Hublot timepiece, which carved an important new page in the history of watchmaking and became the source of inspiration for the successful development of watchmaking industry. The case is shaped like a porthole, combined with polished metal, the best black panel and the unique black natural rubber belt, which is the symbol of Hublot.
Members of the royal family immediately flocked to Hublot, and this trend immediately swept many celebrities around the world. CarloCrocco did put all his eggs in one basket at that time, but Hublot was among the elite brands that promoted the watchmaking industry in just a few years.
caviar
At present, Hublot has done a good job in this regard, especially the appearance recognition is extremely high, even people who see Hublot for the first time are obsessed with it. For example, the famous series "The Big Bang Theory", "Caviar" and "azazel" have made many people familiar and impressed.
This is also the external expression of Hublot's uniqueness. Hublot is characterized by the use of new materials. It is a special watch, which is close to brands such as Glashü tte and Athens. Rubber strap and new material dial are the main products of this season. Some people even exaggerate that the birth of Hublot has set off a revolution in the watch industry, whether it is watchmaking materials or the unique aesthetic concept interpreted by watches.
Hublot loves the world-knows how to cooperate and expose.
bastille
Can't people in the new era bring a watch in the new era? Hublot watches are very suitable for men who wear them before the age of 30, preferably around the age of 20. They are young, energetic and like new things. It's absolutely cool to wear a Hublot watch when going out. If you want to say that Rolex is a good brand, sometimes it is too old-fashioned, and it is not special to go out to play. It is very likely to play the watch.
Independent movement-the last word
After talking for so long, the material, concept, celebrity effect, etc., a watch that gives people a very cool feeling. If it tells you that I don't have an independent movement, then you will definitely feel the moment is low. Independent movement is indeed very important for a mainstream watchmaking brand that has achieved a certain position in the industry.
Therefore, when Hublot celebrated its 30th anniversary on 20 10, it launched the first completely self-produced movement-UNICO, which is also high-speed! Of course, only with financial support can we carry out this campaign quickly, accurately and resolutely. The campaign cost 3 million Swiss francs.
UNICO's independent movement is Hublot's most iconic self-made chronograph movement, which is independently designed, developed, manufactured and assembled by Hublot's micro-mechanics, engineers and watchmakers. One of its main innovations is its telescopic platform escapement mechanism. This subtle and exquisite feature makes it easier to repair and maintain the movement, and also makes it possible to customize the watch.
Hublot Big Bang Ferrari Magic Gold Watch
At the same time, Hublot used silicon escapement wheels and escapement forks in UNICO's movement. Silicon is a very stable element, its biggest advantage is that it can play the role of automatic lubrication, while traditional oils and fats will easily deteriorate in the air and under the sun because of ultraviolet rays.
In addition, UNICO movement is not only a basic movement, but also a real chronograph movement, that is, the mechanical device and the famous "column wheel" are located on one side of the dial. It is recognized as the best, most beautiful and strongest structure among all relevant institutions at present.
The picture of the article comes from the internet.
The above is an overview of Hublot.
If you have other information and opinions, please add them!
In the ranking of famous Swiss brands given by authoritative organizations in 20 14, Hublot has ranked 40th (watchmaking industry ranking 14, Jaeger-LeCoultre 13, Breitling 15). In other words, Hublot is the mainstream brand in the watchmaking industry today, and it is also one of the main brands of luxury watches of this level. In addition, there are Rolex, Omega, Wanguo, Panerai and Genlux. Hublot watch ranks among the ranks of this industry and has also become the upstart and darling of luxury watches.
Outstanding personality-unique.
Yubao is very fashionable. I hope it can stand the test of time.