Generally speaking, the investigation of the project side should mainly start from six aspects. If there is no problem, generally speaking, it can be judged that the project party has no problem, which is more reliable. In addition, the project is good, which is more in line with the interests of investors and can cooperate with investors' resources. You can do it with confidence. Investigate the six aspects of the project, or six things that smart investors must do:
I. legality
The investigation on the legality of the project mainly includes: 1, whether the project party has industrial and commercial registration, and whether the industrial and commercial registration of the project party is within the validity period; 2. Some project parties may hold licenses of others, and investors need to distinguish whether the licenses held by the project parties are owned by the project parties themselves. When the project party provides information, it should pay attention to whether the enterprise name in the information is consistent with the enterprise name and business scope on the business license provided by it. If not, the project party needs to make a reasonable explanation. When signing a contract, it is necessary to sign a contract with the legal person on the business license and affix the official seal of the legal person on the business license. To be on the safe side, you can make further inquiries with the local licensing authority for industry and commerce. 3. According to the relevant regulations of the state on franchise chains, the project parties must meet the conditions of "2+ 1" (two direct stores, operating for more than one year) before inviting foreign investment, which is a special policy issued by the state to protect the interests of investors. According to Science Investment, a considerable number of projects actively engaged in franchise chain investment can not meet this requirement, which violates the relevant provisions of the state, and investors must remain vigilant.
Second, credibility.
In view of the heavy losses of some investors in the current franchise chain, it is necessary to conduct a reputation inspection on the project side before considering joining. The contents of the inspection mainly include:
1. Is the office address provided by the project party true and consistent with the address in the business license? Not long ago, several Hubei people rented a room in an office building near Peking University, got a business license, then hung banners to attract investment for the project, and fled with money a few months later. This kind of thing often happens, so investors need to examine the duration of the project enterprise and how long it has been in operation. Generally speaking, the longer the operating period and working history of an enterprise, the more reliable it will be. If necessary, you can inquire about the lease term of the project party, how long the rent has been paid, when it will end, and whether the project party has paid the house rent on schedule; From the registered capital of the project party, we can also see its strength and ability to bear the liability for breach of contract.
This is very meticulous work;
3. Some project parties are willing to publicize the number of participants through oral, advertising and materials. This figure is often very large to increase the attractiveness to investors, and attention should be paid to investigating its authenticity;
This kind of awarding plaque is completely business and is not trustworthy.
In addition, investors should pay special attention to whether the project party really owns the intellectual property rights and brand ownership of the project. Some people like to use other people's intellectual property projects to attract investment, such as the popular hidden teacups in 2005. The real intellectual property belongs to an inventor in Beijing, who has a national invention patent, but roughly speaking, there are no fewer than dozens of hidden teacups in China. The other party basically took a sum of money and left, spending an advertising fee, collecting some franchise fees or project transfer fees, and then disappeared, leaving investors alone to cry in the face of intellectual property lawsuits. In addition, at present, we should be especially vigilant about projects that claim that technology comes from South Korea and Japan. Third, risk.
In order to make the project "break even and make profits", investors must fully examine the risks of the project. The contents of the investigation include: 1, the feasibility investigation of the project (please refer to How to Judge the Investment "Money" of the Project,No.12004); 2. Investigation of project pioneers. Take a fancy to a franchise chain project, you can look at the operating conditions of the people who join the project. The object of investigation can be provided by the project party, but it is best for the investor to choose it himself and observe it as a consumer. Don't tell the other party. The contents of the survey include store location, hourly customer flow, all-day customer flow, product popularity, operator's mode of operation, number of employees, business proficiency, and estimate its cost and input and output. Then appear as an investor and ask the other party directly. Many times, if the other party's business situation is not good and has feelings for the project party, it will introduce the real situation to you. If the business is in good condition, it may be hidden from you, or the introduction is false to prevent competition. At this time, investors need to have good judgment. Then we can draw a realistic judgment by comparing the investigation with the introduction of the project party.
It should be noted that, generally speaking, the investigation between the model rooms of the project party is unreliable; When investors inspect franchisees with poor operating conditions, they should find out the reasons for their poor operating conditions, sometimes it is the franchisees' own reasons, or their lack of ability, or they don't listen to the guidance of the project side. Investors generally like to listen to the story of the franchisee, because the other party is similar to their own identity, and it is easy to share weal and woe, so that they miss good projects. However, if you feel that you really don't have the ability to distinguish, you might as well believe it. After all, for small and medium-sized investors with insufficient risk tolerance, investment safety should be the first consideration;
Understand whether there are intellectual property rights (technology, trademarks, etc.) disputes. ) and brand, and whether it has full ownership; Understand the taboos of the project party and under what circumstances it may be disqualified from joining the chain, and understand whether the taboos set by the project party are reasonable. These details should be clearly written in the contract. If there is no such content in the contract, the contract can be supplemented for explanation; Make clear the fees charged by the project party, such as joining fee, management service fee, deposit, etc. , the amount of these fees, the frequency of collection, and refund the paid fees when necessary. For example, under what circumstances the investor withdraws from joining, the project party must refund the deposit, which should be clearly written in the contract. For projects that require franchisees to pay fees for a certain period of time, such as paying management fees and service fees for 2-3 years at a time, investors should be vigilant to prevent the other party from leaving after collecting money, or running away when things are not going well. In order to improve the safety of investment, investors can discuss with the project parties the ways of installment payment, such as how much to pay when learning technology, how much to pay when taking equipment and how much to pay when producing qualified products.
Four. sustainability
It is difficult for investors to choose the right project. Of course, they hope to operate for a long time and bring benefits to themselves. Therefore, investors also need to examine the sustainability of the project operation, including: 1, and whether the operation of the project is standardized, including the code of conduct and articles of association. Code of conduct: whether there are unified internal and external signs; Whether the operation process is standardized; Whether the process is standardized, whether the service process is standardized, etc. And whether to provide unified and standardized training for franchisees.
, training items, time, whether training fees, fees.
Specification of Articles of Association: Whether the project party provides a unified operation manual, service manual, management manual and training manual, and whether the manual is standardized, feasible, easy to implement and unambiguous; 2. If distribution is needed, whether the distribution equipment is complete and advanced, whether there is a unified distribution center, the quality and management of distribution personnel, whether the distribution center can respond to the requirements of franchisees in time, whether the distribution raw materials are often in short supply, and whether the distribution price is reasonable and changeable.
It is normal for some project parties to charge very little initial fee and put all their profit points on the later distribution of raw materials. However, with the increasing investment of investors, they can't get away easily. When distributing raw and auxiliary materials, the project party charges at will, the price is getting higher and higher, and the conditions are getting more and more harsh, which makes franchisees feel blackmailed, which is very abnormal. Is this the reason why Li Deyi, an investor, cooperates with Sichuan? The fish head fell out and he started his father Li. However, most investors are not as lucky as Li Deyi or as powerful as Li Deyi. Li Deyi used to rely on building materials to have strong savings. If small and medium-sized investors encounter this situation, they have to admit that they are unlucky, so they should take precautions. Therefore, the delivery price should be made clear to the project party, and all possible situations and disposal methods, possible losses and claims should be recorded in the contract. Another is that the project party will not deliver the goods to you, and the raw materials you need are easy to find by yourself, so you must be vigilant for such projects. This shows that the threshold of this project is very low, the possibility of being imitated is very high, and the competition may be rampant. Generally speaking, such projects lack the potential of sustainable development.
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Verb (abbreviation of verb) extensibility
Everyone wants the business to get bigger and bigger. A project for three to five years can only be a storefront of seven or eight square meters. The income of several thousand yuan per month shows that such projects lack expansibility. Scalability comes from two aspects. First, whether the project party has the determination to make the cause bigger and whether it has a long-term strategic plan, this is from the top. From a low level, whether the project can provide strong support for investors' market expansion. At present, most franchise chain projects focus on fast-moving consumer goods, restaurants, snacks, fashion accessories, health products, trendy household items, trendy electronics, small household appliances, and community service products such as laundry and beauty salons. And they are generally very dependent on advertisements. It must be determined whether the project party can continue to advertise and whether it can make the advertisement cover a certain range.
If necessary, can the project party provide strong promotion support, such as material support and policy support? All these have a direct impact on investors' business expansion. Whether the project party can continuously enhance its own brand value has an indirect impact on whether the investor can effectively expand; Second, the product innovation ability of the project also determines the result of investors' growth. After a project is launched, some project parties have not launched new projects for several years, and the old projects have not been improved and innovated, so the market can only shrink gradually.
Sixth, scalability.
When inspecting the project side, we should not only inspect the personality, personality, experience, knowledge structure, enterprise resources and social resources of the project leader, but also focus on the team of the project side. At various investment promotion meetings, we can see that many investment promotion teams are improvised by grassroots teams. It is not difficult to imagine that such a team, wearing a tie with a red scarf, a pair of shoes that have not been polished for three years, and a suit that has been twisted into oil stains, can provide you with what kind of protection for your future investment projects. The investigation contents of the project team include: first, the quality, work experience, work experience, past performance and word of mouth of the team members; The second is to examine the complementarity of the team in personality and specialty; The third is the stability of the team. For some experienced investors, by observing the project team and interviewing the project side in a surprise way, reliable conclusions can be drawn.
Generally speaking, the investigation of the project, including the project side, is a very detailed matter, which requires investors to have good patience and be sensitive enough. For the sake of investment safety, it is worthwhile to make some such efforts. I hope that Mr. Du's troubles can be solved according to the methods taught in science investment. Finally, I wish Mr. Adu success in his investment.