First, the status quo of integrated ceiling investment and integrated ceiling joining: the three countries are divided into three factions.
After five years of development, the integrated ceiling franchise industry has been in the Warring States period, with many brands and fierce competition. But in fact, in this pattern of investment dispute of integrated ceiling, we can vaguely see that the three mainstream schools highlighted by the integrated ceiling franchise industry may become the watershed for the integrated ceiling industry to enter the "Three Kingdoms" from the "war".
(a) headed by AIA, the old first-line integrated ceiling joined in and invested in the integrated ceiling of the school.
AIA is committed to the research and development of integrated ceiling investment products with its enthusiasm for home civilization. In 2004, the first integrated ceiling product came out, and in 2005, it won the national invention patent and was named AIA MSO integrated ceiling.
AIA's investment in integrated ceiling has always been clear, and its development goal has always been devoted to the ceiling space, and all elements of the integrated ceiling joining space should be integrated to create a brand-new home life experience.
AIA has been exploring the joint height of integrated ceiling that aesthetics, art and technology can't reach. Exploration is difficult and lonely, but only by enduring loneliness can you be a faithful wife. When other manufacturers produce products that go with the flow, AIA has long been tired of the same model. Overthrowing the reorganization and carrying out product innovation is a pleasure for AIA integrated ceiling investment. AIA constantly takes the triangular balance of "technology, art and health" as the benchmark;
AIA, featuring originality, has created the Integrated Ceiling Investment Product Development System (ICPD). ICPD R&D system can most effectively achieve cross-industry integrated ceiling to join various industry champions, integrate the world's top resources for product reorganization, and provide a platform for common development for other industries. Relying on ICPD R&D system, AIA has continuously taken the lead in developing and upgrading products, so as to raise the indoor ceiling space to a higher level.
(2) Join the technical integrated ceiling represented by Tuscany and Opal to attract investment for the integrated ceiling.
When it comes to intelligence, people immediately think of Tuscany. Indeed, Tuscany, as the founder of integrated ceiling investment in high-tech applications, has become synonymous with integrated ceiling replacement products. Integrated ceiling replacement products and smart homes have also become the necessities of family kitchen and bathroom decoration space in China and the fifth largest piece of family kitchen and bathroom decoration in China. The reason why the replacement of intelligent integrated ceiling can win such honor lies in its safety, convenience, energy saving and healthy quality assurance.
Speaking of Yuba, people will naturally think of Op. As the boss of Yuba, he also meticulously copied the safety technology of the integrated ceiling joining industry and introduced the new concept of OP into the relevant details of integrated ceiling investment. From the "Eternon" mounting frame to the "Aoxin" launched this year, he used a host computer, covering three systems of lighting, ventilation and heating, making the integrated ceiling safer.
The technical school headed by Tuscan intelligent integrated ceiling strives to make products with high safety performance and stable product performance for consumers through mature technology, opposes quick success and instant benefit, insists on steady development, and insists on providing safe and secure products for consumers through establishing corporate social responsibility, which is deeply recognized by the urban middle class, the largest consumer group in society. Judging from the development of integrated ceiling joined by Op and Tuscany at present, its development direction will still be based on this.
(3) The artistic style integrated ceiling represented by Chu Chu and Rong Sheng, and the investment school of integrated ceiling.
Art integrated ceiling investment promotion: just like the strong wind in spring, it blows at night and blows open the petals of ten thousand pear trees. After the Expo in July this year, the major brands that joined the integrated ceiling turned to the art ceiling one after another, and all kinds of art ceilings were launched one after another, which had a tendency of "flower" but not "top". The cause comes from "Socrates", the top artistic ceiling of Chuchu ceiling and Rong Sheng integrated ceiling, which was unveiled at this Expo. The product is perfect in both design and technology, and the wind of artistic ceiling immediately spread to the whole ceiling industry.
In 2006, the first artistic ceiling in China was born in Chuchu, and a ceiling art revolution began. Since then, the suspended ceiling in China has changed its monotonous colors and outdated styles, and different styles such as Chinese, European, modern and classical have been perfectly displayed on the suspended ceiling, making the suspended ceiling, which was originally marginalized in the field of home improvement, quickly become the new favorite of home improvement designers and consumers.
Looking at the home improvement market in China in recent years, the floor art has changed, the wall brick art has changed, and the cabinet art has changed. Art life has become a general demand of families in China, and it is an inevitable trend to artistically decorate the top of the wall. In order to perfectly display all kinds of artistic elements on the aluminum ceiling, the joining team of Chuchu Integrated Ceiling has created the "Si -se Etching" technology, and through 27 complicated production processes such as printing and dyeing, carving, polishing and baking, the artistic ceiling made is really exquisite and wonderful.
The art school, led by Rong Sheng integrated ceiling investment and Chuchu integrated ceiling joining, keenly grasped the artistic development direction of the ceiling and advocated the integration of aesthetic and elegant artistic concepts into the design and development of the ceiling. Put forward the concept of "top culture" with artistic smallpox as the core. They produce art and sell culture. What they want to achieve is to "give their families a beautiful day".
These three schools are the three most distinctive enterprises in integrated ceiling investment. They have gained a good market foundation by constantly creating spiritual labels that consumers can recognize and remember: "creation", "intelligence" and "art". What schools will appear in the joining industry of integrated ceiling in the future? The result is hard to predict, but in rivers and lakes, the capable live there.
Second, the wrong integrated ceiling investment, integrated ceiling joining: failure comes down to three major reasons.
(a), integrated ceiling investment, integrated ceiling to join the positioning is not allowed:
The so-called positioning is the ultimate goal we want to achieve, the route we want to take and the destination we want to go to. Our idea is to do one thing. Just like when we do something, we can only know how to change the plan, when to do it, what to do next, and what the final effect will be. The same is true for joining the integrated ceiling and attracting investment for the integrated ceiling. Of course, there should not be too many goals and directions.
Many integrated ceiling franchisees and integrated ceiling merchants have no positioning at first, that is, they have no positioning for their own industries. Therefore, they are not the best when the market is booming, and they are the worst when the market is depressed. They want to do it well, but they don't know how. I think that if the franchisees of integrated ceiling locate accurately and find their own living space, they can be the first in at least a certain field.
There is competition in any industry. Without competition, the industry will not develop. Many people say that the competition for joining the integrated ceiling is becoming more and more fierce. Actually, competition is a good thing. The key is to find your own position in the competition, buy your own strengths, and divide the details into your own market. The investment competition of integrated ceiling is like the growth process of a tree seedling becoming a pine forest. The elimination is certain, and it is possible that every seedling can become a towering tree. Small saplings attracted by integrated ceiling grow up in the competition.
(2) The mistake of the distributor in choosing the integrated ceiling to attract investment to join the brand;
The wrong positioning doomed the wrong choice. Many integrated ceiling franchisees are always contradictory when choosing brands. They want to choose a good brand and a low-cost integrated ceiling investment brand. In fact, where is a free lunch in the world? If an integrated ceiling investment brand has no requirements and no threshold for their dealer team, what will a brand look like in the future? This will lead to confusion between the merchants and distributors of integrated ceiling, and eventually both sides have no business to do.
There was once a dealer in Jiangxi who wanted to choose one of their local small brands and Tuscany smart ceiling, but he thought our price was on the high side, and the small brands had a price advantage. He chose a small local brand, but he regretted it in less than two months, because this small brand is not as good as Tuscany intelligent integrated ceiling franchisee in terms of product style, quality and selling point. I look at other people's business every day, but I can't sell it myself. Even if there is a single page occasionally, I dare not pick it up, because the quality is not guaranteed and I am worried that the goods will not be sent out.
So how to choose the franchisee of integrated ceiling is appropriate? After your own positioning is clear, you should start to choose the investment brand of integrated ceiling. Understand the manufacturer's enterprise background, enterprise status, product quality, selling point, competitive strength, after-sales service, etc. Finally, talk to the manufacturer about the details of joining the integrated ceiling. A powerful enterprise that pays attention to brand development cannot have no requirements for franchisees. Don't be afraid of the entry threshold. The key is to see if it sells well and whether it will make money in the future. Now the deposit for European cabinets is 30,000-50,000? But many people have no chance to do it.
(3) Wrong operation after choosing the integrated ceiling to join the brand;
Whether the positioning and selection of integrated ceiling franchisees are correct. The investment management of integrated ceiling is not done well, so it is necessary to analyze whether there is any problem in its own management. I met an integrated ceiling franchisee in Jiangsu, who did a good job in positioning and selecting products, but said that he would give up after more than two months. After in-depth understanding, I realized that this franchisee used to be a handsome cabinet. Moreover, the business is not bad, and I have no mind to take care of the integrated ceiling business.
So if the integrated ceiling franchisees can operate well?
First: the location and decoration quality of specialty stores. Must be local first, or the most distinctive. There are advantages in image and personality, so we must listen to the design and decoration opinions of integrated ceiling investment enterprises and designers when decorating the storefront.
Second, establish a sound talent management and effective marketing plan, and implement it in place. Sitting in the store and waiting for business is definitely not good, and the operation will not be immediate. Those who need to pay the sweat of success, go to the community to run and create more marketing programs and mechanisms. And only by taking the initiative can there be a future.
Third: Be patient, brand management can't be effective at once. Just like farmers grow crops, they must sow in spring and harvest in autumn. This process may be a bit long, half a year, a year, two years or even years. Wang Laoji thought it took six years to break the spell of Lingnan. Therefore, integrated ceiling franchisees must be able to withstand loneliness, learn more, and think more about how to do a good job in integrated ceiling investment.
Finally, to borrow a sentence from Mr. Ma Yun: "Today is cruel, tomorrow is even more cruel, and the day after tomorrow is beautiful, but most people will die tomorrow night and will not see the beautiful sun the day after tomorrow." I hope that the integrated ceiling joining manufacturers and integrated ceiling investment enterprises can adjust the above points. I finally saw the sun the day after tomorrow.
When you are old, you will never regret what you have done, only what you have not done. Failure is not terrible, and the biggest gain of failure is experience and lessons. And winners don't get it.
Unfortunately, many integrated ceiling franchisees gave up the industry when they could not make a brand. Although we lost money, we gained experience and lessons, which is a huge wealth and valuable tuition-we bought it with time, money and sweat. So we can never give up easily. Only by learning from failure and constantly improving and innovating can we become the leader of integrated ceiling investment and integrated ceiling joining industry.
This case provides: Tuscany integrated ceiling investment department Author: forever stupid husband