1) The general method of sprinting in the last three months:
1. Build confidence
Someone once said, "The greatest strength in the world is self-confidence." So the first rule of reviewing the plan is to build self-confidence and keep it until the last moment. Now that you have decided to take the postgraduate entrance examination, you must fully believe in your own strength. My approach is very simple, that is, write a sentence "I will be admitted" on the schedule, see it every day and give myself motivation every day. It's as simple as that until I succeed in the postgraduate entrance examination. I always believe that with firm confidence, we will take a big step towards success.
2. Overall review arrangement
Reasonable use of time is very important. Only by arranging the review time according to your own living habits can you ensure that the review is carried out in an orderly manner. Step by step can make review more efficient. I arrange my three-month review time like this: first, I divide the time into three parts by month, and then I complete the plan set by each month in weeks. This phased and targeted review ensures that you invest time in every subject every day, and finally you will find yourself close to the peak of the postgraduate entrance examination. The following is my overall plan for these three periods:
65438+1early October-165438+1early October: comprehensive review, highlighting key points and difficulties.
From the beginning to 5438+00 in mid-June, I began to review all the courses at the same time, get familiar with the knowledge points involved in the syllabus of each course quickly, sort out the context, and focus on reviewing my forgotten or weak links. With an overall understanding of each subject, it is necessary to find out the key points of each subject and highlight the review of key subjects. Therefore, on the basis of comprehensive review, we must arrange time for key review every day. Every day, we should ensure the corresponding time for each subject, and the time allocation for mathematics and English is more than that for political and professional courses. At the same time, use the most energetic period of the day to review the key points of each subject. In this way, after two weeks of review, I have a comprehensive understanding of all subjects and grasped the key points.
From the middle period of 10 to the early period of 1 1, on the basis of further deepening the key review, the difficulties in various subjects were overcome. For example, English reading is both important and difficult, so most of my English review time is spent on reading comprehension exercises. Mathematics should focus on reviewing advanced numbers, especially calculus, taking into account probability and linear algebra.
165438+1early October-65438+early February: research the real question and summarize it.
The first is to summarize the review work of the previous stage and consolidate the review results for a period of time. Mainly to review the notes made in the previous stage and the mistakes encountered in doing the questions quickly. Then take out the real questions of the postgraduate entrance examination over the years (from nearly 8 years to 10 years) and do each set of real questions carefully. After finishing, analyze the answers to each question, especially the wrong questions, and then summarize the rules of the questions over the years. Understand the distribution of key points and difficulties in real questions.
65438+early February-before the exam: simulation training, adjustment before the exam.
With the systematic review some time ago and the understanding of real questions over the years, it is time to start a whole set of simulation training. We must treat each set of simulation questions in strict accordance with the time and psychology of the exam, so as to gradually adapt ourselves to the rhythm of the exam. Each set of simulation questions should be summarized. This can not only achieve the training effect of the mock exam, but also further grasp the key and difficult points of each subject and check for missing items. Four or five days before the exam, we will stop doing simulation questions and go through all the subjects quickly from beginning to end to sort out the context. Then it is to cultivate a good spirit and adjust the mentality to prepare for the exam.
3. Daily execution
With the previous timetable and review plan, it is necessary to implement it through daily efforts. I divide my study time into three parts: 8: 30 am to1:30 am, 2: 30 pm to 5: 30 pm, 7: 00 pm to 10: 00 or 10: 30 pm. Ensure a fixed study time of 9 hours every day (except other things), and the rest of the time is to do something to adjust tension while ensuring adequate sleep, such as games. We must strictly distinguish between study time and other time, and we must ensure the investment of 100% for 9 hours every day. Energy is the guarantee of efficiency. When daily life is simple enough to review and sleep, you don't have to worry about the unsuccessful postgraduate entrance examination.
Of course, you can't do this every day. I will play basketball once every Saturday, and then get together with the surrounding postgraduate entrance examination unions in the evening to exchange reviews and the latest postgraduate entrance examination trends. This can not only exercise, but also adjust the mentality. Don't think that this will waste time. As the saying goes, sharpening a knife does not miss a woodcutter.
English
I think the English review for postgraduate entrance examination must be planned according to my actual level. I just belong to the category with poor English foundation. How to deal with the short three-month English exam?
My strategy is: do something and don't do something. Before I began to review English, I found a real question and made a simple analysis. The distribution of scores on the test paper is very important, reading, listening and composition account for 80%, so I gave up the review of translation and cloze, and arranged for three months according to three review points: 10 to1,only reading (which must be intensive reading); 1 1 Do real questions over the years from June 5438 to February (reading and composition only); From February 65438 to February 65438+ 10, I began to do simulation questions, strictly according to the examination time. Enter 65438+ 10 to summarize the review of the past three months, go through the outline vocabulary, and then do a set of simulation questions. Find a paper that you do best before the exam, so that you can enter the examination room calmly.
Listening did not appear in the timetable I mentioned above, because its improvement is a long-term process and there is no skill at all. The only way is to ensure that you have some time to practice listening every day. The principle of my listening practice is precision, not quantity, because time does not allow me to listen to a lot of listening materials. I only bought a copy of Bai Jie's "Special Breakthrough in English Listening for Postgraduate Entrance Examination in 2004". I listened to it repeatedly for three months and listened to it three times before the exam, but I didn't hear any other listening materials. In this way, although I dare not say that listening has made a qualitative leap, I can already get most of the scores of English listening for the postgraduate entrance examination.
I spend most of my English review time on reading comprehension, because reading not only accounts for the largest proportion of test scores, but also can be attributed to the review of vocabulary and translation. In the first month, I spent two to three hours intensive reading every day, which is all I review English every day (except listening). The steps for me to review reading are as follows: ① Read at the speed of the exam, do the questions, and then check and analyze the answers. This is to keep the state of doing real exams. Read the two articles carefully, find out the unknown words and phrases, and then find out their English-Chinese explanations with a bilingual dictionary, and record them in your notebook for browsing at any time in the future. Doing so can not only save the time of memorizing words, but also remember words more firmly. Read the article again, find out the long and difficult sentences in the article, and then translate them from Chinese into English. This will save you the time to read the translation alone, and because you are already familiar with the main idea of the article at this time, it is more time-saving and labor-saving to translate.
This lasted for a month, with a certain English foundation, and began to enter the research stage of real questions over the years. Seriously do the real questions every year, and be sure to analyze them carefully after you finish. As for the types of questions and analytical skills, many reference books for postgraduate entrance examination will be introduced in detail, so I won't go into details here.
The review of composition also begins from this stage. In fact, there are only a few kinds of questions in the postgraduate entrance examination composition, which is very rigid. So I bought a book "Universal Composition" and memorized the framework of various questions. Then, I began to write a photo essay every year. When I encounter corresponding problems, I cover them with corresponding frames, and then use some phrases or sentences accumulated some time ago (so-called highlights) in the text. I think after such a period of training, I should be able to get a satisfactory score in my postgraduate entrance examination composition.
I have been doing simulation questions in the last month. Find several sets of difficult simulation questions first, and then do the ones that are closer to the real questions. I did the simulation of Bi Jinxian first, and then I did the simulation of Zhang Jinxin. Of course, doing the questions at this time must be done in strict accordance with the examination time and state. After more than a dozen sets of simulation training, in the last two or three days, I stopped doing problems, but browsed the new words and phrases accumulated before.
2. Politics
It is said that reviewing politics is a backrest, but I think it will waste a lot of time to recite blindly. My principle of reviewing politics is to reduce its review time by improving its efficiency. I think the review of politics also has corresponding review methods and rules.
First of all, I think it is necessary to enroll in the political postgraduate course, because it can save time to get familiar with the examination syllabus and understand the political theory course as a whole. I mainly studied by rote in the first stage, of course, not according to the exam outline from beginning to end. Instead, sort out the knowledge points drawn by the teacher in the notes, and then you will find that there are only a few thin pages left in the original thick book, which will make you more confident to recite. I think it's enough to remember these knowledge points, because the major political questions of postgraduate entrance examination are all around these knowledge points. As long as you grasp the main points, and then discuss the main points according to the meaning of the question and the knowledge of reviewing politics accumulated over the past few months, you can get most marks. So the first stage of my review is to recite these knowledge points repeatedly, and then do some appropriate questions to consolidate them.
Generally speaking, in the first stage of review, my approach is as simple as this: first have a vague understanding of the whole outline, then master the key points of knowledge skillfully and remember the most important content in the shortest time.
Because of the accumulation of theoretical knowledge for a period of time, I deepened my understanding and remembered the main points of knowledge by doing a lot of multiple-choice questions. Then, through reading and analyzing a large number of real questions and related materials over the years, the focus of mastering knowledge is used to discuss. Finally, it is strengthened by several sets of simulation questions.
3. Mathematics
Mathematics must be improved by doing a lot of problems, but it can't be blind from the beginning. My review ideas are as follows:
First of all, be familiar with and master the basic concepts and theorems in the textbook, define the test sites and form a knowledge system. With this foundation, the whole math review will be easier and more effective. Then sort out the notes in math class, get familiar with the problems mentioned in the notes and various law of solving problems, so that you can enter the state of solving problems. Personally, due to time constraints, it is impossible to make a breakthrough in quantity, so we must improve the quality of the problem. After each question is finished, you should sum up the knowledge it covers and the type of question it belongs to, so as to draw inferences from one another. I will skip the similar problems in the future. In this way, you can not only skillfully use relevant knowledge points and problem-solving methods, but also save a lot of useless work and a lot of review time, thus greatly improving review efficiency.
In addition, the study of real questions is an indispensable link in the review process of various subjects, and mathematics is no exception. The review of mathematics real questions should be carried out according to the chapter, that is, to find out a set of classified real questions over the years. In this way, in the process of doing real questions, one year can be used instead of calendar years, that is to say, most of the questions in previous years' exams are similar and repetitive, and it is not necessary to spend too much time on similar questions every year. Moreover, through the study of the real questions over the years, we can be very clear about the key points and difficulties of the exams over the years, so that the summary review in the sprint stage is more targeted and purposeful.
The above mainly introduces the general review methods of various subjects, but does not elaborate some detailed review and problem-solving skills. I think reading some authoritative tutors' publications is more representative in this respect. In a word, I think the review of postgraduate entrance examination focuses on quality rather than quantity. You don't have to cover everything, just score on the content of the review. In addition, regarding the review of specialized courses, I think different majors will have different characteristics and methods, so I won't introduce them here.
Review for postgraduate entrance examination is a boring and long process, and monotonous review day after day will inevitably breed irritability. It is very necessary to adjust one's mood in time. In order to avoid similar situations, I constantly adjust myself every week or even every day when reviewing. After completing the scheduled review task every day, either do physical exercise or play computer games, so that the tension of one day can be relaxed in time and you can devote yourself to the review the next day. After the postgraduate entrance examination, I found that I not only did well in the exam, but also improved my game level considerably. Every week, I will spare half a day or even a day to find a few like-minded students to play basketball, so that I can completely release my body and mind on the basketball court, and then have a small party to talk about my experiences and exchange experiences. Always keep yourself in the best mental state when reviewing and keep the efficiency of review at the highest level.
■ Second, the difficulty of the professional examination of biology teaching theory mainly lies in the ability of text analysis and teaching activity planning (who makes biology a relatively experimental major? Many topics are given in the form of planning and papers, just like professional names. What should I do? I suggest reading more books on advertising planning and applying them to the planning and efficiency analysis of biology teaching activities. It feels very useful.
Recommend a model essay (see the end, there are too many advertisements on the original web page, so I'm afraid it's inconvenient for you to read it, so I have to stick to the full text without links, and some of them are still very long. sorry ), I hope it will help your professional exam.
■ Third, pay special attention to the adjustment of postgraduate entrance examination.
The old bird said: it is more difficult to adjust the postgraduate entrance examination!
Pay more attention to majors with small numbers, such as biology teaching theory!
Some students are taking the postgraduate entrance examination for the first time, and there may be some questions about the adjustment of postgraduate entrance examination. As an experienced person, I also passed the postgraduate entrance examination last year, so I have some experience for your reference and hope it will help you.
1, when to contact the transfer school. It can be said that the earlier contact, the better. If the results come out and you are not satisfied, you should start calling schools one by one to ask if it is appropriate to transfer. If possible, send your transfer application and transcript as soon as possible. Some schools determine the re-examination list according to the order of application. If it is late, the score is high and the quota is full, it will not help. Also, everyone must always go to the websites of various schools and check their own adjustment announcements. If you know your classmates, you might as well ask them directly to the admissions office to get more direct information. One more thing, even those students who want to enter the second interview or can enter the second interview should pay attention to their rankings. If they fall behind, they should contact and adjust as soon as possible, because now they are all poor and have to be re-examined. A very direct example is my classmate. Last year, he took the sociology exam of Beijing Normal University, and got 372, but he also entered the second interview. Because of the low ranking, I was not admitted in the end, so I had to go to school through adjustment.
2. About shifting gears. The file transfer time of each school is different. The file mentioned here is not your own personnel file, but your examination papers, grades and some application materials. There is only one copy of these materials, so be careful when transferring documents. Some schools need this file before the re-examination, and some only after the re-examination. When you call to ask about the adjustment, you must make this clear. The file has been transferred, and it is very troublesome to transfer it again. As for their own personnel files, only after re-examination and confirmation of admission will the admission school send a file transfer letter to the unit to retrieve the files.
3. The question of whether transfer applications can be sent to several schools. Under normal circumstances, the school you apply for will not mail your files without your consent, but some schools will let you adjust your files in advance, so you should be careful at this time. Take Guizhou University as an example. If you apply for a transfer, you will be transferred, but you don't have to go for a second interview. It's dark. As mentioned above, there is only one application file, and you have been transferred. It can be said that you basically have no chance to go to another place. It is necessary to make your own decision after careful consideration. If your grades are ok, there is no harm in having high hopes. For the school that changed gears after the second interview, everyone has no worries. So the best way for everyone is to contact the school more, strive for more opportunities, and then make your own choices.
4. About contacting the tutor. If you want to adjust, it is very helpful to know the teachers in the school you want to adjust. If you can contact, contact as soon as possible, and you can get some internal information, such as the number of people who want to go online first. As for the remaining thorny problems, I don't mean that everyone should understand them, but it doesn't mean that they can only be learned if they are thorny. Colleges and universities are not as dark as imagined, and not everyone is related, but there are still so many students who can learn through adjustment every year, which can explain the problem. As long as the score is enough and the information is often obtained, the chances of successful adjustment are still great. If the hope is great, financial resources and time permit, it is also possible to go to school directly.
References:
It is more difficult to adjust the postgraduate entrance examination: my practical experience of adjusting the postgraduate entrance examination is sixteen tricks
/webo/html/2006-3-2/content _ 205873 . html
■ References:
Advertising planning model-duff color film advertising planning
Content:
I. Overview of Duff's color film advertising plan
Xiamen Photosensitive Material Co., Ltd. is a large-scale photosensitive material industrial enterprise jointly operated by Xiamen Economic Zone Joint Development Co., Ltd., Fujian Investment Enterprise Company, China International Trust and Investment Company and Bank of China Trust and Consulting Company. The company imported advanced color photographic materials equipment and handicrafts from Hysmans Kodak Company of the United States. The company is committed to reform, with the aim of "quality, management, efficiency and service".
The famous domestic high-grade color film "Duff Brand" produced by the company has reached the advanced level of similar international products in the 1980s. This product has good color balance, saturated color, fine particles, clear images, large exposure latitude, good physical and mechanical properties and excellent printing amplification performance. Duff color film is indeed superior to similar products in China.
With the further deepening of reform and opening up and the growth of national economy, by 1987, the number of cameras in China had reached15.72 million, and the color rate of photography was also rising. At present, China's per capita annual consumption of colored scrolls is 0. 1, but at the same time, the current situation of "foreign films" occupying the domestic market has seriously impacted and threatened the production and sales of similar products in China. Our advertising company is entrusted by Xiamen Photosensitive Materials Co., Ltd. to act as its agent for Duff color film advertising. Based on the excellent quality of Dafu brand color films, this advertising company has made a one-year marketing strategy, public relations strategy, advertising and media strategy for Dafu color films through scientific and accurate investigation, analysis and research on the current color film market, products and sales, so as to help Dafu company explore the market, develop domestic and foreign sales and achieve its short-term and long-term goals, thus competing with foreign films in Kyushu.
The flow chart of Duff's color film advertising plan is as follows:
Second, the market analysis
Analysis of similar products at present:
Looking at the domestic color film market, it can be divided into domestic and imported parts. Although China's color photographic materials industry started late, with the reform and opening up and the introduction of foreign advanced technology, equipment and management methods, the domestic color film industry is in the ascendant and has made considerable progress. At present, there are several brands in the market, such as Duff, AD, Shen Guang and Le Kai. The following table lists the color films of these brands in order to compare their sources, popularity and reputation:
Table 1:
Brand origin Duff advertising Shen Guang Le Kai project Xiamen Shantou Shanghai Baoding popularity 60%70%50% reputation 50%60%40%45%.
1. duff color film is an excellent variety produced by Xiamen photosensitive material co., ltd., which has imported Kodak I patented technology from Hysmans Kodak Company of the United States and adopted part of Kodak VR technology. The product quality has reached the advanced level of international similar products in the 1980s. 1989 won the "reputation award" of Shanghai domestic products, and 1990 won the "golden horse racing" award, which is the top grade of similar products in China.
2.A-D color film is produced by A-D photosensitive material industry company in Shantou City, Guangdong Province, which introduced a full set of color photographic materials production lines from Fuji Company. HR color negative film is a domestic high-grade color film with international level. The color of the product is true, and the image is bright and pleasing to the eye. Advertising companies have always attached great importance to advertising and entrusted Guangdong advertising company to conduct comprehensive advertising planning and agency. In the first stage, that is, the informing stage, consumers are told all kinds of information about creating a new era of color advertising by using media such as words, pictures and screens. In the second stage, that is, the promotion stage, the advertising theme of "remembering time, the charm of advertising" was established and spread through different media combinations.
3. Shen Guang and Le Kai color films are domestic high-quality color films, produced in Shanghai and Baoding respectively, which started late and the quality needs to be improved. However, due to the improvement of localization and the progress of scientific research, they are becoming more and more reasonable, and their prices and quality are getting better and better, so their competitiveness will not be ignored.
From the brief analysis of the four famous brands of domestic color film products, we can know that the popularity of these four famous brands has a certain impact on the domestic market, but the reputation is not high. There are quality problems and social factors, but it is mainly caused by the powerful shock wave of "foreign films" on the domestic market. In addition, through the analysis and comparison of domestic similar products, we found that as domestic similar products, Duff color film's main competitor is Gong Yuan color film, but the competitiveness of Shen Guang and Le Kai color films is also increasing year by year.
The imported similar products which occupy a large share in the domestic market are analyzed. The main brands are Kodak, Fuji, Konica (Sakura) and Akfa. These are the products of the most powerful photosensitive materials company in the world, with advanced technology and excellent quality, and their popularity and reputation have reached certain advantages.
Table 2:
Brand origin Kodak Fuji Konica Aikefa project USA Japan Japan Germany popularity%
100 1009080 reputation %85908075 product features [HJ * 3] VR-g color negative, high color saturation, high resolution, clear HR color negative, true and clear color reproduction, balanced color difference and high color brightness. The high-grade color negative produced by Nissan has good color reproducibility and bright colors, which is bigger in exposure latitude. High-grade color negative made in Germany has strong imaging ability and good color saturation. Through the analysis and comparison of similar products at home and abroad, some conclusions are drawn: ① These brands belong to international time-honored brands and have strong competitiveness; (2) There is fierce competition between domestic similar products, foreign similar products and domestic products and foreign products; (3) Duff color rolls belong to high-grade color rolls among similar products in China. With the improvement of localization, the price is more and more reasonable, so it is competitive in the domestic market; ④ On the one hand, Duff's color films should improve their quality; on the other hand, efforts should be made to improve their popularity and reputation, especially their reputation.
Competition status:
1. Domestic market: In the domestic market, the main competitors are Kodak, Fuji and Konica (imported products); A.D., Shen Guang and Le Kai (domestic) and other brands. From the above analysis, we find that Kodak, Fuji, Konica and other imported color films have absolute advantages in popularity and reputation, while the popularity and reputation of similar products in China are basically at the same level as Duff color films. To gain a foothold in the domestic market, expand the market share and beat the powerful competitors at home and abroad, Duff Color Film has a very arduous task. The unfavorable factors are as follows: ① Imported similar products are international old-fashioned products with good foundation, excellent quality, high reputation and large and stable market share; (2) Domestic similar products are also eyeing the expansion of the market, and their competitive strength is not far from Duff's products, almost belonging to the same starting line; ③ At present, the market situation of Duff color film is not optimistic.
The advantages of Duff color film are: (1) imported Kodak production line, good quality and competitive; (2) With the further improvement of the localization of Duff color film, the price will be more suitable for the consumption level of the domestic market; The development of domestic products to a certain extent may defeat "foreign goods" with the patriotism of the masses.
2. International market: Today, the international color film market has been basically divided by world-renowned brands such as Kodak, Fuji, Konica (Sakura) and Agfa. The companies that produce these products have strong strength, long history and highly developed technology, and their product quality, packaging, sales strategy, advertising level and scope are unparalleled. Of course, the competition among these internationally renowned brands for the world market is also quite fierce. As far as the international market is concerned, Duff color film does not have the existence value as a competitor, and it is only in the trial sale stage. In order to break the international monopoly and enter the international market, Duff color film should do the following: ① actively improve the quality, improve the degree of localization and further preferential prices; (2) Formulate international sales strategy and advertising strategy.
# 1
Third, product analysis product features:
American Hysmans Kodak Company introduced Kodak-I color negative film in 1970s. On the basis of X-type film, this kind of film adopts thin-layer coating technology and organic film hardening technology, which greatly improves the definition of the film and can be developed at high temperature, thus causing a rapid color development technology revolution in the world. In 1980s, Kodak Company completed the research of VR series color films, among which VR-G color negative is a high-quality color negative with excellent performance.
Duff color film is a complete set of equipment and technology introduced by Xiamen Photosensitive Materials Co., Ltd. into color photographic materials production line of Kodak Company in Heismann, USA. On the basis of "Kodak -I", some Kodak VR technologies are used, which is an excellent variety. The quality of Duff color film has reached the advanced level of international similar products in the 1980s. 1989 and 1990 won the "reputation award" and "golden horse racing" of the most popular domestic products in Shanghai market respectively.
Duff color film is real and natural, with fine particles, which is superior to similar products in China, and the root mean square particle size (RMS) is less than 5. The resolution is as high as 100 line% mm, while domestic similar products are generally 50-60 line% mm；; Good definition, large exposure latitude, can correctly record the tone range of scenes above level 9, while similar products in China can only record the tone range of scenes of level 5-6; Good preservation, long validity period of 20 months, when the validity period expires, the haze does not exceed 0.3 density unit, and the sensitivity drop is not less than ISO 80/20? ; Excellent physical properties, no coating defects (picture area).
Duff 135 color film has the following specifications: 36 frames, 24 frames, 20 frames and 12 frames. At present, it mainly produces 36 frames and 24 frames widely used by consumers. The words "FUDA36 (or 24)" are latent photocopied on the side of the film to distinguish authenticity. The product code is 5032.
Product comparison:
Through the product analysis of Duff color film, it is impossible to explain the problem very specifically and accurately. Analysis of products should be compared with domestic and foreign products (competitors) to find out the gap. We choose Fuji color scrolls from foreign similar products and Gongyuan color scrolls from domestic similar products, and compare the products of these two brands with Duff color scrolls in terms of product characteristics:
Table 3
Brand project technology color reproduction saturation% brightness% granularity
Resolution percentage
Exposure percentage
Tolerance physics
High performance fuji HR color
Film technology 80959095 level 4 or above
The second-class Youfuda that can't be patented by Kodak
Type I virtual reality
Part of the process of 80608085 has passed level 4.
Can't reach the second-class Liangyuan Fuji patent.
HR technology 70858580 level 3 or above
As can be seen from the analysis in the above table, foreign similar products represented by Fuji are almost perfect in all aspects and have obvious advantages over domestic similar products. However, the product characteristics and quality of Duff's main competitors of similar products in China are not much different from Duff's. Therefore, from the perspective of competition, Duff's color films need to be further improved in quality and scientific research.
Fourth, sales analysis
Regional situation analysis:
The sales area of Duff color film in the domestic market can be divided into three steps. First of all, the occupation of Xiamen market is the first stop to occupy the market. Xiamen, as the origin of Dafu color scrolls, has a high reputation in this market. Xiamen has a population of less than 400,000, but there are 14 color printing stations and 18 printing machines. According to statistics, more than 90% of these printing points use Duff photographic paper, and Duff color film is used for sales. Xiamen is a famous coastal tourist city with beautiful scenery and high annual tourist rate. At present, the annual sales volume of lottery tickets in Xiamen market is around 200,000. The occupation of Xiamen market only laid a solid foundation for Duff's color scrolls to go to the national market.
The strategic step of the second phase of the company's sales is to quickly occupy the eastern coastal areas and major cities of China, thus infiltrating the whole domestic market from east to west. The eastern coastal areas of China have developed economy and modern and open lifestyles. At present, Duff's sales network in more than 40 major cities such as Beijing, Shanghai, Changchun, Guangzhou and Chengdu has been established, which has taken a quite successful step to occupy the domestic market. Try to compare the different sales of Duff color rolls in different cities;
While actively occupying the domestic market, Duff color film has also made a series of efforts to enter the international market since last year. But at this stage, Duff color film does not have the existence value as a competitor of similar products in the international market, and the product is in the stage of "trial sale", with an annual sales volume of about 65,438+10,000.
Through the above analysis of the sales area of Duff color rolls, we can draw the following conclusions: (1) Xiamen is relatively stable as a frontier market, while other areas are not mature enough as mass sales markets and their competitiveness is not strong enough; (2) The national market is the sales target of Duff color film, and the coastal areas are the main target sales markets; (3) On the basis of sales outlets, strengthen advertising, improve visibility and reputation, so as to increase sales; (4) It is only a preliminary attempt to earn foreign exchange through export, and it is not competitive. It is necessary to make a long-term plan to enter the international market.
Sales of competitors:
The domestic color film market has been severely impacted by "foreign film", mainly because the domestic color film research industry started late, and most of the existing products are produced by introducing patented technology, equipment and technology of similar foreign products, with a considerable gap between the quality and imported film, and the product personality is not full and the product characteristics are not obvious. Among the competitors of similar products at home and abroad, it is found that Kodak, Fuji, Konica and other imported products have good sales prospects, accounting for about 70% of the total consumption of domestic color film market, while domestic consumption of similar products only accounts for 30%. We can make specific comparative analysis in the following table:
Table 4:
Kodak brand project