10 consecutive championships show global innovation strength
"Global brand creation" is the basis for Haier washing machine to achieve ten consecutive championships in the world. According to the analysis of insiders, from the data of Euromonitor International global washing machine 10, it can be found that the retail volume of Haier washing machine brand is growing steadily. "This is inseparable from Haier's global manufacturing and trinity globalization strategy."
Relying on the global promotion of localization strategy, Haier washing machine goes to the world with the "trinity" layout. May 20 18, the first factory in Europe laid the foundation stone in Russia, and Haier washing machine built a complete map of five continents. From 2065438 to September 2008, the signing ceremony of the second new industrial park invested by Haier in India was completed, and the localization strategy of Haier washing machine in India was further deepened. At present, Haier washing machine is driven by the global R&D system of 10+N, relying on 23 manufacturing bases established around the world, and has the ability to "tailor-made" differentiated products according to the needs of global users.
In 20 18, Haier washing machine continued to gain global market recognition with its global innovation ability. In 20 18, the Yunmeng double direct-drive washing machine invented by Haier won the "20 18Leader Technology Innovation Award, the only Epland Award in the industry"; Haier's no-clean washing machine also won the 20 18iF design award for its four-year and three-time iterative innovation, demonstrating the industry-leading design innovation strength. It is reported that Haier washing machine is the only brand in the industry that has won the China patent award and the gold medal of design patent. By 20 18, 1 1, Haier has applied for 2549 domestic inventions, ranking first in the invention patent of washing machine industry. Just in the past 65438+1October 8th, Haier won the National Science and Technology Progress Award for the project of "Key Technology and Industrialization of Washing and Care of Drum Washing Machine in Different Zones", and stood on the national highest science and technology podium on behalf of China household appliances industry.
At the same time, Haier washing machine also continues to affect the development trend of the industry. Haier washing machine 10 has become the pioneer and promoter of the trend of silent washing, healthy washing, exclusive washing, partition washing and air washing in the industry.
Iterative user experience centered on user needs
The development concept of "customer-centered" runs through the iterative path of technology and products of Haier washing machine 10.
In 20 18, under the strategy of "ecological brand", Haier washing machine shifted its focus from basic washing solution to ecological solution according to the demand trend of high-end, convenient and intelligent users. As one of the core products of Haier's smart home "clothes Internet", Haier washing machine breaks away from the traditional single product thinking and actively cooperates with cross-border resources such as clothing home textiles, dyeing industry and clothing IOT technology industry to build a "clothes Internet" ecosystem. According to the pain points of users, we will continue to develop intelligent peripherals such as 3D smart fitting mirrors, smart washing machines and smart wardrobes, and provide integrated intelligent clothing butler services covering all the needs of users in washing, protecting, wearing, riding and purchasing.
According to industry experts' analysis, Haier washing machine won the global 10 consecutive championship, which not only highlighted the differentiated advantages of products and technologies, but also highlighted the forward-looking thinking mode of its users. Under the background that the Internet of Things has become the lifeblood of the industry development, Haier Washing Machine, under the guidance of the "one person, one thing" model, took the lead in jumping out of the hardware thinking of the industry, building an Yilian ecological platform, creating a whole-process care experience for users, and further consolidating Haier's high-quality reputation and industry position in the global scope.