Absolute terms are used to promote violations. For example, words such as “best material selection” and “best craftsmanship” appear in product promotions. According to Article 9 of the Advertising Law of the People’s Republic of China, Item 3: Terms such as “national”, “superior” and “best” shall not be used.
2. The product introduction uses the national flag pattern. For example, a product is imported from Germany to China, but on the main promotional image, the German flag and the Chinese flag are used as the symbols of the two countries. Then this violates Article 9, Article 1 of the Advertising Law of the People's Republic of China: It is prohibited to use or use in disguised form the flag, national anthem, national emblem, military flag, military song, and military emblem of the People's Republic of China.
3. Violation of product patent promotion. For example, in the introduction of a certain product, a patent is used as a selling point, but the type of patent is not indicated. That is, the product patent promotion is not standardized, and the patent type and patent number are missing.
4. Contrast and disparage publicity violations. To put it simply, when promoting the efficacy of one's own products, one directly belittles and denigrates other people's products/brands.
5. Medical efficacy promotion violates regulations. In our country’s advertising law, advertising of medical devices is not allowed. When promoting any product, descriptions of medical efficacy cannot appear.
6. Quoting data for publicity violates regulations.
2. Now that we have figured out the reasons for being removed from the shelves, how can we find corresponding solutions one by one?
1. Removal of products that use absolute terms to promote violations. Sellers should be careful to avoid using superlative words in product descriptions.
2. It is illegal to use national flag patterns in product descriptions. Sellers need to withdraw in time and are not allowed to use national image-related advertising for advertising.
3. Violation of product patent promotion. Sellers who use patents to promote their products must clearly indicate the patent type and patent number. It should be noted that the basic formula for patent promotion in my country = patent category + 13-digit patent number.
4. It is against the rules for comparison, disparagement and publicity. Sellers should note that when promoting, they can compare objective statistical data, such as volume, weight, and size, and these data need to have valid qualification certificates or sources. Don't deliberately disparage other people's products in order to promote your own products.
5. Violation of publicity regarding medical efficacy. Sellers need to remember that ordinary products are not medicines and cannot mislead consumers.
6. Publicity violations regarding quoted data. Sellers need to modify the promotional quotation of the product, and the quotation content must comply with three legal factors: the content is not distorted, the source is not inaccurate, and the scope/time does not expire.
Whether you are a novice or an expert, everyone must abide by the requirements of laws and regulations, study relevant laws carefully, lay a solid foundation for compliance, and work together to purify the business environment