When I saw your title, I smiled maliciously. Fake luxury cars are an eternal pain in the hearts of all those who love vanity. They really want to save face and suffer.
Let’s take a look at some of our common pseudo-luxury cars.
1. Zotye SR9, SR7
The Zotye SR9 is almost an imitation of the Porsche Macan. The two cars are exactly the same after modification, and many people really can’t tell them apart. The SR7 is a replica of Audi's Q3. Many people say, "Whether I can drive a Lamborghini in my life depends on Zotye." But now, Zotye, a "tape measure factory" without core technology, has reached the edge of the cliff, and life and death are only on a thin line. The Zhongtai brand has three major characteristics:
1. An embroidered pillow, its appearance is basically copied, without any inherent advantages.
2. The configuration is surprisingly high, which will definitely dazzle you. On the other hand, it also increases the failure rate
3. The driving experience is extremely poor, the entire power matching is abrupt, and the suspension Rough. I once drove a car that was running and couldn't refill the gas halfway, so I had to risk my life by stopping in the middle of the road and turning off the engine again.
Please help me tell which one is the real Porsche. Most people can really confuse fake things with real things, and they can't tell the difference at all.
2. Landwind X7
The appearance of Landwind X7 is the same brother of Land Rover Evoque. There is really not much difference except for the logo. The interior of the Aurora is ridiculously poor. It uses a large area of ??hard plastic. For a model starting at 130,000 yuan, the overall workmanship and materials are really unflattering, giving people a particularly strong sense of cheapness. Land Rover and Landwind fought a lawsuit for three years before winning. Currently, the Landwind X7 has been completely banned from sale.
3. Borgward
Building secret tunnels and crossing Chencang secretly, Foton took advantage of opportunism to acquire Borgward. When it came to China, Borgward had neither factory equipment nor technology patents, only a bare signboard covered with thick dust. In order to seize the minds of consumers, Borgward shouted the slogan "BBBA German Brothers", keeping pace with BMW, Mercedes-Benz and Audi, and raising its own value.
From a sales perspective, from January to May 2020, Borgward’s total sales were 4,477 vehicles, with an average monthly average of less than 1,000 vehicles. Among the several models on sale, the sales of entry-level small SUVs priced between 96,800 and 130,800 are even more miserable. The sales of Borgward BX3 have been 0 for five consecutive months. Borgward's "pseudo luxury car" has been completely beaten back. The original shape.
In the three years since Beiqi Foton Motor took over, Borgward failed to contribute profits and even became a huge burden. Public data shows that Borgward Auto suffered a loss of 4.014 billion yuan in the first three years from 2016 to 2018. Until Beiqi Foton sold the Borgward brand, Beiqi Foton also invested 4.4 billion yuan. Later, Borgward Automobile was acquired by the China Automobile Co., Ltd., and now Borgward Automobile is a car company under the China Automobile Co., Ltd.
Today, I only choose three representative pseudo-luxury cars as typical examples. I will not list them one by one because there are too many such cars. In fact, it is true that China's automobile industry started from joint ventures and imitations, but Great Wall and BYD have carefully attracted the advantages of others and created an independent road. Blindly relying on side effects and shoddy products will only be abandoned and eliminated by the market.